We investigated Google web searches for popular DealerTech providers in various categories.

1. COVID-19 Black Lives MatterNADA
DealerTech Web Search Trends 2020
(Google Trends: All categories, Web Search, United States, Compare Search Terms, Year to 6/14/2020*)
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* Interest over time: Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak
popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Some vendors
could not be considered due to name challenges and associated web searches (e.g. Roadster [Digital Retail] => Roadster Tesla/vehicle).
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
CRM
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
Website
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
(Online)Used
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
DigitalRetailMarketplace
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
DMS
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
Spotlight
COVID-19
Black
Lives
Matter
NADA
DealerTech
0
20
40
60
80
100
1/5/20 2/5/20 3/5/20 4/5/20 5/5/20 6/5/20
“Dealership Management
System”
“Digital Retail”“Dealer Website”