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KEMENTERIAN KOMUNIKASI DAN INFORMATIKA
DIREKTORATJENDERAL PENYELENGGARAAN POS DAN INFORMATIKA
DIREKTORATPENYIARAN
DATA STATISTIK BIDANG
PENYIARAN
BELANJA IKLAN NASIONAL
TAHUN 2011 (%)
Radio , 0.20%
Majalah &
Tabloid , 2.70%
Media digital &
media luar ruang
, 7.10%
Koran , 30%
Televisi , 60%
JENIS MEDIA
Televisi
Koran
Majalah & Tabloid
Radio
Media digital & media luar ruang
Sumber : www.antaranews.com, 2011
BELANJA IKLAN
(%)
60
30
2,7
0,2
7,1
PERSENTASE BELANJA IKLAN BERSIH
TERHADAP PDB INDONESIA
0.9%
0.7% 0.7%
0.6% 0.6%
0.5%
0.4% 0.4%
0.3% 0.3% 0.3% 0.3%
0.2%
New Australia HK Korea Jepang Vietnam Malaysia Cina Singapura India Taiwan Thailand Indonesia
Zealand
Sumber : Media Partners Asia, 2012
Selatan
MARKET SHARE TELEVISI
(2006-2011) (%)
%
100
90
80
70
60
50
40
30
20
10
9
6
8
8
10
8
10
13
15
13
8
6
7
7
11
11
13
9
15
14
10
5
7
6
10
12
13
9
14
15
9
5
9
7
10
11
13
9
14
13
10
4
8
7
10
11
12
8
16
14
8
4
9
8
11
13
11
7
16
15
Global
Metro
ANTV
TV One
Trans 7
MNC TV
Trans TV
Indosiar
RCTI
SCTV
0
2006 2007 2008 2009 2010 2011
Sumber : AGB Nielsen, 2-12
AUDIENCE SHARE TELEVISI DI INDONESIA
(2006-2011) (%)
Others
Global
Metro
ANTV
TV One
Trans7
MNC TV
Trans TV
Indosiar
RCTI
SCTV
Sumber : Nielsen
Others : kelompokyang berisi televisi-televisi yang tidak memenuhi treshold atau ambang batas
channel share rata-rata dalam 90 hari berturut-turut.
12
AUDIENCE SHARE TELEVISI
BERDASARKAN GRUP TELEVISI
40%
Tahun 2010 Tahun 2011
35%
35% 40%
37%
35%
30%
25%
20%
24%
16%
30%
25%
20%
27%
24%
15%
10%
12%
10%
15%
10%
10%
5%
2%
1%
5%
2%
1%
0% 0%
MNC Group CT Group Emtek Viva Group Indosiar metro others MNC Grup EMTEK CT Grup VIVA Metro others
Sumber : AGB Nielsen, Company report
13
NO. GROUP TELEVISI
BERJARINGAN
NASIONAL
TELEVISI LOKAL TELEVISI
BERLANGGANA
N1 Global Mediacomm /
Media
Nusantara Citra (MNC
Group)
3
(RCTI, MNC TV, Global
TV)
18
(jaringan Sindotv)
2
(Indovision,
Okevision)2 Elang Mahkota Teknologi
(EMTEK)
2
(SCTV, Indosiar)
1
(O-Channel)
Nexmedia
3 CT Corp 2
(Trans TV, Trans 7)
- -
4 Visi Media Asia 2
(ANTV, TVOne)
- -
5 Media Group 1 (Metro TV) - -
6 Jawa Pos Multimedia
Corporation (JPMC)
- 38 -
7 City TV Network - 20 -
8 Kelompok Kompas Gramedia - 10 -
9 Indonesia Network
(Bali TV Group)
- 7 -
10 TV Anak Group - 9 -
11 B Channel Group - 25 -
12 DAAI TV Group - 2
(DAAI TV Jkt, DAAI TV
Medan)
-
13 Tempo Inti Media - 1 (Tempo TV) -
14 Beritasatu Media Holding 1 (Beritasatu TV) FirstMedia
TELEVISI BERJARINGAN
Sumber : Data diolah dari berbagai sumber 16
TELEVISI LOKAL Lokal jaringan SindotvJARINGAN SINDOTVTelevisi
Deli TV
(Medan)
UTV
(Batam) Kapuas Citra Televisi
(Pontianak) Kaltim TV
SINDOtv
(Gorontalo)
