This document summarizes the key points of a dissertation titled "On New Rhetoric, John Henry Newman and the Language of Metaphors: Implications for Branding Higher Education." The dissertation interprets how John Henry Newman's philosophical work informs rhetorical practice in marketing. It contains 6 chapters that discuss Newman's philosophy of communication, historical context, views on knowledge and language, metaphoric themes in his work, and how his theory can inform integrated marketing communication (IMC) for Catholic liberal arts universities. The goal is to apply Newman's perspective on language and education to address current communication issues in marketing higher education.