Deeksha is a CSR initiative of Dell that raised over 5 million INR in 2009 through carry-over funds, collections, fundraising activities, and company contributions. Major expenses went to building a training center for an adoption agency, supporting monthly expenses of organizations helping disadvantaged children, and flood relief. Marketing efforts like foundation training programs, birthday cards, and fundraising events like cricket tournaments and movies helped increase associate contributions over the target. Next steps include adopting new NGOs and increasing spending and pledges in certain locations.

1. Deeksha Performance 2009
Deeksha – A BPS CSR Initiative
12/09/09
Income/Expenses 2009
NGO Activities
Marketing Activities
Fund-raising activities
Next Steps
AGENDA

2. 2© 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
Deeksha Income/Expense
Income INR
Cash carry-over (2008) 550,000
Cash Collections 1,113,151
Vision $ Collections 357,940
Fund-Raising activities 951,472
Company contributions 2,050,366
Total 5,022,929
Expenses INR
KKSS - Training Center 3,200,000.00
KKSS - Adoption Movie 105,000.00
Siragu Monthly (6 months) 750,000.00
Child (Home for AIDS affected) 23,880.00
Karnataka/AP Flood Relief 200,000.00
Cash in Hand 744,049.00
4,278,880.00
Cash Highlights (16 months)
•Over Rs.14.5 lakhs contributed by Dell PS
associates through cash and Vision $ in 2008/9.
•Rs.9.5 lakhs collected through various fund-
raising activities in 2009.
•Associates to company spend – 1:1 (after carry-
over).
•Over Rs.7 lakhs cash-in-hand to be utilized in
2010.
•KKSS, an adoption agency, was a major
beneficiary of Deeksha contributions.

3. 3© 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
NGO activities
•KKSS (Adoption center for abandoned babies)
•Built a Rs.32 lakhs Training and Convention Center to provide the
organization with an income generating facility to make them self centered.
•Contributed Rs.1.05 lakh towards an adoption movie.
•Provide monthly support of pharmacy expenses.
•Siragu (Hostel and school for kids from disadvantaged section of society)
•Support monthly expenses for the first six months of the year.
•Child (Home for AIDS affected children)
•Support monthly expenses of Rs.12k.
•Provided computer, tuition and volunteer time.
•Amrith (Day-care center for physically and mentally disadvantaged)
•Classroom and other requirements based on request – Rs.60k

4. 4© 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
NGO Activities (Cont)
•Flood Relief
•Spent a total of Rs.2.2 lakhs towards flood relief activities in AP, Karntaka
and Manila, Philippines.
•Other activities:
•Conducted H1N1 awareness activities in all adopted NGOs.
•Volunteered time with Habitat for Humanity where 30 managers helped
build homes for the homeless.
•Conducted Project Greenhand in association with Isha foundation to plant
over 175 trees through 150 associates in their own neighborhood.
•Volunteered time with all three adopted agencies to ensure associate
engagement in NGO facing Deeksha activities.

5. 5© 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
Marketing Activities
•Established clear, achievable goals in the beginning of 2009 (Improve
awareness, improve collections).
•Executed 2009 as per marketing plan established in the beginning of the year.
•Beat associate contributions target by 28% achieving over 11 lakhs (excluding
fund-raising activities) which is 3 lakhs over the targeted 8 lakhs.
•Started a Foundation Training Program awareness activity ensuring that every
new associate to Dell PS BPS has an opportunity to contribute.
•Started “Birthday Cards” ensuring that all associates were given an opportunity
to contribute relatively large sums on their birthday.
•Continuously updated previous contributors to ensure awareness of program
spending.
•Continuously updated managers to ensure top-down continuity of the program.

6. 6© 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
Fund-raising Activities
•Conducted a Cricket Tournament in Chennai and CBE and collected Rs.65k.
•Conducted a Carnival in both cities and collected over Rs.3 lakhs.
•Conducted several movie screenings to collect over Rs.5 lakhs.
•Increased online funds through a number of marketing initiatives (slide 5).
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
# of assoc.
that pledged 244 113 113 105 104 103 97 42 67 220 398
Pledged INR 119070 93190 57140 34370 53820 46170 49820 78050 112995 52885 47575
# of assoc.
contributed 88 57 60 53 53 34 54 24 45 166 95
Collected
INR 97315 85195 47295 25445 45320 36170 41475 74900 110175 47260 27170
# of assoc.
who have
not contrib. 3 2 12 49 297
To be
collected
INR 400 350 1270 4725 19455

7. 7© 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
Next Steps
•Adopt a third NGO in Chennai and a new NGO in Coimbatore to replace
existing organizations due to problems related to non-performance.
•Increase spending in Chennai to hold minimal cash balance.
•Increase pledges and spending in Coimbatore.

8. © 2009 Dell Inc. All Rights Reserved. Dell and Perot Systems are trademarks of Dell or its affiliates and are registered in the USA and other countries. All other trademarks are the property of their respective owners.
Thank you
Contact Information:
satish_ponnaiya@dell.com