Dan Gillmor on Audience and Engagement | Medientage München

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"Engagement is a key part of audience development". Dan Gillmor erzählte im New Publishing-Track auf den Medientagen München zu Audience Development bei Publishern.

Presentations & Public Speaking

Dan Gillmor
Cronkite School, Arizona State University
Engagement <=> Development

Consumers => Creators => Collaborators

A Beautiful WWW

Engagement is a key part
of development.

Adobe Digital Insights latest reveals trends based on one of the largest data sets, ever: 1.1 trillion visits to 1,100 websites from January 2013 until June 2016. The report reveals that internet growth has reached saturation, and companies must now compete to attract valuable traffic. The report reveals what advertising channels growing and shrinking websites have invested in, the average amount of traffic driven by advertising channels by country, and consumer sentiment around advertising in the UK, France, Germany and Untied States.

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