SlideShare a Scribd company logo
1 of 16
Dr. Sanjay Rastogi, IIFT, New Delhi
CAUSAL DESIGN:
An Overview
Dr. Sanjay Rastogi, IIFT, New Delhi
Concept of Causality
A statement such as "X causes Y " will have the
following meaning to an ordinary person and to a
scientist.
____________________________________________________
Ordinary Meaning Scientific Meaning
____________________________________________________
X is the only cause of Y. X is only one of a number of
possible causes of Y.
X must always lead to Y The occurrence of X makes the
(X is a deterministic occurrence of Y more probable
cause of Y). (X is a probabilistic cause of Y).
It is possible to prove We can never prove that X is a
that X is a cause of Y. cause of Y. At best, we can
infer that X is a cause of Y.
Dr. Sanjay Rastogi, IIFT, New Delhi
Conditions for Causality
• Concomitant variation is the extent to which a cause, X, and
an effect, Y, occur together or vary together in the way
predicted by the hypothesis under consideration.
• The time order of occurrence condition states that the
causing event must occur either before or simultaneously with
the effect; it cannot occur afterwards.
• The absence of other possible causal factors means that the
factor or variable being investigated should be the only
possible causal explanation.
Dr. Sanjay Rastogi, IIFT, New Delhi
Evidence of Concomitant Variation between
Purchase of Fashion Clothing and Education
High
High Low
363 (73%) 137 (27%)
322 (64%) 178 (36%)
Purchase of Fashion Clothing, Y
500 (100%)
500 (100%)
Low
Education,
X
Dr. Sanjay Rastogi, IIFT, New Delhi
Purchase of Fashion Clothing By
Income and Education
Low Income
Purchase
High Low
High
Low
Education
200 (100%)
300 (100%)
300
200
122 (61%)
171 (57%)
78 (39%)
129 (43%)
High Income
Purchase
High
High
Low
Low
241 (80%)
151 (76%)
59 (20%)
49 (24%)
Education
Dr. Sanjay Rastogi, IIFT, New Delhi
Definitions and Concepts
• Independent variables are variables or alternatives that are
manipulated and whose effects are measured and compared,
e.g., price levels.
• Test units are individuals, organizations, or other entities whose
response to the independent variables or treatments is being
examined, e.g., consumers or stores.
• Dependent variables are the variables which measure the
effect of the independent variables on the test units, e.g., sales,
profits, and market shares.
• Extraneous variables are all variables other than the
independent variables that affect the response of the test units,
e.g., store size, store location, and competitive effort.
Dr. Sanjay Rastogi, IIFT, New Delhi
Experimental Design
An experimental design is a set of procedures specifying:
 the test units and how these units are to be divided into
homogeneous subsamples,
 what independent variables or treatments are to be
manipulated,
 what dependent variables are to be measured; and
 how the extraneous variables are to be controlled.
Dr. Sanjay Rastogi, IIFT, New Delhi
Validity in Experimentation
• Internal validity refers to whether the manipulation of the
independent variables or treatments actually caused the
observed effects on the dependent variables. Control of
extraneous variables is a necessary condition for establishing
internal validity.
• External validity refers to whether the cause-and-effect
relationships found in the experiment can be generalized. To
what populations, settings, times, independent variables and
