2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Dala sa presyur sa pamilya
1. Dala sa Presyur sa Pamilya
CW130 final paper
Genalin Setarios
2013
University of the Philippines
2. Dala sa Presyur sa Pamilya
by Genalin Setarios
Characters:
Ana Maria Santos – 4th year college sa USEP Mintal, anak nila Maria ug Juan
Mrs. Maria Santos – inahan ni Ana, usa ka housewife
Mr. Juan Santos – amahan ni Ana, usa ka tricycle driver sa palengke sa Mintal
Scene 1: 5:00pm, Dismissal time na. Nagalakaw si Ana sa dalan sa Mintal, pauli sa ilang balay
sa may Mintal palengke. Naa siya’y dala nga mga pregnancy test.
Ana: Tama kaha ni? (i-check ug taman ang box) Tulo na man kabuok ang akong gisulayan, mao
ra man jud ang resulta. Mao na jud siguro ni. Unsaon man nako ni ui? Unsaon man nako pag-
ingon ila mama ug papa? Unsa na lang ingnon sa akong pamilya? Mamahimo pa ba kong
cumlaude ani? Pero, makita kaya ni nila? Pwede ra man siguro nako ni itago. Pero… Pero siyam
ka buwan nako itago? Pwede ra kaha? Imposible dili mapansin ni mama, sensitive ra ba kaayo
to. Labi na si papa nga murag detective maghuna-huna. Gamay nga lihok lang nako magduda na
dayon. (duklon iyang ulo) Pastilandolor Ana! Nganu bitaw ni-enter. Mao na! Sa sunod lage,
paghuna-huna sa bago ka mutesting ug bag-ong butang. Wala man gud ka naghuna-huna
samtang ginabuhat nimo to. Unsaon man, lami man pud gud. (muundang ug lakaw, muagik-ik
unya mulingkod sa kilid) Katung gihalukan ko niya, sa akong aping, sa akong lips…Unya katung
naghinay-hinay siya ug halok sa akong lawas gikan sa akong liog, padulong sa akong dughan ug
akong atngal, hangtod sa niabot siya sa tunga sa akong legs, sa akong “my precious”. Aminon
nako, sakit gamay tung una niya gisulod iyang ari sa ako. Pero kadugayan, katung gibalik-balik
na niya ug gawas-sulod, katung giduot na jud niya ug taman-taman… Basta lage! Heaven on
3. earth akong peg ato. Pirti lageng lamia! Mas lami pa sa Hersheys chocolate ang katam-is! Mas
lami pa sa panit sa lechon ang katagungkong. Mas lami pa gane anang pamati sa imong tutunlan
inig maka-inom ka ug ice cold Coca-cola. Grabe lage! Lahi ra jud! (mutindog unya magpadayon
ug lakaw) Pero mao na lage ni run ang resulta. Pagkahuman nako ug pahayahay. Kani pud akong
pagsulay karun. Amaw pud tung tawhana. Abi ko bag naa siyay dalang condom. Sa dihang
nalimtan daw niya. Unya lisod man pud kaayo ug undangon namo, kay lami na man kaayo. Mao
to, huna-huna pud nako ato, dili man pud siguro dayon magkaresulta kung kausa lang buhaton.
Kagi man pud iyang sperm cells. Abtik man diay kaayo. Unsaon na man nako ni ui? (muundang,
unya muhangad) Balay na man diay ni namo. Hapit ko milampas da! Haist! Bahala na ni ui.
Come what may na lang akong peg ani. (musulod na siya sa ilang balay)
Scene 2: 6:00pm, Panihapon na. Naga-andam ug panihapon si Mrs. Santos sa kusina. Samtang
nakalingkod sa sofa ug nagatan-aw ug news si Mr. Santos sa sala. Unya musulod si Ana sa
purtahan.
Mr. Santos: (mu-react sa usa ka news sa tv) Susmaryosep ning mga teenagers karun. Dali na
lang kaayo sa ila magsex. Mao nang taas na kaayo ang rate sa teenage pregnancy karon.
Ana: (muamin sa iyang papa) Maayong gabie Pa.
Mr. Santos: Maayong gabie sad nak. Naabtan man lage ka ug gabie? Diba alas singko ra man
inyong dismissal?
