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 Review/Creative Brief




       Death Cafe
About Death Cafe
• Goal: "To increase awareness of death with a
   view to helping people make the most of their
   (finite) lives".
• History: based on ‘café mortels’
• Audience (Reach): 231 Likes on FB, 554 Twitter
   Followers, 2,000+ page views a month
• Back-end technology:
  -Simple, Blogger (Blog website)
Café Mortels   "I am never so in tune with
               the truth as during one of
               these soirées. And I have
               the impression that the
               assembled company, for a
               moment, and thanks to
               death, is born into
               authenticity," he writes in
               his new book, Cafés
               Mortels: Sortir la Mort du
               Silence, or "bringing death
               out of silence".

               Bernard Crettaz
The Website




• Basic blogger format, twitter links, design, etc
Recipe Guide
• Contains basic guide on how
  to set up, advertise, space
  guidelines, evaluation
  forms, menu, conversation
  prompts, schedule
• Confidential space
• Manifesto
• Two exercise prompts for
  talking about Death-
• ¾ death ¼ life formula
• Entry point: “on letting go”
Engagement Strategy

                                                      US Death Cafes
UK Death Cafes
                                        Major Arts Venue/
                                        Death Festival
            3 More Death Cafes

                                     Coverage in The Standard
                  Three More
                  Death Cafes

                                       Press Release and
                 People write          some coverage
                 reviews


                                First Death Café
What Works                        What’s Missing
• Blog presents artifacts         • Besides the invites as artifacts,
  of invites                        no structured collecting of
                                    stories or document of cafes
• Blog stays current and widens
  it’s focus by sharing videos,   • Produces no rich media or app
  reviews, guests columnists,
                                  • “It’s just a blog” Limitations
  etc.
                                     (No archive, stuff gets
• Calendar of Death Cafes            buried (pardon the
                                     pun!)), not as fun to interact
• Recipe Guide                       with
                                    • Does not extend itself
                                       to social media
• Nice
                                       platforms as much as
  homegrown, grassroots
                                       it can
  vibe-authenticity
DeathCafe 3.0
• We can incorporate areas of their engagement
  strategy, recipe guide structure, and calendar.
• Make more interactive site and widen
  campaign to social media realms. Gamifying
  activities.
• It’s about building a movement!
• Partner with them or collaborate in some
  way?

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Death Cafe

  • 1. Table of Truth Platform Review/Creative Brief Death Cafe
  • 2. About Death Cafe • Goal: "To increase awareness of death with a view to helping people make the most of their (finite) lives". • History: based on ‘café mortels’ • Audience (Reach): 231 Likes on FB, 554 Twitter Followers, 2,000+ page views a month • Back-end technology: -Simple, Blogger (Blog website)
  • 3. Café Mortels "I am never so in tune with the truth as during one of these soirées. And I have the impression that the assembled company, for a moment, and thanks to death, is born into authenticity," he writes in his new book, Cafés Mortels: Sortir la Mort du Silence, or "bringing death out of silence". Bernard Crettaz
  • 4. The Website • Basic blogger format, twitter links, design, etc
  • 5. Recipe Guide • Contains basic guide on how to set up, advertise, space guidelines, evaluation forms, menu, conversation prompts, schedule • Confidential space • Manifesto • Two exercise prompts for talking about Death- • ¾ death ¼ life formula • Entry point: “on letting go”
  • 6. Engagement Strategy US Death Cafes UK Death Cafes Major Arts Venue/ Death Festival 3 More Death Cafes Coverage in The Standard Three More Death Cafes Press Release and People write some coverage reviews First Death Café
  • 7. What Works What’s Missing • Blog presents artifacts • Besides the invites as artifacts, of invites no structured collecting of stories or document of cafes • Blog stays current and widens it’s focus by sharing videos, • Produces no rich media or app reviews, guests columnists, • “It’s just a blog” Limitations etc. (No archive, stuff gets • Calendar of Death Cafes buried (pardon the pun!)), not as fun to interact • Recipe Guide with • Does not extend itself to social media • Nice platforms as much as homegrown, grassroots it can vibe-authenticity
  • 8. DeathCafe 3.0 • We can incorporate areas of their engagement strategy, recipe guide structure, and calendar. • Make more interactive site and widen campaign to social media realms. Gamifying activities. • It’s about building a movement! • Partner with them or collaborate in some way?