Is AdLand Dying? You are already part of a discussion of tremendous significance. This dialogue proposes 5 insights that are driving this shift in thinking. Please hashtag articles or tweets with #deathofadland to contribute to a growing collective of related media.

1. #deathof adland
R.I.P
.
ADLand
5 INSIGHTS
RESHAPING
THE WAY
MARKETERS
THINK

2. Is AdLand Dying?
You are already part of a discussion of
tremendous significance.
The following dialogue proposes 5 insights
that are driving this shift in thinking.
But the discussion is far from over. So join
in and share your views on LinkedIn Today
in the Social Media channel.
Also, you may hashtag articles or tweets
with #deathofadland to contribute to a
growing collective of related media.

3. core provocation
are brands:
incidental to life
~or~
a big part of our lives?

4. let’s examine brand equity
what’s the difference between:
brand noise
~and~
the brands we
love and follow?

5. yesterday:
brands beat their chest.
today:
people ignore the noise.
1 2
3 4 5

6. traditionally:
today:
look at me!
look at me!
*gap*
brands* talked
about themselves.
1 2
people* talk
about themselves.
3 4 5

7. yesterday:
an audience
was a group.
today:
brands can know
their audience.
(female, age 25-35)
(vera, 23, singapore, loves sports)
1 2
3 4 5

8. what was once a challenge
{how do brands reach people?}
is now an opportunity.
i know who you are.
i know what you like.
i speak your language.
(brand)
1 2
3 4 5

9. real dialogue is never one-sided.
{
so, everything you learn from
your audience can be used in
your customer experiences.
1 2
3 4 5

10. conclusion:
the old agency formula
no longer holds water…

11. the good news:
*
we now have a new arena.
i want to
tell you
something.
brand
place
to
play.
i want to
talk about
something.
*social*
person

12. the second-to-last-slide:
so the question stands…
are brands:
incidental to life
-ora big part of our lives?

13. maybe it all depends
on the discussion.
what do you think?
Share your opinion on LinkedIn Today in the
Social Media channel. Then add your articles
or tweets to #deathofadland.

14. #deathofadland
.
P
R.I.nd
a
ADL
5 INSIGHTS
RESHAPING
THE WAY
MARKETERS
THINK
written by: alexander patterson
the empty box: alexanderpatterson.tumblr.com
twitter: @alexanderjpatt