Confessions of a CMO: 5 Things I Know Now I Wish I Knew ThenMark Lorion
Keynote presentation delivered to Chief Digital Officer event on March 14, 2014. Presented to audience of digital marketing and demand-generation marketing leaders. The focus of this talk was to encourage marketers to always remember and practice the fundamentals: really, really, really know your customer!
I see the SalesforceA Mobile App as The Mobile extension of the Salesforce Admi.
This presentation of my vision of it (a wishful thinking from Roy Gilad)
Confessions of a CMO: 5 Things I Know Now I Wish I Knew ThenMark Lorion
Keynote presentation delivered to Chief Digital Officer event on March 14, 2014. Presented to audience of digital marketing and demand-generation marketing leaders. The focus of this talk was to encourage marketers to always remember and practice the fundamentals: really, really, really know your customer!
I see the SalesforceA Mobile App as The Mobile extension of the Salesforce Admi.
This presentation of my vision of it (a wishful thinking from Roy Gilad)
This is the booklet that accompanies BP's Energy Outlook 2030 presentation.
We hope that sharing this outlook contributes to the wider debate on global energy issues. It identifies long-term energy trends, building on our Statistical Review of World Energy, and then develops projections for world energy markets to 2030, taking account of the potential evolution of the world economy, policy, and technology.
The outlook reflects a ‘to the best of our knowledge’ assessment of the world’s likely path from today’s vantage point, drawing on expertise both within and outside the company. It is not a statement about how we would like the market to evolve.
The outlook highlights the growing role of developing economies in global energy consumption, and the increasing share of non-fossil fuels in global energy supply. It emphasizes the importance of both improving energy efficiency and expanding energy supplies to meet the energy needs of billions of people who aspire to better lifestyles, and doing so in a way that is sustainable and secure. This year’s edition has a special focus on the role of shale gas and tight oil in supporting the growth of gas and oil supply. It also notes the uncertainties attached to any long term projection. The discipline of building a numerical projection sharpens our thinking, but the precise numbers are less important than the underlying story of the challenges we all face and the choices we make in producing and consuming energy.
For more information and to download summary tables in Excel format, please visit: http://bit.ly/BPEO2013
This is the booklet that accompanies BP's Energy Outlook 2030 presentation.
We hope that sharing this outlook contributes to the wider debate on global energy issues. It identifies long-term energy trends, building on our Statistical Review of World Energy, and then develops projections for world energy markets to 2030, taking account of the potential evolution of the world economy, policy, and technology.
The outlook reflects a ‘to the best of our knowledge’ assessment of the world’s likely path from today’s vantage point, drawing on expertise both within and outside the company. It is not a statement about how we would like the market to evolve.
The outlook highlights the growing role of developing economies in global energy consumption, and the increasing share of non-fossil fuels in global energy supply. It emphasizes the importance of both improving energy efficiency and expanding energy supplies to meet the energy needs of billions of people who aspire to better lifestyles, and doing so in a way that is sustainable and secure. This year’s edition has a special focus on the role of shale gas and tight oil in supporting the growth of gas and oil supply. It also notes the uncertainties attached to any long term projection. The discipline of building a numerical projection sharpens our thinking, but the precise numbers are less important than the underlying story of the challenges we all face and the choices we make in producing and consuming energy.
For more information and to download summary tables in Excel format, please visit: http://bit.ly/BPEO2013
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