1
Serious business play
2
Crisis
Management
and Business
Continuity
DC ANALYSTS’ ROUNDTABLE
November 2016	
	
Sean S. Murphy	
Lootok, CEO
3
Agenda
1.  What is Business Continuity Management (BCM)? 	
2.  What model should we use in complex situations? 	
3.  How do we market our programs?
4
Build a common language
5
Traditional risk management
6
Are you too focused on the task
at hand to notice threats in your
environment?
7
Now what?
8
Do you understand how threats
today will impact you tomorrow?
9
Crisis timeline
1.  Facilitate evacuation or
sheltering-in-place	
2.  Determine if the incident is
a crisis 	
3.  Relocate employees to
continue critical processes	
4.  Restore servers and
networks per recovery
priorities 	
5.  Monitor the media for
potential media impact 	
6.  Conduct investigations into
malicious threats 	
	
Security
Emergency
Response
Crisis Management
Time
Intensityofactivity
Incident Management
Business Recovery
IT
Recovery
10
What does a linear
environment look
like?
11
What model do we
need for complex
situations?
12
Understand our environment
13
We’ve evolved
14
What model can we use?
Command and Control model
15
Command and control
The nature of the situation and its significance.
UNDERSTAND
16
We’re back
17
Command and control
Picture the desired outcome
VISUALIZE
18
Command and control
Share the vision with the
entire team, so they can
focus their efforts and make
decisions to achieve the
desired outcome.
DESCRIBE
19
Command and control
Establish relationships, provide continued
guidance, assess and adjust as required, and
allocate required resources.
DIRECT
20
Command and control
Lead and assess
21
Crisis Cards activity
•  Choose a card at random from the deck and
reads the scenario to the group.	
•  Based on the scenario, would you declare this
a crisis? Explain your answer. 	 Fragments of blue
plastic are found in
your product in the
morning. All product
from the previous
day’s production are
still within your
control.
22
Run your program like a business
23
How invested are your customers?
EVANGELIST
Endorses the
program to
other
audiences	LOYALIST
Proactively
participates in
the program
and sees its
value	
ENLISTED
Is a willing
participant in
the program
but does not
ask for it or
endorse it	
DRAFTEE
Has been
mandated to
participate in
the program,
does not see
its value	
UNAWARE
Does not
know that
Business
Continuity
exists	
Lootok Demand
Model®
24
Have you
walked in
your users’
shoes?
Lootok Experience Model®
25
Be a brand
26
Be a destination
27
Be timely
28
Questions?
29
Thank you!

DC Analysts' roundtable CM & BC presentation