En ny international undersøgelse af YouGov kortlægger nyhedsvaner og -forbrug i 8 lande, herunder Danmark, Frankrig, Japan, USA, UK, Italien og Spanien
1. Qualitative research traditionally focuses on understanding consumers' needs, emotions, and motivations for their brand preferences and choices. However, behavioral economics teaches that human behavior is also heavily influenced by automatic and unconscious contextual factors.
2. These unconscious factors, like habits and heuristics, are adapted to without conscious thought and are not easily brought to the interviewee's mind when asked to explain their behavior. Interviews often produce motivations and rationalizations that are incomplete.
3. To get a more complete picture, qualitative research should also seek to understand behaviors in their real contexts by observing choices as they unfold or recreating past contexts vividly. Techniques from other fields like police interviewing can help reconstruct important contextual details
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones have become central to consumers' lives globally and an important opportunity for brands. It provides insights from TNS's Mobile Life study of 48,000 people across 58 markets. Some key findings are that mobile phone ownership is nearly universal, even in developing markets where it may be consumers' only technology. Smartphone adoption is growing rapidly and transforming mobile potential and behavior. As smartphones continue spreading, they will enhance consumers' mobile experiences and change expectations of what mobile devices can do.
En ny international undersøgelse af YouGov kortlægger nyhedsvaner og -forbrug i 8 lande, herunder Danmark, Frankrig, Japan, USA, UK, Italien og Spanien
1. Qualitative research traditionally focuses on understanding consumers' needs, emotions, and motivations for their brand preferences and choices. However, behavioral economics teaches that human behavior is also heavily influenced by automatic and unconscious contextual factors.
2. These unconscious factors, like habits and heuristics, are adapted to without conscious thought and are not easily brought to the interviewee's mind when asked to explain their behavior. Interviews often produce motivations and rationalizations that are incomplete.
3. To get a more complete picture, qualitative research should also seek to understand behaviors in their real contexts by observing choices as they unfold or recreating past contexts vividly. Techniques from other fields like police interviewing can help reconstruct important contextual details
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones have become central to consumers' lives globally and an important opportunity for brands. It provides insights from TNS's Mobile Life study of 48,000 people across 58 markets. Some key findings are that mobile phone ownership is nearly universal, even in developing markets where it may be consumers' only technology. Smartphone adoption is growing rapidly and transforming mobile potential and behavior. As smartphones continue spreading, they will enhance consumers' mobile experiences and change expectations of what mobile devices can do.
En kort guide, der giver overblik over, hvordan en SoMe-strategi udarbejdes trin for trin. Læs om hvordan strategien, taktikken og content-planen udarbejdes, og om benchmarking, ROI, tests og analyse.
The document summarizes an upcoming conference on remote services implementation. The conference will cover strategies for using remote technologies to increase revenue, cut costs, and maximize product lifecycles in a down economy. Speakers from various industries will discuss topics like predictive maintenance methodologies, integrating remote systems and processes, and setting up successful remote service infrastructures. Attendees will learn how to assign value to remote services and evolve their remote service offerings.
LA SUBIDA DEL IVA Y OTRAS MEDIDAS FISCALES MD ASESORES VALLADOLID GESTORES AS...MD Asesores Valladolid
El documento resume los principales recortes con impacto fiscal anunciados por el gobierno español, incluyendo una subida del IVA general al 21% y reducido al 10%, la supresión de la deducción por vivienda habitual a partir de 2013, y recortes de 1 punto en las cotizaciones sociales en 2013 y 2014. También menciona nuevas tasas medioambientales, un aumento en los impuestos al tabaco, y la supresión de bonificaciones a la contratación, excepto para discapacitados y emprendedores.
This document discusses the potential role and impact of climate change on cassava production. It finds that cassava is generally more resilient to increased temperatures and drought than other staple crops like maize and soy. Climate models project that cassava growing conditions will remain suitable or expand in many areas of Africa. However, the document also notes that pests and diseases pose a threat to cassava's potential. It recommends further research on breeding pest-resistant varieties of cassava and improving crop models to better understand cassava's climate change resilience.
The ULI Richmond Technical Assistance Panel (TAP) evaluated development opportunities along Chesterfield Avenue in Ettrick, Virginia to support growth at nearby Virginia State University and revitalize the local community. A panel of five real estate experts analyzed what types of uses and improvements could enhance the relationship between the University and Ettrick. The panel presented its findings and recommendations to over 40 stakeholders from the University and Chesterfield County. The TAP aimed to identify services that could support VSU students while reinvigorating local businesses in Ettrick over the long term.