Ana: Ahm… Nagmeeting pa man gud mi sa among org Pa. Unya pagkahuman, niuli na dayon
ko. (muadto sa iyang mama)
Mr. Santos: Ah mao ba? Maayo na.
4. Ana: (muamin sa iyang mama) Maayong gabie Ma.
Mrs. Santos: Maayong gabie sad pangga. Kumusta man nak?
Ana: Ok lang man Ma. Nagabin-an lang ko kay nagmeeting pa mi sa org.
Mrs. Santos: Ah, sige pag-ilis na didto ug pambalay nak, arun makakaon na ta ug panihapon.
Ana: Ok Ma, kadali lang sa. (mulakaw ug mag-ilis sa iyang kwarto)
Mrs. Santos: (ibutang ang mga pagkaon sa lamisa, inig kahuman, musampit) Ali na Pang,
mangaon na ta.
Mr. Santos: (patyun ang tv ug muadto sa lamisa) Asa na man si Ana?
Mrs. Santos: Tua, nag-ilis pa. (hukaran ug sud-an iyang bana) O, naa na diay si Ana. (muduol si
Ana sa lamisa) Ali na nak, samtang init pa ang pagkaon.
Ana: Mmmmm… Murag lami jud na imong giluto Ma ba.
Mr. Santos: Ahw syempre! Mama na gud nimo na! Mao ganing lab jud kaayo nako na imong
Mama.
Mrs. Santos: (hapakon ang kamot sa iyang bana) Tse! Sipsip! (hukaran ug sud-an si Ana) Sige
lang nak, tudluan taka unsaon pagluto ug lami na mga putahe. Aron inig mag-asawa ug
magkaanak pud ka, naa pud silay lami nga kaunon.
Mr. Santos: Atung panahon namo sa una, kailangan pa namo pakaslan ang usa ka da’ga bago
magunitan iyang kamot. Pero karun, dali na lang kaayo sa ila ang sex-sex. Ayaw jud ug sundog
ana nila Ana ha? Di ko gusto maingun-ana ang akong anak nga babae. Ug dili jud ka
macumlaude ana.
Ana: (mukatawa) Over pud na Pa ui! Lahi na man gud ang panahon karon. Kumbaga mas naa
nay freedom mu-express sa ilang gibati ang mga kabataan.
Mrs. Santos: Pero dili pasabot nga easy-easy na lang sila magpaburot ug tiyan.
5. Ana: Nuon pud Ma, Pa. Naa moy punto. Kung ako lang, dili jud ko musundog ana nila ui.
Kahago ra da. Muhuman sa ko ug skwela.
Mr. Santos: Tama jud na nak. Ana jud. Saka na ng uyab-uyab dira. Daghan pa ma’g laki sa
kalibutan. Mura na sila ug bitin nga naghulat ra ug piso nila nga kan-on. Sa karon,
pagconcentrate sa ug skwela, aron sure ball ang pagkacumlaude nimo.
Ana: Pero Pa, Ma. (mulingi gikan sa iyang Papa padulong sa iyang Mama) Inkaso ba… inkaso
lang ha. Tingali lang mahitabo pud na sa ako. Kanang mabuntisan pud gani?
Mrs. Santos: (gunitan iyang dughan) Susmaryosep Ana Maria Santos!!! Ayaw jud pagingon-
ana nak. Atakihun ko ana sa imong kalaki.
Mr. Santos: (gunitan ang abaga sa iyang asawa) Relax lang ka dira Mang. Kaila man ta sa
atong anak. Kabalo ta nga dili na niya himuon. Aiming for cumlaude baya atong anak. (mutan-
aw kay Ana) Ngano nakaingon man ka ana nak? Unsa’y buot pasabot nimo?
Ana: Ay, tingali lang gud Pa. Nangutana lang ko. Kay inkaso lang ba, wala ta kabalo sa dagan sa
panahon, mahitabo na sa ako. Dawaton pa kaya ko ninyo?
Mrs. Santos: Ahw, inkaso lang mahitabo na, dawaton gihapon ka namo nak ui. Anak gud ka
namo. Kung mahitabo man na, wala miy laing mabuhat pa.
Mr. Santos: Pero dili na pasabot nga gihatagan ka namo ug katungod nga buhaton na. Kung
pwede lang jud, paghuman sa ug skwela. Kabalo na man ka ana di’ba? Maong nagsalig jud mi
nimo nak.
