Danone Way is a global company focused on bringing health through nutrition around the world. It started in 1919 and became a modern company in 1966, focusing on the food business between 1970-1980. By 2006 it had grown to employ 90,000 people globally. The document discusses Danone's approach to managing knowledge for competitive advantage through decentralization and integration, growth programs, and prioritizing human resources over IT. It emphasizes a "networking attitude" of knowledge sharing across groups with a goal of 50% employee work being reusable. Tools for networking include online marketplaces, communities, and best practice sharing both internally and externally. Recommendations include more structure, evaluation and rewards for networking as the company continues to grow.

1. Danone Way
Mission: ‘’Bringing health through nutrition to
people around the world”
1919:Started
1966:Became Modern company
1970-1980:Focused on food business
2006:Global company with a workforce of 90000

2. Managing Knowledge for Competitive Advantage
• Local Markets
• Decentralization & Integration
• Growth Program – Growth Too
• Acceleration Units
• ‘THEMIS’
• The Human Connection
(Human resource department rather than IT)

3. Networking Attitude:
• A way to share knowledge across groups
• Objective: 50% of employee work should be in copy paste in
marketing
• If we cannot be big ,we can be shrewd
Networking Attitude Tools:
• Market place
• Message in a bottle
• T shirt
• Who’s Who
• Communities
Extending Networking Attitude :
• Deeper: Share good practices
• Wider: Internally & Externally
• Richer: Co-building Sessions
Continuing The Networking Attitude:
• Most of the networking tools had continued to thrive
• Acquisition of NUMICO leading to best practices (exchange
between employees)

4. Recommendation
• Networking involved many ,so satisfying
everyone is difficult
• More Structure, evaluation & Reward required
The Future
• Should go for some other means of ICT (like
Virtual networking, in addition to face-face
communication)
• With increase in business and employees a
more developed Reward system is required