2. • Proudly promote the benefits of working for Dean.
• Compel the right type of candidate to apply for jobs
opportunities with Dean Transportation.
Campaign Objectives
4. Strategy
• Proudly promote the benefits with digital display advertising.
• Mlive.com audience targeting – job seekers in the mlive markets of Grand Rapids,
Muskegon & Lansing
• Extended ad network audience targeting – job seekers in the Traverse City, St. Clair
Shores, Walled Lake markets
• Audience Impressions – re-messaged to deantransportation.com/jobs visitors
• Compel the right type of candidate to apply for jobs at Dean
Transportation with a job wrap and print display advertising
• Job Wrap package – all Dean Transportation jobs automatically pulled from your
website onto our website in real time.
• Employer profile page, logo enhancement & career showcase logo
• Print Display advertising – Grand Rapids Press, Muskegon Chronicle and Flint Journal
– twice monthly in each newspaper
• 1/8 page and 3 col. x 4” sizes
5. Extend your reach by targeting across the
top ad networks
• We use 1st and 3rd party
data to find your best
customer on MLive.com
and beyond.
• Re-message to those who
have visited your website
or who saw your ad –
across our entire ad
network.
7. • Job Wrappings are updated
regularly & automatically
• Will include all jobs on the
deantransportation.com/jobs
page
• Individual location jobs link
straight back to your
applicant page
Reach your best candidates by posting your
jobs automatically on MLive.com
Increase your chance of filling the job quickly with our quality audience
12. Your Custom Ecosystem:
Grand Rapids Press, Muskegon Chronicle, Flint Journal
1/8 page| 1st Sunday of each month
3col x 4” | 3rd Sunday of each month
Mlive.com Audience Impressions
960,000 Impressions | GR Metro, Lansing Metro | Job Seekers
Extended Network Audience Impressions
1,080,000 Impressions| Traverse City, Walled Lake, St. Clair | Job Seekers
120,000 Impressions | re-messaged to deantransportation.com/jobs visitors
Job Wrap Package
Unlimited jobs | automatically posted to Mlive.com
Career showcase logo | Employer Profile Page | logo enhancement to all jobs
Campaign Summary
13. Your Custom Ecosystem:
Grand Rapids Press, Muskegon Chronicle, Flint Journal
1/8 page| 1st Sunday of each month
3col x 4” | 3rd Sunday of each month
Mlive.com Audience Impressions
960,000 Impressions | GR Metro, Lansing Metro | Job Seekers
Extended Network Audience Impressions
1,080,000 Impressions| Traverse City, Walled Lake, St. Clair | Job Seekers
120,000 Impressions | re-messaged to deantransportation.com/jobs visitors
Job Wrap Package
Unlimited jobs | automatically posted to Mlive.com
Career showcase logo | Employer Profile Page | logo enhancement to all jobs
$70,662/year
$5,888/month
Investment
Campaign Summary
Editor's Notes
The best campaigns are ecosystems that drive results. There isn’t one specific product or service that changes the game. These ecosystems reach your best customer at every possible stage of the buying process. Attention drives interest. Interest creates desire, and desire leads to action or purchase!
These bullets are about the strategy being utilized to achieve the various objectives uncovered in the client visioning. Reiterate the objectives and pair proposed solutions with each objective. No discussion here in major depth on product – only so much as it relates to it being a way to solve for.Much discussion here should focus their unique ecosystem – and that it is the combination of these things that will bring success
For ads we made for them once creative is finished.
Customize the bubbles on the next slide for the solutions in this campaign and add to this slide.
Customize the bubbles on the next slide for the solutions in this campaign and add to this slide.
Customize the bubbles on the next slide for the solutions in this campaign and add to this slide.
Customize the bubbles on the next slide for the solutions in this campaign and add to this slide.
Edit to fit this campaign. Do not list cost by solution/product.
Edit to fit this campaign. Do not list cost by solution/product.