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Vodafone is a global mobile communications company with over 191 million customers across 64 countries. It has been a leader in developing open standards for mobile technologies like GSM and 3G. Vodafone is working with the W3C to develop new open standards for rich media user interfaces on mobile platforms through its work on the Mobile Web Best Practices and Device Descriptions working groups. Vodafone hosted the Mobile 2.0 event in 2006 to discuss the transition of mobile applications to an internet model leveraging open standards, where mobile web and connected applications provide user choice. Vodafone envisions the future where rich media experiences on the mobile web become as common as the fixed web through technologies like SVG, W