dependent variables can the results be projected?
Dr. Sanjay Rastogi, IIFT, New Delhi
A Classification of Experimental
Designs
• Pre-experimental designs do not employ randomization
procedures to control for extraneous factors: the one-shot
case study, the one-group pretest-posttest design, and the
static-group.
• In true experimental designs, the researcher can randomly
assign test units to experimental groups and treatments to
experimental groups: the pretest-posttest control group
design, the posttest-only control group design, and the
Solomon four-group design.
Dr. Sanjay Rastogi, IIFT, New Delhi
A Classification of Experimental
Designs
• Quasi-experimental designs result when the researcher is
unable to achieve full manipulation of scheduling or
allocation of treatments to test units but can still apply part of
the apparatus of true experimentation: time series and multiple
time series designs.
• A statistical design is a series of basic experiments that
allows for statistical control and analysis of external variables:
randomized block design, Latin square design, and factorial
designs.
Dr. Sanjay Rastogi, IIFT, New Delhi
A Classification of Experimental Designs
Pre-experimental
One-Shot Case
Study
One Group
Pretest-Posttest
Static Group
True
Experimental
Pretest-Posttest
Control Group
Posttest: Only
Control Group
Solomon Four-
Group
Quasi
Experimental
Time Series
Multiple Time
Series
Statistical
Randomized
Blocks
Latin Square
Factorial
Design
Experimental Designs
Dr. Sanjay Rastogi, IIFT, New Delhi
One-Shot Case Study
X 01
• A single group of test units is exposed to a treatment X.
• A single measurement on the dependent variable is taken
(01).
• There is no random assignment of test units.
• The one-shot case study is more appropriate for
exploratory than for conclusive research.
Dr. Sanjay Rastogi, IIFT, New Delhi
One-Group Pretest-Posttest
Design
01 X 02
• A group of test units is measured twice.
• There is no control group.
• The treatment effect is computed as 02 – 01.
• The validity of this conclusion is questionable since
extraneous variables are largely uncontrolled.
Dr. Sanjay Rastogi, IIFT, New Delhi
Static Group Design
EG: X 01
CG: 02
• A two-group experimental design.
• The experimental group (EG) is exposed to the treatment, and
the control group (CG) is not.
• Measurements on both groups are made only after the
treatment.
• Test units are not assigned at random.
• The treatment effect would be measured as 01 - 02.
Dr. Sanjay Rastogi, IIFT, New Delhi
True Experimental Designs:
Pretest-Posttest Control Group Design
EG: R 01 X 02
CG: R 03 04
• Test units are randomly assigned to either the experimental or the control
group.
• A pretreatment measure is taken on each group.
• The treatment effect (TE) is measured as:(02 - 01) - (04 - 03).
• Selection bias is eliminated by randomization.
• The other extraneous effects are controlled as follows:
02 – 01= TE + H + MA + MT + IT + I + SR + MO
04 – 03= H + MA + MT + I + SR + MO = EV (Extraneous Variables)
• The experimental result is obtained by:
(02 - 01) - (04 - 03) = TE + IT
• Interactive testing effect is not controlled.
Dr. Sanjay Rastogi, IIFT, New Delhi
Posttest-Only Control Group Design
EG : R X 01
CG : R 02
• The treatment effect is obtained by:
TE = 01 - 02
• Except for pre-measurement, the implementation of this
design is very similar to that of the pretest-posttest control
group design.