Este documento analiza el coaching ejecutivo como servicio profesional de desarrollo personal en el contexto organizativo actual. Explica que los cambios en el mundo laboral han llevado a una mayor incertidumbre y flexibilidad, requiriendo profesionales adaptables con competencias genéricas. El coaching puede ayudar a desarrollar estas competencias para que los profesionales se reinventen y sobrevivan en un entorno de trabajo por proyectos. El documento también describe el diseño metodológico cualitativo del estudio piloto sobre coaching que se presenta
Heather Lim is a professional speaker on human performance and behavioral change strategies. She coaches leaders and sales professionals to breakthrough and achieve greater results. Lim has trained and certified in various psychological and coaching methodologies in the USA and Australia. She has experience in executive coaching, corporate training, and platform speaking to over 1,000 audiences. As a bilingual speaker, Lim has co-hosted regular motivational talk shows on Mandarin radio stations. Her popular programs include workshops on mastering the mind, emotions, and quantum leaping sales performance. Lim's clients include major companies in banking, insurance, healthcare, and government.
Este documento presenta una empresa de servicios de pintura y decoración que ofrece diferentes tipos de pintura como pintura plástica satinada, pintura plástica mate y revestimientos laminados. También ofrece papeles y vinilos decorativos. La empresa cuenta con los servicios de un arquitecto, albañil y pintor.
Kunal Mahajan is a Microsoft Corporation executive. Microsoft provides email services for over 95 million customer and partner mailboxes. The document discusses Microsoft's Exchange email services and how they help businesses by increasing productivity, enabling remote work, reducing costs, and maintaining security and compliance. It summarizes features of Exchange Server 2010 like email archiving, inbox management, enhanced voice mail, mobile access, continuous availability, simplified administration, and deployment flexibility.
Magazine mensuel Where Paris n°256, english edition, daté mai 2015 / May 2015, leader sur les touristes premium visitant Paris, The most read monthly magazine by affluent tourists in Paris, Jean-louis Roux-Fouillet
Las festividades más importantes en el Daxtha incluyen la Fiesta de San Isidro Labrador el 15 de mayo de cada año, que es la celebración más significativa en la región.
Trying to get out of the building but don't know where to go, how to get there, or what to do once you are (and when you get back)? This course is for you.
We'll cover the who, what, when, where, why, and how of field research:
Why field research instead of (or in addition to) other methods
Some of the common techniques and how to perform them
Tips and tricks for your fieldwork
How to analyze all that great data when you get back to the office
The best ways to report your findings to best effect change
This course will include a couple of hours of actual field research!
En kort guide, der giver overblik over, hvordan en SoMe-strategi udarbejdes trin for trin. Læs om hvordan strategien, taktikken og content-planen udarbejdes, og om benchmarking, ROI, tests og analyse.
The document summarizes an upcoming conference on remote services implementation. The conference will cover strategies for using remote technologies to increase revenue, cut costs, and maximize product lifecycles in a down economy. Speakers from various industries will discuss topics like predictive maintenance methodologies, integrating remote systems and processes, and setting up successful remote service infrastructures. Attendees will learn how to assign value to remote services and evolve their remote service offerings.
LA SUBIDA DEL IVA Y OTRAS MEDIDAS FISCALES MD ASESORES VALLADOLID GESTORES AS...MD Asesores Valladolid
El documento resume los principales recortes con impacto fiscal anunciados por el gobierno español, incluyendo una subida del IVA general al 21% y reducido al 10%, la supresión de la deducción por vivienda habitual a partir de 2013, y recortes de 1 punto en las cotizaciones sociales en 2013 y 2014. También menciona nuevas tasas medioambientales, un aumento en los impuestos al tabaco, y la supresión de bonificaciones a la contratación, excepto para discapacitados y emprendedores.
This document discusses the potential role and impact of climate change on cassava production. It finds that cassava is generally more resilient to increased temperatures and drought than other staple crops like maize and soy. Climate models project that cassava growing conditions will remain suitable or expand in many areas of Africa. However, the document also notes that pests and diseases pose a threat to cassava's potential. It recommends further research on breeding pest-resistant varieties of cassava and improving crop models to better understand cassava's climate change resilience.
The ULI Richmond Technical Assistance Panel (TAP) evaluated development opportunities along Chesterfield Avenue in Ettrick, Virginia to support growth at nearby Virginia State University and revitalize the local community. A panel of five real estate experts analyzed what types of uses and improvements could enhance the relationship between the University and Ettrick. The panel presented its findings and recommendations to over 40 stakeholders from the University and Chesterfield County. The TAP aimed to identify services that could support VSU students while reinvigorating local businesses in Ettrick over the long term.
