The document discusses using data and metrics in organizing. It covers how data can provide confidence, clarity and connection for organizers. The document outlines three components of data - leadership, engagement, and knowing people. It asks participants to discuss in breakout groups how they have used data, challenges of using data, and how data has influenced strategy or planning for campaigns. The document promotes using data as the engine for effective organizing.

1. Data and Metrics:
The Engine of Organizing

2. 2
Cap’n Constituency

3. 3
• Data and Organizing
• Challenges and Opportunities
• Breakout
• Report Back

4. 4
‘s
• Confidence
• Clarity
• Connection

5. Data & Organizing

6. 6
What is data?

7. 7
What are the 3 components to our data?

8. 8
Leadership
Engagement
Knowing Our People
Reporting

9. 9
Where does your data go?

10. 10

11. Challenges &
Opportunities

12. 12
1. How you’ve found ways to use data in your area of work.
2. How you’ve had difficulty in making data an everyday part
of your work.
3. Has there ever been a moment when you’ve made a
connection with data and your organizing that influenced
your strategy or planning for a campaign or action?

13. Breakout

14. www.UnitedWeDream.org