Sms cluj 2010, social media din perspectiva bancii oamenilor intreprinzatori,...RevistaBiz
The document discusses various media and social media strategies used by Banca Transilvania, a Romanian bank. It outlines owned media channels like their website and apps. It also discusses paid media like display ads and search ads. Earned media strategies mentioned include building followers on Facebook, Twitter, and YouTube. Two case studies are briefly mentioned, including a social media campaign called "Clujul are Suflet" (Cluj has a Soul).
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Sms cluj 2010, social media din perspectiva bancii oamenilor intreprinzatori,...RevistaBiz
The document discusses various media and social media strategies used by Banca Transilvania, a Romanian bank. It outlines owned media channels like their website and apps. It also discusses paid media like display ads and search ads. Earned media strategies mentioned include building followers on Facebook, Twitter, and YouTube. Two case studies are briefly mentioned, including a social media campaign called "Clujul are Suflet" (Cluj has a Soul).
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
2. Sumar
In loc de introducere
Ce ne-a inspirat
Azi - Comertul de proximitate vs. comertul modern
Concept MIC.RO
Ce dorim sa inspiram
MIC.RO in cifre
3. In loc de introducere
http://www.youtube.com/watch?v=Y3x5KG4gInY
Min 2.35 – 4.07
4. 4
“Bucurestiul era un oras cu iz
occidental, dar si oriental, era
o imbinare intre est si vest”
“Viata era tumultoasa, piete
bogate, restaurante, hanuri tipice
romanesti, teatre...”
“…in jur de ora pranzului, multi – mai ales domni – se
inghesuiau la bacania a lui Dragomir Niculescu, unde
puteau servi pe loc vestitele pateuri cu ciuperci si berea
Loewenbrau”
Ce ne-a inspirat – Romania Interbelica
5. comertul de proximitate comertul modern
Circa 50% din cumparaturile romanilor se fac la
buticurile de cartier
Forma de comert dezvoltata in ultimii 10 ani
Dezavantaje:
Sortimentatie saracacioasa
Calitate indoielnica a produselor
Preturi mari
Avantaje:
Aproape de casa
Rutina
Cumparaturi pe caiet
Dezavantaje:
Distanta fata de casa
Timp de cumparare ridicat
Impersonal
Avantaje:
Sortimentatie variata
Atmosfera placuta si curata
Preturi competitive
6. Concept MIC.RO
MIC.RO este bacania moderna, abordand:
dimensiunea traditionala
- relatie apropiata a bacanului cu clientii
- magazin de proximitate
- raspunde unor nevoi urgente
dimensiunea moderna
- calitatea serviciilor si
- varietatea produselor
- identitate vizuala
7. Concept MIC.RO
MIC.RO este alternativa zilnica la cumparaturile
efectuate la finalul saptamanii si ofera:
Economie de timp
Posibilitatea de a cumpara exact cat ai nevoie
Calitate ridicata a produselor si serviciilor
Aparteneta la comunitatea de pe strada ta
8. MIC.RO mobil
reinvierea traditiei de comert
ambulant sub o forma moderna
amplasat in drumul spre casa, in
parcuri sau la diferite evenimente
importante
gama optima de produse pentru
consum individual, stradal sau la locul
de munca
9. 9
Lansare Mic.ro mobil
Piata Revolutiei – Nov’10
Ce dorim sa inspiram:
Mic.ro mobil “bacania umblatoare”
insufleteste orasul – animatie, caldura, prospetime, muzica, dans etc.
10. MIC.RO in cifre
23 Aprilie 2010 - PRIMELE 10 MAGAZINE MIC.RO
21 Octombrie 2010 - PRIMELE 8 MIC.RO MOBILE
12 Noiembrie 2010 - PRIMUL MIC.RO IN PLOIESTI
AZI
- 145 MIC.RO FIXE
- 12 MIC.RO MOBILE