(Samarinda)
Minang TV
(Padang)
SKY TV
(Palembang)
Dian TV SUN TV
SINDOtv
(Kendari)
Lampung TV
(Bandar Lampung)
IMTV
(Bandung)
(Cirebon)
PRO TV
(Semarang)
BMC TV
(Makasar)
(Denpasar)
TAZ TV
(Tasikmalaya)
BMS TV
(Purwokerto)
MGTV
MHTV
(Surabaya)
(Magelang)
Sumber : w ww.sindotv.com
17
Radar TV Banten
& Baraya TV
Televisi Lokal Jaringan Jawa Pos Multimedia
Corporation (JPMC)
Televisi Lokal jaringan Jawa Pos Multimedia Corporation (JPMC)
Karimun TV
(Karimun)
Rohul TV
(Rokan Hulu)
Riau TV
Rohil TV
(Rokan Hilir)
Batam TV
(Batam)
Tanjung Pinang TV
(Tanjung Pinang)
PonTV
(Pontianak)
(Pekanbaru)
Triarga TV
(Bukittinggi)
Jambi TV & Jek TV
(Jambi)
Padang TV
(Padang)
RBtv
(Bengkulu)
Palembang TV
(Palembang)
MK TV Citra TV JTV
(Jakarta) (Lamongan) Bojonegoro
Balikpapan TV
(Balikpapan)
Sil TV
(Lubuk Linggau)
Radar TV
Lampung
(Tangerang)
Parijz van Java TV
(Bandung)
Radar Cirebon TV
Radar TV Tasikmalaya
CB Channel Simpang 5 TV JTV Surabaya JTV Madura
(Depok) (Pati) & SBO TV (Madura)
(Surabaya)
JTV
Situbondo
Bogor TV
(Bogor)
JTV Madiun JTV Malang JTV
(Malang) Banyuwangi
JTV Pacitan
JTV Kediri
JTV
Jember
Fajar TV
(Makassar)
18
Televisi Lokal Jaringan City TV Network
Riau Channel
(Pekan Baru)
PKTV
(Bontang)
TV5D
(Manado)
BiTV
(Bukit Tinggi)
Favorit TV
Borneo TV
(Palangkaraya)
Palu TV
(Palu)
Jaya TV
(Papua Barat)
(Padang)
Bengkulu TV
(Bengkulu)
Tegar TV
(Lampung)
Jak tv
(Jakarta)
Cirebon TV
(Cirebon)
TVKU
(Semarang)
Banjar TV
(Banjarmasin)
Arek TV
(Surabaya)
KCTV
(Karawang)
ADi TV
DhohoTV
(Kediri)
Lombok TV
(Lombok)
Merauke TV
(Mearuke)
(D.I Yogyakarta)
Sumber : w ww.citytvnetwork.net
19
Televisi Lokal Jaringan Kompas Gramedia
Televisi Lokal jaringan Kompas Gramedia
Khatulistiwa TV
(Pontianak)
KTV
(Jakarta) TVB
(Semarang) Kompas TV
(Surabaya)
TV Borneo
(Banjarmasin)
Dewata TV
Makassar TV
(Makassar)
(Denpasar)
STV
(Bandung) RB TV
(Yogyakarta)
ATV
(Batu & Malang)
Sumber : w ww.kompas.tv
20
Televisi Lokal Jaringan Indonesia Network
(Bali TV Group)
Televisi Lokal jaringan Indonesia Network (Bali TV Group)
Aceh TV
(Aceh)
Sriwijaya TV
(Palembang)
Cakra Semarang TV
(Semarang)
Surabaya TV
(Surabaya)
Bali TV
(Bali)
Bandung TV
(Bandung) Jogya TV
(Yogyakarta)
21
Televisi Lokal Jaringan TV Anak Group
Televisi Lokal jaringan TV Anak Group
Spacetoon
Medan
Spacetoon
Spacetoon
Jakarta
Madiun
Spacetoon
Surabaya
Spacetoon
Bandung
Spacetoon
Garut
Spacetoon
Kediri
Spacetoon
Malang
Spacetoon
Jember
Sumber: w ww.spacetoon.co.id
22
Televisi Lokal Jaringan B Channel Group
Televisi Lokal jaringan B Channel Group
CNTV
(Medan)
Barelang TV
Telefram e TV
(Pekanbaru)
Station 1
(Banyuasin)
(Batam )
Matahari TV
(Pontianak) Borneo TV
(Balikpapan)
Vista TV
(Gorontalo)
Pelangi TV
Channel 1