Este documento analiza el coaching ejecutivo como servicio profesional de desarrollo personal en el contexto organizativo actual. Explica que los cambios en el mundo laboral han llevado a una mayor incertidumbre y flexibilidad, requiriendo profesionales adaptables con competencias genéricas. El coaching puede ayudar a desarrollar estas competencias para que los profesionales se reinventen y sobrevivan en un entorno de trabajo por proyectos. El documento también describe el diseño metodológico cualitativo del estudio piloto sobre coaching que se presenta
Heather Lim is a professional speaker on human performance and behavioral change strategies. She coaches leaders and sales professionals to breakthrough and achieve greater results. Lim has trained and certified in various psychological and coaching methodologies in the USA and Australia. She has experience in executive coaching, corporate training, and platform speaking to over 1,000 audiences. As a bilingual speaker, Lim has co-hosted regular motivational talk shows on Mandarin radio stations. Her popular programs include workshops on mastering the mind, emotions, and quantum leaping sales performance. Lim's clients include major companies in banking, insurance, healthcare, and government.
Este documento presenta una empresa de servicios de pintura y decoración que ofrece diferentes tipos de pintura como pintura plástica satinada, pintura plástica mate y revestimientos laminados. También ofrece papeles y vinilos decorativos. La empresa cuenta con los servicios de un arquitecto, albañil y pintor.
Kunal Mahajan is a Microsoft Corporation executive. Microsoft provides email services for over 95 million customer and partner mailboxes. The document discusses Microsoft's Exchange email services and how they help businesses by increasing productivity, enabling remote work, reducing costs, and maintaining security and compliance. It summarizes features of Exchange Server 2010 like email archiving, inbox management, enhanced voice mail, mobile access, continuous availability, simplified administration, and deployment flexibility.
Magazine mensuel Where Paris n°256, english edition, daté mai 2015 / May 2015, leader sur les touristes premium visitant Paris, The most read monthly magazine by affluent tourists in Paris, Jean-louis Roux-Fouillet
Las festividades más importantes en el Daxtha incluyen la Fiesta de San Isidro Labrador el 15 de mayo de cada año, que es la celebración más significativa en la región.
Trying to get out of the building but don't know where to go, how to get there, or what to do once you are (and when you get back)? This course is for you.
We'll cover the who, what, when, where, why, and how of field research:
Why field research instead of (or in addition to) other methods
Some of the common techniques and how to perform them
Tips and tricks for your fieldwork
How to analyze all that great data when you get back to the office
The best ways to report your findings to best effect change
This course will include a couple of hours of actual field research!
2. It-anvendelse i befolkningen
Spørgeskemabaseret undersøgelse (telefon, web)
Datagrundlag
Ca. 5.500 besvarelser (16-89 år). Frivillig
EU-harmoniseret
Temaer: Særlige moduler
International benchmarking
2
#SMWstatistik
3. It-anvendelse i befolkningen
National tilskudsfinansiering
Stor årlig udskiftning af spørgsmål (EU + nationalt)
Opregning af resultater
Korrektion for skævhed vha. vægtning med
baggrundsvariable
3
#SMWstatistik
4. Hvordan forholder vores opregnede
tal sig til virkeligheden?
Ifølge tal fra ‘It-anvendelse i befolkningen’ har 4.156.706 danskere
mellem 16 og 89 år NemID
Tallene fra NemID statistik, lavet af NemID viser, at 4.253.780
danskere mellem 15 og 89 år har NemID
4
#SMWstatistik
Respondenter fordelt på
regioner
Nordjylland Midtjylland Syddanmark Hovedstaden Sjælland
11 pct.
23 pct.
23 pct.
29 pct.
14 pct.
Den faktiske fordeling på
regioner
Nordjylland Midtjylland Syddanmark Hovedstaden Sjælland
11 pct.
15 pct.
23 pct.
31 pct.
21 pct.
