Datatarmac Information Slide Deck

1. Connecting the dots of eCommerce
S H O P S Y S T E M I N T E G R A T I O N | | U N I V E R S A L P A Y M E N T A D A P T E R | | E C O M M E R C E D A T A C O N N E C T O R S

2. Ideatarmac in a nutshell:
 Over 100 built integrations
 Over 1000 ecommerce sites use Ideatarmac built plugins
 Over 30 SFCC plugins
 Plugins built for more than 10 shop systems
 Plugins range from PSP, PIM, DAM, OMS, shipping,
marketing tools to data analytics tools

3. eCommerce integration experts
give Birth to Datatarmac
Custom integrations for merchants
across Europe,
Australia and USA.
2015
Salesforce plugins for technology
providers ranging from
payment to PIM.
2016
One stop shop service to build all
plugins for ecommerce vendors. 100+
plugins for 1000+ sites.
2018
Launched our first product to help
with the automation of the plugin
building process.
Ideapter to automate integration for
payment integrations.
2019
Partnership with industry leaders
such as Salesforce,
Akeneo, Oracle, Shopify to build
integrations
into their systems.
2020
Launched our second product to
complete the automation of the plugin
building process.
Datatarmac to automate data
synchronization.
2021

4. With the Ideology “Connect Once and
Publish everywhere” we aim at making
your integration a lot simpler and
reducing the effort by up to 70%.

5. Integration process with Datatarmac

6. Datatarmac is a headless middleware which can be
customized for everyone's need:
 Low code integrations
 Highly customizable solutions, fitting every small or big need
 Build your own tailor-made integration ecosystem
 Maintenance hosted by Ideatarmac possible
Datatarmac key facts

7. World class integrations with us
Customized existing
integration to suit your
needs
Headless middleware that
can be used to add/modify
custom integrations, connect
to workflows using its APIs,
have completely custom
admin UI
Start with low/no
code integrations to
most used
integrations such as
Akeneo-Shopify
Buy Datatarmac
license to host your
own bespoke
middleware
completely suited to
your business
roadmap
Add new custom
integrations built by you
using the scripting
langauge you are
comfortable with
Best suited for single
integration needs
Best suited for multiple integration
needs where each integration is
complex and needs customization
Best suited for organizations
looking to build their own
middleware as integrations is
core to their business
operations. Ex:print on demand

8. Supported platforms
Salesforce
Commerce Cloud
SAP Hybris Magento Shopify WooCommerce Shopware
OpenCart OXID Wix Stores BigCommerce Commercetools Ecwid

9. Datatarmac
Architecture view for the tech brains

10. Comparison of integration use cases
Datatarmac Datatarmac
One time integration between you and our middleware Integration to each shop system individually
Manage one integration between you and our middleware Manage each integration and bugs by yourself
3-4 weeks per shop integration 12-16 weeks per shop integration
Immediate access to Shop integrations such as Shopify, Wix,
Magento, Prestashop, Woocommerce
Need to be built from scratch
API based bi-directional synch available for catalog, order, price Needs to be built from scratch
Ideatarmac’s expertise in connecting 10+ shop systems Need to hire

11. Feature list
A glimpse of what cannot be ignored
•API based and Multi
channel architecture
SAAS and in house
models available
Ability to embed UI in
external systems such
as Shopify
Support for
XML,JSON,CSV, many
more data formats
Support for both file
transfers and API
synchs
Fully automated batch
processing mechanism
Ability to create and
edit custom data
synchronizations with
scheduling options
Logging and email
alerting
Support for Webhook

12. Issue
Wezen, part of Datawords group wanted to reach new markets with help of plugins with major shop
systems. However, they neither had relevant skill sets required for each shop system and not enough
project management resources to take these projects in parallel.
Result
• Launched 4 plugins within 1 year in the market with parallel agile approach.
• Plugins launched/updated were SFCC, Magento, Hybris, Akeneo.
• Helped build prototypes that helped Wezen win first clients before starting full blown plugin builds.
This reduced the investment risk for Wezen.
• Custom SDK that builds a common interface between Wezen and shop systems. It also reduced the
cost of connecting to new shop systems.
• Features included custom UI apps integrated into shop systems, price quotation, dashboards and data
import/export to automate the whole translation project.
Use case
Faster access to markets- Plugin service for Wezen

13. Hope we awoke
your interest
Pratyush Saxena
CEO & Co-founder
psaxena@ideatarmac.com
+49 1523 4089667
www.ideatarmac.com
We are happy to help with any questions you might have
Looking forward to hearing from you!