Mrs. Santos: Ngano diay nak? Basi naa ka gusto ingnon sa amo.
Ana: Wala Ma ui. Gihatagan lang tamo ug example. Inkaso lang ba. Mao ra to.
6. Mr. Santos: Mao to among tubag nak. Masuko siguro mi. Madisappoint. Pero wala man miy
mahimo. Kumbaga blood is thicker than water. Miski unsa mahitabo. Anak gihapon ka namo.
Dawatun ka namo, miski unsa man mahitabo.
Ana: Ahhh… Tats man sad ta. Salamat Pa, Ma. (mutindog ug manghipos sa lamisa) Ako na lang
ani Ma. Pahulay na lang mo ni Papa, basi gikapoy na mo.
Mrs. Santos: Sige, salamat nak ha. Kabuotan jud ani atung anak Pa noh?
Mr. Santos: Lage Mang. Pasalamat jud ta sa Ginoo kay buotan atong anak, unya bright pa jud!
Mrs. Santos: Sige nak. Good night. (mukiss sa aping ni Ana)
Mr. Santos: Good night nak. (mukiss sa pikas aping ni Ana) Himo na dayon ug assignment
paghuman nimo dira. Unya tulog na dayon ha?
Ana: Sige Ma, Pa. Good night sa inyo.
Scene 3: 6:30pm. Padulong si Mr. and Mrs. Santos sa ilang kwarto. Magring ang cellphone ni
Ana nga naa sa iyang kwarto. Ug adtuhon nilang duha. Magtindog si Mr. Santos sa may
purtahan. Musulod si Mrs. Santos sa kwarto ni Ana, ug mangita sa cellphone nga nagring.
Mr. Santos: Naa siguro sa iyang bag Ma. (itudlo ang bag ni Ana nga naa sa lamisa)
Mrs. Santos: Basi pud. (Ipanggawas ang mga butang sa bag samtang nangita sa cellphone ug
makita ang mga pregnancy tests nga puro positive)
Mr. Santos: Naunsa ka Ma? (musulod si Mr. Santos, padulong sa gitindugan ni Mrs. Santos)
Nganong mura man kag nakakita ug wakwak? (sabay tanaw sa nakita ni Mrs. Santos)
Musulod si Ana sa iyang kwarto. Makita iyang Mama nga naghilak ug iyang Papa nga murag
nanggahi.
7. Ana: Naunsa mo Ma? Pa? (muduol ug makita ang mga pregnancy tests nga nakagawas na gikan
sa iyang bag)
Mr. Santos: Imo ba ni nak? Tubaga ko, IMO BA NI?!?
Ana: (muluhod nga naghilak) Pasaylua ko Ma, Pa. Wala nako gituyo.
Mr. Santos: Wala gituyo?!? Ikaw ray nag-ingon ug freedom-freedom dira. Gipili nimo ni. Naa
kay freedom, maong gipili nimo ni.
Ana: Sorry na Pa. Sorry na.
Mr. Santos: Abi ko bag gusto nimo mahimong cumlaude? Ngano gibuhat man nimo ni?
Ana: Sukad sa una Pa, wala jud ko nangandoy nga macumlaude ko. Pero kay gusto nako mo
malipay ni Mama, gihimo jud nako akong tanang makaya aron macumlaude ko. Imoha ra man
tung pangandoy Pa. Dili to ako. Ug sorry nga dili na nako to mahimo karun.
Mr. Santos: Kanus-a pa ka naingon ana bataa ka?
Mrs. Santos: Tama na! Undangi na ninyo na! Tama si Ana, Pa. Kita ray nagtulak sa iya aron
mahimong cumlaude. Maong na pressure na pud siguro siya sa atong ginabuhat. Pero Ana, kani
imong gibuhat. Kabalo na man ka unsa among masulti ani diba? Pero sama sa among gi-ingon
ganiha, wala na miy mahimo kay anak ka namo ug nahitabo na ang tanan.
Gaksun ni Ana iyang Mama. Mubuhi silang duha ug mutan-aw kay Mr. Santos, nga nagpagahi-
gahi pa. Mungisi dala tango si Mr. Santos kay Ana, ug maggaksanay ang tulo ka myembro sa
pamilya Santos.
THE END
