Let's talk. I'm ready to help your Kristen Deffenbaugh organization succeed. kristen@deepbrookmedia.com 630-248-6117 Address: Thank you for your consideration. Deep Brook Media 123 Main St. Anytown, IL 60000

1. WRITER
LEADER
COMMUNICATIONS AND MEDIA EXECUTIVE

2. Listen to
Keep it
your Say it clearly
simple
audience
Appeal to
Use it Make it
common
consistently logical
sense

3. Increased market share of every media product managed during
four-year tenure at Reed. Share increases ranged from 2 points to
20 points.
Improved editorial products that suffered from egregious errors
and poor quality. Earned more than 20 national awards for print
and electronic media in four years.
Transitioned editorial enterprise from print-only to digital-first
attitude. Digital ad revenue increased from 10 to 20% of total
revenue in three years.
Increased page views 50 percent in a 9-month period for
―The accomplishments HousingZone.com through staff-driven strategy.
I’m most proud of
Directed one of the first national magazines to switch from print to
come from the digital only, while increasing frequency from 6 times a year to 24
combined efforts of times. Reduced production and mailing costs by 200%, held
teams I’ve built.‖ editorial costs flat. Product exceeded industry open rates.
Brought all editorial products to on-time performance through
strengthened management processes and higher accountability.
Redesigned two magazines that earned most improved magazine
status in national competition.
Implemented social media strategy that delivered all content in
platform agnostic environment.

4.  Professional writer and editor
 Team leader
 Experienced public speaker
 Industry leader
 Turnaround specialist
 Strategic thinker
 Entrepreneur
A twenty-year history of successful audience delivery,
business growth, and quality management

5. min’s Integrated Marketing Award
Total Integration Integrated Program – 2007
American Society of Business Publication Editors
Magazine of the Year Runner-Up – 2009
Most Improved Magazine – 2009, 2o1o
Best Redesign – 2009
Best Digital Magazine – 2009
Best Electronic Newsletter – 2009
National Awards for features, news, or departments – 1996, 1998, 2000, 2005 – 2010
Regional Awards for features, news, or departments – 1993 through 2000, 2005 – 2010
American Business Media Jesse H. Neal Award
Best Department – 1999
Best Department – 2000
Best Single Issue – 1993
American Business Media Jesse H. Neal Award Finalist
Best Article – 1999
Best Department – 1993
Best Department – 1994
Best News Feature – 2006
Folio: Editorial Excellence Award
Best Construction Magazine – 1998
Best Construction Magazine —1999
Best Feature – 1995

6. Print Digital
Responsible for all content prior to Personal Blog: Words Matter
December 2009
LinkedIn.com/in/pdeffenbaugh
Professional Builder
Professional Remodeler HousingZone.com
Custom Builder Housing Giants, 1.15.09
Proconnection at ServiceMagic.com
Writing Samples
Green Builder Media Blog
Cover Story, November 2009 Show Village Website
Editorials

7. ―[Paul] was a strong editorial presence, providing quality content and developing a talented staff.‖
Jack Brannigan, Senior Vice President, Business Development, HomeSphere, Inc.
―I have known Paul Deffenbaugh for a very long time.… [He] brings a forward-thinking perspective to all
that he does. He has worked very hard to raise the level of professionalism in our industry.
Paul Winans Founder, Winans Construction
―Not only is Paul an exceptional writer, he … researches his topics, questions those involved with great
detail to be certain his articles are accurate and concise as well as interesting. I recommend
collaborating with Paul whenever the need arises for a trusted professional with a deep desire to
produce high quality documentation and reference material.‖
Dan Gorski, V.P. of Homebuilding Services, Purchasing and Design Studio, Veridian Homes
―Paul has a wonderful grasp of big picture issues and also understands how they impact our everyday
lives. He is a passionate crusader and is fun to be around and learn from. He will challenge the way you
think about the issues surrounding our industry!‖
Steve Moore, Senior Partner, BSB Design
―[Paul] understands the role good management processes play in successful companies and is a strong
advocate for adopting new communication technologies to improve marketing and customer
relations.‖
Kevin Estes, Owner, Estes Builders LLC

8. Things I Can Do Things I Can’t Do
 Fix your bicycle  Write legibly. Sorry.
 Teach you how to
volley and half-volley a
soccer ball
 Rope a calf and cut a
bull from the herd
 Portage a canoe
 Remodel your kitchen

9. Let me help your organization
define its message and become
the leader.
Website: Paul Deffenbaugh
www.deepbrookmedia.com Deep Brook Media
Blog: 630-248-6117
www.PaulDeffenbaugh.com paul@deepbrookmedia.com
LinkedIn:
linkedin.com/in/pdeffenbaugh