More Related Content

Similar to Debt Market Scannner and Market Scenariopresentation.ppt

Experimental Design.pptx
Experimental Design.pptxExperimental Design.pptx
Experimental Design.pptxOnlineWorld4
 
Understanding the Experimental Research Design(Part II)
Understanding the Experimental Research Design(Part II)Understanding the Experimental Research Design(Part II)
Understanding the Experimental Research Design(Part II)DrShalooSaini
 
Experimental Research Design
Experimental Research DesignExperimental Research Design
Experimental Research DesignFaheemAkbar21
 
Grp presentation chap 13
Grp presentation chap 13Grp presentation chap 13
Grp presentation chap 13Azura Zaki
 
Quantitative methodology part one.compressed
Quantitative methodology part one.compressedQuantitative methodology part one.compressed
Quantitative methodology part one.compressedMaria Sanchez
 
What is an experimental research (1)
What is an experimental research (1)What is an experimental research (1)
What is an experimental research (1)M Usama Sehgal
 
Research in Psychology
Research in PsychologyResearch in Psychology
Research in PsychologyPatrick Conway
 
EXPERIMENTAL DESIGN.pptx
EXPERIMENTAL DESIGN.pptxEXPERIMENTAL DESIGN.pptx
EXPERIMENTAL DESIGN.pptxShubhrimaKhan
 
Quantitative research design
Quantitative research design Quantitative research design
Quantitative research design Kiranbir Kaur
 
EXPERIMENTAL DESIGNS PPT
EXPERIMENTAL DESIGNS PPTEXPERIMENTAL DESIGNS PPT
EXPERIMENTAL DESIGNS PPTNiveditaMenonC
 
TRUE EXPERIMENTAL DESIGN.pptx
TRUE  EXPERIMENTAL DESIGN.pptxTRUE  EXPERIMENTAL DESIGN.pptx
TRUE EXPERIMENTAL DESIGN.pptxSanskritiOjha
 
Experimental Research Design
Experimental Research DesignExperimental Research Design
Experimental Research DesignAshwiniKumbar1
 
Constructs, variables, hypotheses
Constructs, variables, hypothesesConstructs, variables, hypotheses
Constructs, variables, hypothesesPedro Martinez
 
experimental research ppt
experimental research pptexperimental research ppt
experimental research pptAkinaw Wagari
 
Research Design Slide Show
Research Design Slide Show Research Design Slide Show
Research Design Slide Show Myla German
 
Research Methods
Research MethodsResearch Methods
Research MethodsYasmine476
 
Casual research design experimentation
Casual research design experimentationCasual research design experimentation
Casual research design experimentationRohit Kumar
 
Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...
Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...
Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...IOSR Journals
 

Similar to Debt Market Scannner and Market Scenariopresentation.ppt (20)

Experimental Design.pptx
Experimental Design.pptxExperimental Design.pptx
Experimental Design.pptx
 
Research design and approachs
Research design and approachsResearch design and approachs
Research design and approachs
 
Understanding the Experimental Research Design(Part II)
Understanding the Experimental Research Design(Part II)Understanding the Experimental Research Design(Part II)
Understanding the Experimental Research Design(Part II)
 
Experimental Research Design
Experimental Research DesignExperimental Research Design
Experimental Research Design
 
Grp presentation chap 13
Grp presentation chap 13Grp presentation chap 13
Grp presentation chap 13
 
Quantitative methodology part one.compressed
Quantitative methodology part one.compressedQuantitative methodology part one.compressed
Quantitative methodology part one.compressed
 
What is an experimental research (1)
What is an experimental research (1)What is an experimental research (1)
What is an experimental research (1)
 
Research design mahesh
Research design maheshResearch design mahesh
Research design mahesh
 
Research in Psychology
Research in PsychologyResearch in Psychology
Research in Psychology
 
EXPERIMENTAL DESIGN.pptx
EXPERIMENTAL DESIGN.pptxEXPERIMENTAL DESIGN.pptx
EXPERIMENTAL DESIGN.pptx
 
Quantitative research design
Quantitative research design Quantitative research design
Quantitative research design
 
EXPERIMENTAL DESIGNS PPT
EXPERIMENTAL DESIGNS PPTEXPERIMENTAL DESIGNS PPT
EXPERIMENTAL DESIGNS PPT
 
TRUE EXPERIMENTAL DESIGN.pptx
TRUE  EXPERIMENTAL DESIGN.pptxTRUE  EXPERIMENTAL DESIGN.pptx
TRUE EXPERIMENTAL DESIGN.pptx
 
Experimental Research Design
Experimental Research DesignExperimental Research Design
Experimental Research Design
 
Constructs, variables, hypotheses
Constructs, variables, hypothesesConstructs, variables, hypotheses
Constructs, variables, hypotheses
 
experimental research ppt
experimental research pptexperimental research ppt
experimental research ppt
 
Research Design Slide Show
Research Design Slide Show Research Design Slide Show
Research Design Slide Show
 
Research Methods
Research MethodsResearch Methods
Research Methods
 
Casual research design experimentation
Casual research design experimentationCasual research design experimentation
Casual research design experimentation
 
Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...
Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...
Response of Watermelon to Five Different Rates of Poultry Manure in Asaba Are...
 