(Manado)
Kemilau TV
Gemilang TV
(Padang)
Fiesta TV
(Palangkaraya)
Barito Channel
(Poso)
Panorama TV
(Ambon)
(Jayapura)
(Banjarmasin)
Krakatau TV
(Bandar Lampung)
B-Channel
(Jakarta)
Kartika TV
(Pati) MNTV
(Surabaya)
Ambara TV
TVN (Singaraja)
(Cikarang)
Purwakarta TV
(Purwaka rta) Terangi TV
(Cirebon)
NDTV
Malang
Rinjani TV
(Mataram ) Timor TV
(Kupang)
Sumber : w ww.bchanneltv.com
23
PERTUMBUHAN PELANGGAN TV BERLANGGANAN
(2007-2015F)
4.5
4
8.9%
9.9% 10.0%
9.0%
3.5
7.7%
3.7 8.0%
3
2.5
4.7%
6.0%
2.8
3.3 7.0%
6.0%
5.0%
2
1.5
1
0.5
2.1%
0.7
2.3%
0.8
2.6%
0.9
3.3%
1.1
1.7
2.2
4.0%
3.0%
2.0%
1.0%
0 0.0%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Pelanggan (Juta) Penetrasi TV Berlangganan
Sumber : Media Partners Asia, 2012
40
JUMLAH PELANGGAN DAN MARKET SHARE
TV BERLANGGANAN (Q3, 2012)
ribu
1,800
1,600
1,400
1,200
70.5%
1,570
75.0%
65.0%
55.0%
45.0%
1,000
35.0%
800
600
25.0%
400
10.8% 9.7%
6.7%
15.0%
200
0
Pelanggan (ribu)
Market Share (%)
MNC Sky
Vision
1,570
70.5%
240
First
Media*
240
10.8%
217
Telkom
217
9.7%
149
Aora
149
6.7%
1.3%
30
Nexmedia
30
1.3%
0.5%
12
Centrin
12
0.5%
0.4%
9
Orange
9
0.4%
5.0%
-5.0%
*termasuk pelanggan perusahaan
Sumber :Media Partners Asia analysis, 2012
Total Pelanggan TV Berlangganan = 2.227.000
41
Data Statistik Penyiaran

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Data Statistik Penyiaran

  • 1. KEMENTERIAN KOMUNIKASI DAN INFORMATIKA DIREKTORATJENDERAL PENYELENGGARAAN POS DAN INFORMATIKA DIREKTORATPENYIARAN DATA STATISTIK BIDANG PENYIARAN
  • 2. BELANJA IKLAN NASIONAL TAHUN 2011 (%) Radio , 0.20% Majalah & Tabloid , 2.70% Media digital & media luar ruang , 7.10% Koran , 30% Televisi , 60% JENIS MEDIA Televisi Koran Majalah & Tabloid Radio Media digital & media luar ruang Sumber : www.antaranews.com, 2011 BELANJA IKLAN (%) 60 30 2,7 0,2 7,1
  • 3. PERSENTASE BELANJA IKLAN BERSIH TERHADAP PDB INDONESIA 0.9% 0.7% 0.7% 0.6% 0.6% 0.5% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.2% New Australia HK Korea Jepang Vietnam Malaysia Cina Singapura India Taiwan Thailand Indonesia Zealand Sumber : Media Partners Asia, 2012 Selatan
  • 4. MARKET SHARE TELEVISI (2006-2011) (%) % 100 90 80 70 60 50 40 30 20 10 9 6 8 8 10 8 10 13 15 13 8 6 7 7 11 11 13 9 15 14 10 5 7 6 10 12 13 9 14 15 9 5 9 7 10 11 13 9 14 13 10 4 8 7 10 11 12 8 16 14 8 4 9 8 11 13 11 7 16 15 Global Metro ANTV TV One Trans 7 MNC TV Trans TV Indosiar RCTI SCTV 0 2006 2007 2008 2009 2010 2011 Sumber : AGB Nielsen, 2-12
  • 5. AUDIENCE SHARE TELEVISI DI INDONESIA (2006-2011) (%) Others Global Metro ANTV TV One Trans7 MNC TV Trans TV Indosiar RCTI SCTV Sumber : Nielsen Others : kelompokyang berisi televisi-televisi yang tidak memenuhi treshold atau ambang batas channel share rata-rata dalam 90 hari berturut-turut. 12
