A short store analysis of Decathlon neelambur 2019 with pictures.
1. About decathlon
2.Objective
3.Literature review
4. Decathlon Product brands
5.Store layout
6.Inventory analysis
7.SWOT analysis
8.Conclusion
Decathlon is a large sporting goods retailer founded in France in 1976 that has expanded to over 1,000 stores in 27 countries. It develops and sells its own private label brands for various sports, totaling 20 brands. Decathlon aims to make sport accessible to all through technical, good-looking, and affordable products. It focuses heavily on research and development, registering around 40 patents per year through its sports research lab and industrial division, which works to provide efficient components and production solutions for its passion brands. Decathlon's new sustainable logistics hub in Italy features solar panels and efficient HVAC systems to reduce its environmental impact.
This document provides an overview of the product launch for Aficion Deodorant by four partners. Key details include the 25 crore initial investment, targeting men and women ages 18-39, positioning as a 48-hour antiperspirant for professionals ages 20-50, plans for the 180ml product at Rs. 180 price point, and promotion through various channels including newspapers, TV, and social media. Customer relationships and feedback will also be prioritized through emails, gifts, and staff visits. A contingency plan is outlined to reposition the product and target youth if initially unsuccessful.
Decathlon is a French sports equipment and apparel company founded in 1976 that sells products through over 700 stores in 18 countries worldwide. Their goal is to make sports accessible to all by producing and selling high-quality sporting goods at affordable prices under their flagship brand. In India, they currently have 15 stores across 7 states and aim to expand to 1,000 stores by satisfying customers with a wide range of quality products at low prices and excellent service.
Decathlon is a French specialty retail store that sells sporting goods. With over 1,500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon sells its own brand of sports equipment and apparel at affordable price points. In India, Decathlon focuses on selling locally manufactured goods and has over 70 stores across the country.
NIVEA is one of the most renowned brands in the kin care market. This slide shows the STP of NIVEA and about their product strategy, packaging and branding strategies.
Nike's Segmentation Targeting Positioning Marketing StrategySyed Zaid Ali
Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
Iodex is a heritage brand in India that has been providing topical pain relief since 1919 and remains a trusted brand, especially for back pain relief. While Iodex was originally launched in an old fashioned glass bottle with a sticky black balm, in recent years it has launched products like Iodex Headfast in a plastic bottle and translucent balm. The document discusses Iodex's marketing strategy, product line, pricing, distribution and promotional plans to strengthen its position in the pain relief market.
Decathlon is a large sporting goods retailer founded in France in 1976 that has expanded to over 1,000 stores in 27 countries. It develops and sells its own private label brands for various sports, totaling 20 brands. Decathlon aims to make sport accessible to all through technical, good-looking, and affordable products. It focuses heavily on research and development, registering around 40 patents per year through its sports research lab and industrial division, which works to provide efficient components and production solutions for its passion brands. Decathlon's new sustainable logistics hub in Italy features solar panels and efficient HVAC systems to reduce its environmental impact.
This document provides an overview of the product launch for Aficion Deodorant by four partners. Key details include the 25 crore initial investment, targeting men and women ages 18-39, positioning as a 48-hour antiperspirant for professionals ages 20-50, plans for the 180ml product at Rs. 180 price point, and promotion through various channels including newspapers, TV, and social media. Customer relationships and feedback will also be prioritized through emails, gifts, and staff visits. A contingency plan is outlined to reposition the product and target youth if initially unsuccessful.
Decathlon is a French sports equipment and apparel company founded in 1976 that sells products through over 700 stores in 18 countries worldwide. Their goal is to make sports accessible to all by producing and selling high-quality sporting goods at affordable prices under their flagship brand. In India, they currently have 15 stores across 7 states and aim to expand to 1,000 stores by satisfying customers with a wide range of quality products at low prices and excellent service.
Decathlon is a French specialty retail store that sells sporting goods. With over 1,500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon sells its own brand of sports equipment and apparel at affordable price points. In India, Decathlon focuses on selling locally manufactured goods and has over 70 stores across the country.
NIVEA is one of the most renowned brands in the kin care market. This slide shows the STP of NIVEA and about their product strategy, packaging and branding strategies.
Nike's Segmentation Targeting Positioning Marketing StrategySyed Zaid Ali
Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
Iodex is a heritage brand in India that has been providing topical pain relief since 1919 and remains a trusted brand, especially for back pain relief. While Iodex was originally launched in an old fashioned glass bottle with a sticky black balm, in recent years it has launched products like Iodex Headfast in a plastic bottle and translucent balm. The document discusses Iodex's marketing strategy, product line, pricing, distribution and promotional plans to strengthen its position in the pain relief market.
