The document discusses Death Cafe, a grassroots movement that holds discussions about death to help people make the most of their lives, outlines their basic website and social media presence, and identifies opportunities to make the platform more interactive, extend their reach through social media, and potentially partner with similar organizations.

1. Table of Truth Platform
Review/Creative Brief
Death Cafe

2. About Death Cafe
• Goal: "To increase awareness of death with a
view to helping people make the most of their
(finite) lives".
• History: based on ‘café mortels’
• Audience (Reach): 231 Likes on FB, 554 Twitter
Followers, 2,000+ page views a month
• Back-end technology:
-Simple, Blogger (Blog website)

3. Café Mortels "I am never so in tune with
the truth as during one of
these soirées. And I have
the impression that the
assembled company, for a
moment, and thanks to
death, is born into
authenticity," he writes in
his new book, Cafés
Mortels: Sortir la Mort du
Silence, or "bringing death
out of silence".
Bernard Crettaz

4. The Website
• Basic blogger format, twitter links, design, etc

5. Recipe Guide
• Contains basic guide on how
to set up, advertise, space
guidelines, evaluation
forms, menu, conversation
prompts, schedule
• Confidential space
• Manifesto
• Two exercise prompts for
talking about Death-
• ¾ death ¼ life formula
• Entry point: “on letting go”

6. Engagement Strategy
US Death Cafes
UK Death Cafes
Major Arts Venue/
Death Festival
3 More Death Cafes
Coverage in The Standard
Three More
Death Cafes
Press Release and
People write some coverage
reviews
First Death Café

7. What Works What’s Missing
• Blog presents artifacts • Besides the invites as artifacts,
of invites no structured collecting of
stories or document of cafes
• Blog stays current and widens
it’s focus by sharing videos, • Produces no rich media or app
reviews, guests columnists,
• “It’s just a blog” Limitations
etc.
(No archive, stuff gets
• Calendar of Death Cafes buried (pardon the
pun!)), not as fun to interact
• Recipe Guide with
• Does not extend itself
to social media
• Nice
platforms as much as
homegrown, grassroots
it can
vibe-authenticity

8. DeathCafe 3.0
• We can incorporate areas of their engagement
strategy, recipe guide structure, and calendar.
• Make more interactive site and widen
campaign to social media realms. Gamifying
activities.
• It’s about building a movement!
• Partner with them or collaborate in some
way?