Some ideas to use Dandelion API for H-ACK PAYMENT, a hackathon at H-FARM on mobile payment. Managing unstructured data and content to improve user experience on mobile payment scenario. From more contextual informations, to contextual ads.

1. Why Dandelion API is
useful for mobile payment
food for thoughts
dandelion.eu@dandelionapi
Matteo Brunati - community manager @SpazioDati
H-ACK PAYMENT July 12-13 2014

2. Big Data and Semantic Web tecnology startup
spaziodati.eu

3. CONTEXT
REUSE

4. APIs are the new LEGO
:)

5. !
!
semantic text API
DANDELION API!
!
!
dandelion.eu

6. An apple is better than an orange

7. An apple is better than an orange
An apple is better than an orange
? ?
DANDELION API!

8. An apple is better than an orange
An apple is better than an orange
? ?
Apple Inc.
Orange ( telco )
DANDELION API!

9. An apple is better than an orange
An apple is better than an orange
Apple Inc.
Orange ( telco )
X X
DANDELION API!

10. An apple is better than an orange
An apple is better than an orange
DANDELION API!

11. A JSON sample from Dandelion API
“An apple is better than an orange”
"annotations": [
{
"confidence": 0.846,
"end": 8,
"lod": {
"wikipedia": "http://en.wikipedia.org/wiki/Apple",
"dbpedia": "http://dbpedia.org/resource/Apple"
},
"title": "Apple",
"abstract": "The apple is the pomaceous fruit of the...",
"spot": "apple",
"label": "Apple",
"Apples",
"Sequenced genomes"
],
"id": 18978754,
"image": {
"full": "https://upload.wikimedia.org/wikipedia/...",
"thumbnail": "https://upload.wikimedia.org/wikipedia/..."
},
"types": [
"http://dbpedia.org/ontology/E...",
"http://dbpedia.org/ontology/P...",
"http://dbpedia.org/ontology/S..."
]
},
{
"confidence": 0.822,

12. Dandelion API
&
mobile payment
!
?

13. HIGH-CONTEXT TRANSACTION DATA
MASHUPS / BUSINESS INTELLIGENCE

14. “PAGAMENTO RYANAIR
5RX0 DUBLIN”
{
"annotations": [
{
"confidence": 0.8609,
"end": 7,
"lod": {
"wikipedia": "http://en.wikipedia
"dbpedia": "http://dbpedia.org/r
},
"title": "Ryanair",
"abstract": "Ryanair Ltd. (,) is an I
"spot": "Ryanair",
"uri": "http://en.wikipedia.org/wik
"label": "Ryanair",
"start": 0,
TEXT -> ACTIONABLE
DATA
DANDELION API

15. “PAGAMENTO RYANAIR
5RX0 DUBLIN”
API
HUMAN READABLE DESCRIPTION?
CLEAN MERCHANT NAME
DANDELION API
LOCATION
RELATED INFO URL
CATEGORY
…

16. Automatic categorization on account statements
0
100
200
300
400
Finance Tecnology Travel Automotive Food —
91
16
34
79
395

18. Brand mapping
0 7,5 15 22,5 30
6
6
12
24
27
29

19. dashboard on personal data
dashboard on all users data
USER
BANK
!
!
MOBILE
BUSINESS INTELLIGENCE

20. MORE CONTEXT FOR A BETTER USER
EXPERIENCE
DANDELION !
API!

21. Shopping experience
enrich UX experience of push notifications
from beacons
push notification:
another
camera on sale
beacon
http://estimote.com/

22. with more useful / contextual informations
from Wikipedia
+ a vendor source
+ other sources
=
BETTER
EXPERIENCE

23. Other example scenarios

24. Financial products
education
better UX experience: content
enrichment, thanks to Wikipedia
URLs and abstracts available
directly on Dandelion API JSON
simplified information experience:
it’s possible to make a Q&A service
based on natural language, thanks to
Dandelion API extracted entities

25. Other business models
Understand the context, and
use the categorization and
Dandelion API extracted entities
to deliver personalized ads
contextual advertising
Using places founded in
Dandelion API extracted
entities, it’s possible to
deliver geolocalized ads
geolocalized
advertising

26. @dandelionapi
register for free on
dandelion.eu and try