  • 6. AUDIENCE SHARE TELEVISI BERDASARKAN GRUP TELEVISI 40% Tahun 2010 Tahun 2011 35% 35% 40% 37% 35% 30% 25% 20% 24% 16% 30% 25% 20% 27% 24% 15% 10% 12% 10% 15% 10% 10% 5% 2% 1% 5% 2% 1% 0% 0% MNC Group CT Group Emtek Viva Group Indosiar metro others MNC Grup EMTEK CT Grup VIVA Metro others Sumber : AGB Nielsen, Company report 13
  • 7. NO. GROUP TELEVISI BERJARINGAN NASIONAL TELEVISI LOKAL TELEVISI BERLANGGANA N1 Global Mediacomm / Media Nusantara Citra (MNC Group) 3 (RCTI, MNC TV, Global TV) 18 (jaringan Sindotv) 2 (Indovision, Okevision)2 Elang Mahkota Teknologi (EMTEK) 2 (SCTV, Indosiar) 1 (O-Channel) Nexmedia 3 CT Corp 2 (Trans TV, Trans 7) - - 4 Visi Media Asia 2 (ANTV, TVOne) - - 5 Media Group 1 (Metro TV) - - 6 Jawa Pos Multimedia Corporation (JPMC) - 38 - 7 City TV Network - 20 - 8 Kelompok Kompas Gramedia - 10 - 9 Indonesia Network (Bali TV Group) - 7 - 10 TV Anak Group - 9 - 11 B Channel Group - 25 - 12 DAAI TV Group - 2 (DAAI TV Jkt, DAAI TV Medan) - 13 Tempo Inti Media - 1 (Tempo TV) - 14 Beritasatu Media Holding 1 (Beritasatu TV) FirstMedia TELEVISI BERJARINGAN Sumber : Data diolah dari berbagai sumber 16
  • 8. TELEVISI LOKAL Lokal jaringan SindotvJARINGAN SINDOTVTelevisi Deli TV (Medan) UTV (Batam) Kapuas Citra Televisi (Pontianak) Kaltim TV SINDOtv (Gorontalo) (Samarinda) Minang TV (Padang) SKY TV (Palembang) Dian TV SUN TV SINDOtv (Kendari) Lampung TV (Bandar Lampung) IMTV (Bandung) (Cirebon) PRO TV (Semarang) BMC TV (Makasar) (Denpasar) TAZ TV (Tasikmalaya) BMS TV (Purwokerto) MGTV MHTV (Surabaya) (Magelang) Sumber : w ww.sindotv.com 17
  • 9. Radar TV Banten & Baraya TV Televisi Lokal Jaringan Jawa Pos Multimedia Corporation (JPMC) Televisi Lokal jaringan Jawa Pos Multimedia Corporation (JPMC) Karimun TV (Karimun) Rohul TV (Rokan Hulu) Riau TV Rohil TV (Rokan Hilir) Batam TV (Batam) Tanjung Pinang TV (Tanjung Pinang) PonTV (Pontianak) (Pekanbaru) Triarga TV (Bukittinggi) Jambi TV & Jek TV (Jambi) Padang TV (Padang) RBtv (Bengkulu) Palembang TV (Palembang) MK TV Citra TV JTV (Jakarta) (Lamongan) Bojonegoro Balikpapan TV (Balikpapan) Sil TV (Lubuk Linggau) Radar TV Lampung (Tangerang) Parijz van Java TV (Bandung) Radar Cirebon TV Radar TV Tasikmalaya CB Channel Simpang 5 TV JTV Surabaya JTV Madura (Depok) (Pati) & SBO TV (Madura) (Surabaya) JTV Situbondo Bogor TV (Bogor) JTV Madiun JTV Malang JTV (Malang) Banyuwangi JTV Pacitan JTV Kediri JTV Jember Fajar TV (Makassar) 18