Recently uploaded

CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceanilsa9823
 
LPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System PresentationLPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System Presentationthomas851723
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girladitipandeya
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineeringthomas851723
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentationcraig524401
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentationmintusiprd
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, MumbaiPooja Nehwal
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Reviewthomas851723
 
Risk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptxRisk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptxSaujanya Jung Pandey
 
Training Methods and Training Objectives
Training Methods and Training ObjectivesTraining Methods and Training Objectives
Training Methods and Training Objectivesmintusiprd
 
LPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business SectorLPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business Sectorthomas851723
 
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Roomdivyansh0kumar0
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampPLCLeadershipDevelop
 
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607dollysharma2066
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyHafizMuhammadAbdulla5
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Pooja Nehwal
 

Recently uploaded (20)

CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
 
LPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System PresentationLPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System Presentation
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineering
 
Becoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette ThompsonBecoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette Thompson
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentation
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentation
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Review
 
Risk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptxRisk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptx
 
Training Methods and Training Objectives
Training Methods and Training ObjectivesTraining Methods and Training Objectives
Training Methods and Training Objectives
 
LPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business SectorLPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business Sector
 
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Servicesauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
 
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC Bootcamp
 
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICECall Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
 
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biography
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
 

Debt Market Scannner and Market Scenariopresentation.ppt

  • 1. Dr. Sanjay Rastogi, IIFT, New Delhi CAUSAL DESIGN: An Overview
  • 2. Dr. Sanjay Rastogi, IIFT, New Delhi Concept of Causality A statement such as "X causes Y " will have the following meaning to an ordinary person and to a scientist. ____________________________________________________ Ordinary Meaning Scientific Meaning ____________________________________________________ X is the only cause of Y. X is only one of a number of possible causes of Y. X must always lead to Y The occurrence of X makes the (X is a deterministic occurrence of Y more probable cause of Y). (X is a probabilistic cause of Y). It is possible to prove We can never prove that X is a that X is a cause of Y. cause of Y. At best, we can infer that X is a cause of Y.
  • 3. Dr. Sanjay Rastogi, IIFT, New Delhi Conditions for Causality • Concomitant variation is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration. • The time order of occurrence condition states that the causing event must occur either before or simultaneously with the effect; it cannot occur afterwards. • The absence of other possible causal factors means that the factor or variable being investigated should be the only possible causal explanation.
  • 4. Dr. Sanjay Rastogi, IIFT, New Delhi Evidence of Concomitant Variation between Purchase of Fashion Clothing and Education High High Low 363 (73%) 137 (27%) 322 (64%) 178 (36%) Purchase of Fashion Clothing, Y 500 (100%) 500 (100%) Low Education, X
  • 5. Dr. Sanjay Rastogi, IIFT, New Delhi Purchase of Fashion Clothing By Income and Education Low Income Purchase High Low High Low Education 200 (100%) 300 (100%) 300 200 122 (61%) 171 (57%) 78 (39%) 129 (43%) High Income Purchase High High Low Low 241 (80%) 151 (76%) 59 (20%) 49 (24%) Education