5. Langt over halvdelen er sociale
Sociale medier i 2014
5
64
93
86
70
63
47
32
18
69
96
92
78
67
56
36
19
0
10
20
30
40
50
60
70
80
90
100
I alt 16-24 år 25-34 år 35-44 år 45-54 år 55-64 år 65-74 år 75-89 år
Mænd KvinderPct. af internetbrugere 16-89 år
#SMWstatistik
6. Mænd vs Kvinder
6
22
36
20
93
14
28 28
97
0
10
20
30
40
50
60
70
80
90
100
Twitter Andre tjenester Instagram Facebook
Mænd KvinderPct. af brugere af sociale medier 16-89 år
#SMWstatistik
7. Hvem er mest på?
Karakteristika af brugerne
2,8 mio. danskere er tilknyttet en eller flere sociale
netværkstjenester
De 16-24-årige er mest flittige til at bruge
tjenesterne. 94 pct. af brugerne i den aldersgruppe
er på en eller flere sociale netværkstjenester
Lille overvægt af brugere i Region Hovedstaden
Facebook er den mest populære netværkstjeneste
blandt brugerne
7
#SMWstatistik
8. Facebook er stadig populært
Udvikling i Facebook brugere 2010-2014
8
55
88
78
60
42
31
18
11
63
93
87
69
60
47
30
15
0
10
20
30
40
50
60
70
80
90
100
I alt 16-24 år 25-34 år 35-44 år 45-54 år 55-64 år 65-74 år 75-89 år
2010 2014Pct. af internetbrugere 16-89 år
#SMWstatistik
9. Mere sociale end EU-gennemsnittet
Tilknytning til sociale netværks-tjenester over tid
9
53
57 58
62
67
69
0
10
20
30
40
50
60
70
80
2011 2013 2014
EU-28 DanmarkPct. af internetbrugere 16-74 år
#SMWstatistik
10. Vi går forrest i EU …
Tilknytning til sociale medier i EU
10
36 36 37
39 40 40 40 41 42 42
44
46 47 47
50 50 50 51 51 52 53 53
56
59 60 60 61
65 66
0
10
20
30
40
50
60
70
Pct. af befolkningen 16-74 år
#SMWstatistik
11. … men Norge og Island slår os
Tilknytning til sociale medier i Skandinavien
11
56
65 66
71
83
0
10
20
30
40
50
60
70
80
90
Finland Sverige Danmark Norge Island
Pct. af befolkningen 16-74 år
#SMWstatistik
12. De ældre danskere er aktive
Tilknytning til sociale medier fordelt på alder
12
69
94
89
74
65
52
34
58
88
77
59
44
33
23
0
10
20
30
40
50
60
70
80
90
100
I alt 16-24 år 25-34 år 35-44 år 45-54 år 55-64 år 65-74 år
Danmark EU-28Pct. af internetbrugere 16-74 år
#SMWstatistik
13. Flest mænd på LinkedIn
Tilknytning til karriereorienterede netværk fordelt på alder og køn, 2013
13
20
17
31
32
22
14
3
2
25
15
0
5
10
15
20
25
30
35
I alt 16-24 år 25-34 år 35-44 år 45-54 år 55-64 år 65-74 år 75-89 år Mænd Kvinder
Pct. af internetbrugere 16-89 år
#SMWstatistik
14. Hver anden virksomhed er social
Virksomheders tilknytning til sociale medier
14
40
36
14
8
5
49
46
15
9
6
0
5
10
15
20
25
30
35
40
45
50
Brug af sociale
medier i alt
Sociale
netværk
Tjenester til deling
af multimedia
Egen blog/
mikroblog
Wiki-sider
2013 2014Pct.
#SMWstatistik
15. Flest laver markedsføring og PR
Virksomhedernes formål med brug af sociale medier
15
74
45
37
32
29
18
81
50
35
29 27
17
0
10
20
30
40
50
60
70
80
90
Markedsføring
eller PR
Rekruttering Behandling
af kunde-
reaktioner
Intern
vidensdeling
Samarbejde
med forretnings-
forbindelser
Indragelse
af kunder i
produktudvikling
2013 2014Pct. af virksomheder, der bruger sociale medier
#SMWstatistik
16. Et eller flere sociale medier?
Virksomheder, der bruger en eller flere typer sociale medier
16
0
10
20
30
40
50
60
70
80
90
I alt Industri Bygge
og
anlæg
Handel
og
trans-
port mv.
Info
og
komm.
Erhvervs-
service
mv.
10-19 20-49 50-99 100+
Et social medie To sociale medier tre sociale medier Fire sociale medierPct.
#SMWstatistik
17. Tak for opmærksomheden
Mere information
www.dst.dk/it
www.ec.europa.eu/eurostat
Kontakt
Justyna Wijas-Jensen: jwj@dst.dk 39 17 36 76
Thomas Lauterbach: tce@dst.dk 39 17 30 56
Michael E. Nielsen: men@dst.dk 39 17 31 43
Følg Danmarks Statistik på Twitter @DSTdk
17
#SMWstatistik