  • 10. Televisi Lokal Jaringan City TV Network Riau Channel (Pekan Baru) PKTV (Bontang) TV5D (Manado) BiTV (Bukit Tinggi) Favorit TV Borneo TV (Palangkaraya) Palu TV (Palu) Jaya TV (Papua Barat) (Padang) Bengkulu TV (Bengkulu) Tegar TV (Lampung) Jak tv (Jakarta) Cirebon TV (Cirebon) TVKU (Semarang) Banjar TV (Banjarmasin) Arek TV (Surabaya) KCTV (Karawang) ADi TV DhohoTV (Kediri) Lombok TV (Lombok) Merauke TV (Mearuke) (D.I Yogyakarta) Sumber : w ww.citytvnetwork.net 19
  • 11. Televisi Lokal Jaringan Kompas Gramedia Televisi Lokal jaringan Kompas Gramedia Khatulistiwa TV (Pontianak) KTV (Jakarta) TVB (Semarang) Kompas TV (Surabaya) TV Borneo (Banjarmasin) Dewata TV Makassar TV (Makassar) (Denpasar) STV (Bandung) RB TV (Yogyakarta) ATV (Batu & Malang) Sumber : w ww.kompas.tv 20
  • 12. Televisi Lokal Jaringan Indonesia Network (Bali TV Group) Televisi Lokal jaringan Indonesia Network (Bali TV Group) Aceh TV (Aceh) Sriwijaya TV (Palembang) Cakra Semarang TV (Semarang) Surabaya TV (Surabaya) Bali TV (Bali) Bandung TV (Bandung) Jogya TV (Yogyakarta) 21
  • 13. Televisi Lokal Jaringan TV Anak Group Televisi Lokal jaringan TV Anak Group Spacetoon Medan Spacetoon Spacetoon Jakarta Madiun Spacetoon Surabaya Spacetoon Bandung Spacetoon Garut Spacetoon Kediri Spacetoon Malang Spacetoon Jember Sumber: w ww.spacetoon.co.id 22
  • 14. Televisi Lokal Jaringan B Channel Group Televisi Lokal jaringan B Channel Group CNTV (Medan) Barelang TV Telefram e TV (Pekanbaru) Station 1 (Banyuasin) (Batam ) Matahari TV (Pontianak) Borneo TV (Balikpapan) Vista TV (Gorontalo) Pelangi TV Channel 1 (Manado) Kemilau TV Gemilang TV (Padang) Fiesta TV (Palangkaraya) Barito Channel (Poso) Panorama TV (Ambon) (Jayapura) (Banjarmasin) Krakatau TV (Bandar Lampung) B-Channel (Jakarta) Kartika TV (Pati) MNTV (Surabaya) Ambara TV TVN (Singaraja) (Cikarang) Purwakarta TV (Purwaka rta) Terangi TV (Cirebon) NDTV Malang Rinjani TV (Mataram ) Timor TV (Kupang) Sumber : w ww.bchanneltv.com 23
  • 15. PERTUMBUHAN PELANGGAN TV BERLANGGANAN (2007-2015F) 4.5 4 8.9% 9.9% 10.0% 9.0% 3.5 7.7% 3.7 8.0% 3 2.5 4.7% 6.0% 2.8 3.3 7.0% 6.0% 5.0% 2 1.5 1 0.5 2.1% 0.7 2.3% 0.8 2.6% 0.9 3.3% 1.1 1.7 2.2 4.0% 3.0% 2.0% 1.0% 0 0.0% 2007 2008 2009 2010 2011 2012 2013 2014 2015 Pelanggan (Juta) Penetrasi TV Berlangganan Sumber : Media Partners Asia, 2012 40
  • 16. JUMLAH PELANGGAN DAN MARKET SHARE TV BERLANGGANAN (Q3, 2012) ribu 1,800 1,600 1,400 1,200 70.5% 1,570 75.0% 65.0% 55.0% 45.0% 1,000 35.0% 800 600 25.0% 400 10.8% 9.7% 6.7% 15.0% 200 0 Pelanggan (ribu) Market Share (%) MNC Sky Vision 1,570 70.5% 240 First Media* 240 10.8% 217 Telkom 217 9.7% 149 Aora 149 6.7% 1.3% 30 Nexmedia 30 1.3% 0.5% 12 Centrin 12 0.5% 0.4% 9 Orange 9 0.4% 5.0% -5.0% *termasuk pelanggan perusahaan Sumber :Media Partners Asia analysis, 2012 Total Pelanggan TV Berlangganan = 2.227.000 41