Maggi noodles was first launched in India in 1983 by Nestle. Initial strategies to promote Maggi as a convenient option for working women did not boost sales. After conducting research, Nestle changed the tagline to "Fast to Cook, Good to Eat" and promoted free samples, gifts with empty packets. Maggi was later targeted at kids through sponsoring TV shows. It is now targeting the entire family. Recent campaigns celebrate 25 years of Maggi in India.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Segmentation Targeting Positioning OF Hindustan Unilever limitedPankajSultane
This document discusses Hindustan Unilever's segmentation, targeting, and positioning of their soaps and detergents segment. It outlines how they segment soaps based on hygiene, beauty, fragrance, and ayurvedic attributes and how they segment detergents based on value, social image, and emotional connections. It also discusses the product concepts, branding, and packaging of some of their popular soap and detergent brands like Lifebuoy, Lux, Pears, Dove, Hamam, Wheel, Sunlight, and Surf Excel targeted towards different segments.
CureFit is an Indian health and fitness company that offers both digital and offline experiences across fitness, nutrition, and mental well-being. It was founded in 2016 in Bangalore and has four verticals: Cult.Fit gyms, Eat.Fit healthy food offerings, Mind.Fit for mental wellness, and Care.Fit diagnostic centers. The Cult.Fit brand focuses on functional training classes like kickboxing and HIIT that are led by trainers and use technology to track users' workouts. Customers view Cult.Fit positively for its engaging group classes in multiple formats, complimentary access to workout communities, and state-of-the-art fitness centers.
This document provides an overview of Adidas, including its mission, values, sustainability strategy, history, brands, organizational structure, and global operations. The key points are:
- Adidas is a global leader in sporting goods founded in Germany in 1949 and has grown significantly through sponsorships and innovative product design.
- Its mission is to be the global leader in sporting goods with brands built on passion for sports. Core values include performance, passion, integrity, and diversity.
- Sustainability is a priority, with a strategy and programs to reduce environmental impact, ensure ethical supply chain standards, and contribute positively to communities.
- The document details Adidas' brands, organizational structure, and global presence
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
Nike is the market leader in the US footwear market, holding a 16.2% market share in 2013. It successfully segments customers and products, allowing it to price discriminate. Nike also outsources manufacturing to lower costs while maintaining quality. Through innovation, celebrity endorsements, and responsive strategies, Nike is able to charge premium prices and follow a price leadership approach over competitors like Adidas.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
ITC launched its snack brand Bingo in 2007 to capture 25% market share in the Indian snacks industry, challenging Frito Lay's monopoly. Bingo offers an array of potato chips and finger snacks in 16 innovative flavors. Through high advertising, regional flavors, and distribution strength, Bingo gained market share from Frito Lay. ITC's target segment for Bingo is 20-35 year olds with an outgoing personality, and it positions Bingo as a youthful, experimental brand through unique packaging, flavors like achaari masti, and crowdsourcing campaigns.
Nike was founded in 1964 and has grown to become a leading global brand in athletic footwear and apparel. It has faced challenges including revelations about poor working conditions, increased competition, and more recently declines in sales due to the economic impact of the pandemic. Nike continues to focus on innovation in products and using endorsements to strengthen its brand recognition worldwide.
This document provides information about Cadbury, including its history and operations. It discusses how Cadbury was established in Birmingham, England in 1824 and began operations in India in 1948. It also outlines Cadbury's product categories and brands, manufacturing locations, and marketing strategies over time. Key facts presented include that Cadbury operates in chocolate, milk drinks, beverages and gum; and has popular brands like Dairy Milk, Bournville, and Celebrations.
This document provides a summary of a research report on the luxury skincare brand Forest Essentials. The 3-sentence summary is:
Forest Essentials is an Indian luxury skincare brand known for herbal products, but it faces competition in the herbal skincare market. The report aims to address the problem of less consumer acceptance of Indian luxury skincare brands by researching consumer attitudes, behaviors, and loyalty towards luxury brands. Primary and secondary research was conducted, including interviews and surveys, and it was found that Forest Essentials relies heavily on loyal customers due to a lack of advertising and promotional strategies, leading to low consumer preference.
This report summarizes the performance of the Bata store located in Ambience Mall in New Delhi. Bata is the largest footwear retailer and manufacturer in India, operating over 1200 stores across the country. This particular store is located on the ground floor of the mall and has around 1480 square feet of space. It offers a wide range of footwear, accessories, and related products priced between Rs. 80 to Rs. 10,500. The store utilizes POS systems, provides basic customer services, and competes with stores such as Clarks, Venus Steps, and Rosso Brunello. It is staffed by 9 employees and has a layout that divides products into sections for men's, women's, kids, sports
The retail industry is highly fragmented and dependent on macroeconomic factors. Asia Pacific dominates the industry, representing 35% of the global market. Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores founded in 2001. It operates over 250 stores across India and is one of the largest hypermarket chains. Big Bazaar faces competition from other Indian retailers like Reliance Retail and D-Mart as well as potential entry by global players like Walmart.
Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 104 outlets located across India. Big Bazaar offers a wide range of products across categories like electronics, fashion, furniture, toys and others. It targets middle and upper middle income customers, especially working women. Big Bazaar uses various marketing strategies like promotional pricing, bundling offers, and guerrilla marketing to attract customers. In the future, it plans to expand through smaller store formats and partnerships.
Nature's Basket is an online and offline premium grocery retailer owned by RP Sanjiv Goenka Group. It currently has 36 stores in Mumbai, Pune, and Bangalore offering a range of fresh and packaged foods including its own private label brands. Nature's Basket targets high-income customers with its focus on quality and service. It aims to expand its footprint through Spencer's Retail stores while increasing its private label offerings. Key success factors include convenient locations, an extensive product selection, knowledgeable staff, and creating a memorable shopping experience to differentiate from competitors like Bigbasket and Grofers. The future of online grocery is promising in India as customers appreciate the convenience compared to traditional stores.
Big Bazaar Summer Internship Report MBA 2015-2017Khekuto V Sumi
This document is a declaration by the author Khekuto V Sumi stating that the project report titled "CUSTOMER BUYING BEHAVIOUR AND PREFERENCES WITH REFERENCE TO EXOTIC OIL PRODUCTS IN BIG BAZAAR, GUWAHATI, ASSAM" was written by them and has not been previously published or submitted elsewhere. It was undertaken as a partial fulfillment of an MBA program at ICFAI University Nagaland. The document also includes an acknowledgement thanking various individuals and organizations for their guidance and contributions to the project. It provides an abstract summarizing the research topic about customer buying behavior and preferences regarding exotic oil products at Big Bazaar stores in Guwa
Maggi noodles was first launched in India in 1983 by Nestle. Initial strategies to promote Maggi as a convenient option for working women did not boost sales. After conducting research, Nestle changed the tagline to "Fast to Cook, Good to Eat" and promoted free samples, gifts with empty packets. Maggi was later targeted at kids through sponsoring TV shows. It is now targeting the entire family. Recent campaigns celebrate 25 years of Maggi in India.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Segmentation Targeting Positioning OF Hindustan Unilever limitedPankajSultane
This document discusses Hindustan Unilever's segmentation, targeting, and positioning of their soaps and detergents segment. It outlines how they segment soaps based on hygiene, beauty, fragrance, and ayurvedic attributes and how they segment detergents based on value, social image, and emotional connections. It also discusses the product concepts, branding, and packaging of some of their popular soap and detergent brands like Lifebuoy, Lux, Pears, Dove, Hamam, Wheel, Sunlight, and Surf Excel targeted towards different segments.
CureFit is an Indian health and fitness company that offers both digital and offline experiences across fitness, nutrition, and mental well-being. It was founded in 2016 in Bangalore and has four verticals: Cult.Fit gyms, Eat.Fit healthy food offerings, Mind.Fit for mental wellness, and Care.Fit diagnostic centers. The Cult.Fit brand focuses on functional training classes like kickboxing and HIIT that are led by trainers and use technology to track users' workouts. Customers view Cult.Fit positively for its engaging group classes in multiple formats, complimentary access to workout communities, and state-of-the-art fitness centers.
This document provides an overview of Adidas, including its mission, values, sustainability strategy, history, brands, organizational structure, and global operations. The key points are:
- Adidas is a global leader in sporting goods founded in Germany in 1949 and has grown significantly through sponsorships and innovative product design.
- Its mission is to be the global leader in sporting goods with brands built on passion for sports. Core values include performance, passion, integrity, and diversity.
- Sustainability is a priority, with a strategy and programs to reduce environmental impact, ensure ethical supply chain standards, and contribute positively to communities.
- The document details Adidas' brands, organizational structure, and global presence
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
Nike is the market leader in the US footwear market, holding a 16.2% market share in 2013. It successfully segments customers and products, allowing it to price discriminate. Nike also outsources manufacturing to lower costs while maintaining quality. Through innovation, celebrity endorsements, and responsive strategies, Nike is able to charge premium prices and follow a price leadership approach over competitors like Adidas.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
ITC launched its snack brand Bingo in 2007 to capture 25% market share in the Indian snacks industry, challenging Frito Lay's monopoly. Bingo offers an array of potato chips and finger snacks in 16 innovative flavors. Through high advertising, regional flavors, and distribution strength, Bingo gained market share from Frito Lay. ITC's target segment for Bingo is 20-35 year olds with an outgoing personality, and it positions Bingo as a youthful, experimental brand through unique packaging, flavors like achaari masti, and crowdsourcing campaigns.