  • 6. Dr. Sanjay Rastogi, IIFT, New Delhi Definitions and Concepts • Independent variables are variables or alternatives that are manipulated and whose effects are measured and compared, e.g., price levels. • Test units are individuals, organizations, or other entities whose response to the independent variables or treatments is being examined, e.g., consumers or stores. • Dependent variables are the variables which measure the effect of the independent variables on the test units, e.g., sales, profits, and market shares. • Extraneous variables are all variables other than the independent variables that affect the response of the test units, e.g., store size, store location, and competitive effort.
  • 7. Dr. Sanjay Rastogi, IIFT, New Delhi Experimental Design An experimental design is a set of procedures specifying:  the test units and how these units are to be divided into homogeneous subsamples,  what independent variables or treatments are to be manipulated,  what dependent variables are to be measured; and  how the extraneous variables are to be controlled.
  • 8. Dr. Sanjay Rastogi, IIFT, New Delhi Validity in Experimentation • Internal validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables. Control of extraneous variables is a necessary condition for establishing internal validity. • External validity refers to whether the cause-and-effect relationships found in the experiment can be generalized. To what populations, settings, times, independent variables and dependent variables can the results be projected?
  • 9. Dr. Sanjay Rastogi, IIFT, New Delhi A Classification of Experimental Designs • Pre-experimental designs do not employ randomization procedures to control for extraneous factors: the one-shot case study, the one-group pretest-posttest design, and the static-group. • In true experimental designs, the researcher can randomly assign test units to experimental groups and treatments to experimental groups: the pretest-posttest control group design, the posttest-only control group design, and the Solomon four-group design.
  • 10. Dr. Sanjay Rastogi, IIFT, New Delhi A Classification of Experimental Designs • Quasi-experimental designs result when the researcher is unable to achieve full manipulation of scheduling or allocation of treatments to test units but can still apply part of the apparatus of true experimentation: time series and multiple time series designs. • A statistical design is a series of basic experiments that allows for statistical control and analysis of external variables: randomized block design, Latin square design, and factorial designs.
  • 11. Dr. Sanjay Rastogi, IIFT, New Delhi A Classification of Experimental Designs Pre-experimental One-Shot Case Study One Group Pretest-Posttest Static Group True Experimental Pretest-Posttest Control Group Posttest: Only Control Group Solomon Four- Group Quasi Experimental Time Series Multiple Time Series Statistical Randomized Blocks Latin Square Factorial Design Experimental Designs
  • 12. Dr. Sanjay Rastogi, IIFT, New Delhi One-Shot Case Study X 01 • A single group of test units is exposed to a treatment X. • A single measurement on the dependent variable is taken (01). • There is no random assignment of test units. • The one-shot case study is more appropriate for exploratory than for conclusive research.
  • 13. Dr. Sanjay Rastogi, IIFT, New Delhi One-Group Pretest-Posttest Design 01 X 02 • A group of test units is measured twice. • There is no control group. • The treatment effect is computed as 02 – 01. • The validity of this conclusion is questionable since extraneous variables are largely uncontrolled.
  • 14. Dr. Sanjay Rastogi, IIFT, New Delhi Static Group Design EG: X 01 CG: 02 • A two-group experimental design. • The experimental group (EG) is exposed to the treatment, and the control group (CG) is not. • Measurements on both groups are made only after the treatment. • Test units are not assigned at random. • The treatment effect would be measured as 01 - 02.
  • 15. Dr. Sanjay Rastogi, IIFT, New Delhi True Experimental Designs: Pretest-Posttest Control Group Design EG: R 01 X 02 CG: R 03 04 • Test units are randomly assigned to either the experimental or the control group. • A pretreatment measure is taken on each group. • The treatment effect (TE) is measured as:(02 - 01) - (04 - 03). • Selection bias is eliminated by randomization. • The other extraneous effects are controlled as follows: 02 – 01= TE + H + MA + MT + IT + I + SR + MO 04 – 03= H + MA + MT + I + SR + MO = EV (Extraneous Variables) • The experimental result is obtained by: (02 - 01) - (04 - 03) = TE + IT • Interactive testing effect is not controlled.
  • 16. Dr. Sanjay Rastogi, IIFT, New Delhi Posttest-Only Control Group Design EG : R X 01 CG : R 02 • The treatment effect is obtained by: TE = 01 - 02 • Except for pre-measurement, the implementation of this design is very similar to that of the pretest-posttest control group design.