Nike was founded in 1964 and has grown to become a leading global brand in athletic footwear and apparel. It has faced challenges including revelations about poor working conditions, increased competition, and more recently declines in sales due to the economic impact of the pandemic. Nike continues to focus on innovation in products and using endorsements to strengthen its brand recognition worldwide.
This document provides information about Cadbury, including its history and operations. It discusses how Cadbury was established in Birmingham, England in 1824 and began operations in India in 1948. It also outlines Cadbury's product categories and brands, manufacturing locations, and marketing strategies over time. Key facts presented include that Cadbury operates in chocolate, milk drinks, beverages and gum; and has popular brands like Dairy Milk, Bournville, and Celebrations.
This document provides a summary of a research report on the luxury skincare brand Forest Essentials. The 3-sentence summary is:
Forest Essentials is an Indian luxury skincare brand known for herbal products, but it faces competition in the herbal skincare market. The report aims to address the problem of less consumer acceptance of Indian luxury skincare brands by researching consumer attitudes, behaviors, and loyalty towards luxury brands. Primary and secondary research was conducted, including interviews and surveys, and it was found that Forest Essentials relies heavily on loyal customers due to a lack of advertising and promotional strategies, leading to low consumer preference.
This report summarizes the performance of the Bata store located in Ambience Mall in New Delhi. Bata is the largest footwear retailer and manufacturer in India, operating over 1200 stores across the country. This particular store is located on the ground floor of the mall and has around 1480 square feet of space. It offers a wide range of footwear, accessories, and related products priced between Rs. 80 to Rs. 10,500. The store utilizes POS systems, provides basic customer services, and competes with stores such as Clarks, Venus Steps, and Rosso Brunello. It is staffed by 9 employees and has a layout that divides products into sections for men's, women's, kids, sports
The retail industry is highly fragmented and dependent on macroeconomic factors. Asia Pacific dominates the industry, representing 35% of the global market. Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores founded in 2001. It operates over 250 stores across India and is one of the largest hypermarket chains. Big Bazaar faces competition from other Indian retailers like Reliance Retail and D-Mart as well as potential entry by global players like Walmart.
Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 104 outlets located across India. Big Bazaar offers a wide range of products across categories like electronics, fashion, furniture, toys and others. It targets middle and upper middle income customers, especially working women. Big Bazaar uses various marketing strategies like promotional pricing, bundling offers, and guerrilla marketing to attract customers. In the future, it plans to expand through smaller store formats and partnerships.
Nature's Basket is an online and offline premium grocery retailer owned by RP Sanjiv Goenka Group. It currently has 36 stores in Mumbai, Pune, and Bangalore offering a range of fresh and packaged foods including its own private label brands. Nature's Basket targets high-income customers with its focus on quality and service. It aims to expand its footprint through Spencer's Retail stores while increasing its private label offerings. Key success factors include convenient locations, an extensive product selection, knowledgeable staff, and creating a memorable shopping experience to differentiate from competitors like Bigbasket and Grofers. The future of online grocery is promising in India as customers appreciate the convenience compared to traditional stores.
Big Bazaar Summer Internship Report MBA 2015-2017Khekuto V Sumi
This document is a declaration by the author Khekuto V Sumi stating that the project report titled "CUSTOMER BUYING BEHAVIOUR AND PREFERENCES WITH REFERENCE TO EXOTIC OIL PRODUCTS IN BIG BAZAAR, GUWAHATI, ASSAM" was written by them and has not been previously published or submitted elsewhere. It was undertaken as a partial fulfillment of an MBA program at ICFAI University Nagaland. The document also includes an acknowledgement thanking various individuals and organizations for their guidance and contributions to the project. It provides an abstract summarizing the research topic about customer buying behavior and preferences regarding exotic oil products at Big Bazaar stores in Guwa
How To Craft Your Perfect Retail Tech StackAggregage
https://www.onlineretailtoday.com/frs/26944755/how-to-craft-your-perfect-retail-tech-stack
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity?
Explore a customer-centric approach to navigating digital transformation in retail. This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning.
You'll learn to:
• Utilize tech enhancements for a flexible digital approach.
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• Debunk myths about modular strategies and understand their simplicity.
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MaxLearn_ Empowering Learning Through Microlearning Platform Innovation.pdfakshaykumar888810
MaxLearn offers a cutting-edge microlearning platform that helps to create, deliver, and verify the courses with a click of a button to improve employee efficiency.
5. Twenty exclusive ‘Passion’ brands
Parent
Company
Decathlon
Category Sporting goods retail
Sector Lifestyle and retail
Tagline Sports for all! All for sports
USP Everything in sports in affordable price