This document introduces Dailylook Elite, a personalized styling service for metropolitan women. It aims to solve the problem of too much noise in fashion retail by curating personalized monthly boxes of 7-12 fashion items for subscribers. The target subscriber is a professional woman age 25-40 earning $100k+ who wants stylish, convenient options. Dailylook Elite uses machine learning to personalize item selections for each subscriber based on their profile and preferences. It also provides an ecommerce platform and mobile apps to discover new brands and styles.

1. DAILYLOOK ELITE
WELCOME TO

2. There’s TOO MUCH NOISE IN RETAIL FASHION
TOO MANY NEW BRANDS AND PRODUCTS TO KEEP UP WITH
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3. We ARE BUILDING THE FUTURE OF
RETAIL FASHION EXPERIENCE
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4. For METROPOLITAN WOMEN WHO VALUE
TIME & CONVENIENCE
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• ASPIRING PROFESSIONAL
• 25-40 YRS OLD
• $100K+ INCOME
• DESIRE TO BE STYLISH
• FAVORITE BRANDS INCLUDE: ZARA,
EQUIPMENT, JOE’S JEANS,
BLOOMINGDALES

5. 3 MILLION WOMEN STRONG
WHO SPEND 15B ANNUALLY ON FASHION
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6. Each ELITE BOX IS PERSONALIZED
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1 2 3
CREATE YOUR
PROFILE
YOUR PERSONAL
STYLIST SELECTS
ITEMS BASED ON
YOUR
PREFERENCES
GET 7-12 ITEMS
SENT TO YOUR
DOOR EVERY
MONTH

7. Discover EMERGING DESIGNERS AND PRIVATE
LABEL CURATED FOR HER
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LIKE THE BEST OF BLOOMINGDALES TO SHOP AT HOME

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Our COMPLIMENTARY ECOMMERCE PLATFORM
INSPIRES HER
LOOKS-BASED WEBSITE & APPS EXPERIENCE INCREASES ENGAGEMENT &
SPEND, CAPTURES USER DATA, AND IMPROVES INVENTORY ROI.

9. Our TECHNOLOGY USES MACHINE
LEARNING TO PERSONALIZE SELECTION
ENABLING STYLISTS TO EFFICIENTLY BUILD HER CLOSET,
INCREASING ITEMS KEPT & AOV AND REDUCING CHURN
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10. DAILYLOOK ELITE TRUNKCLUBSTITCHFIX
CUSTOMER
PRODUCT
USER EXPERIENCE
BUSINESS MODEL
25 - 40 YRS OLD
METROPOLITAN
PROFESSIONAL
25 - 40 YRS OLD
MIDDLE AMERICA
SUBURBAN MOM
40 + YRS OLD
NICHE AFFLUENT CLIENT
PROFESSIONAL
MASS FASHION
CONSERVATIVE
$60-$80
EMERGING DESIGNERS AND
CONTEMPORARY BRANDS
$75-$250
PREMIUM ESTABLISHED
BRANDS
$150+
MOSTLY ALGORITHM BASED
MINIMAL STYLIST INFLUENCE
TEMPLATIZED
COMMUNICATION
REAL STYLIST BASED
SUPPORTED BY MACHINE LEARNING
PERSONALIZED COMMUNICATION
Different CUSTOMER & EXPERIENCE
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HIGH TOUCH PERSONAL STYLIST
LITTLE DATA SCIENCE
PERSONALIZED COMMUNICATION

11. REVENUE GROWTH
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Elite Subscription Revenue

12. Why OUR TEAM WINS
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Brian Ree,
co-founder & CEO
• Product
Eric Marston,
co-founder & CTO
• Technology
Shefali Khanna,
co-founder & CMO
• Merchandising / Branding
BALANCED EXEC TEAM
BOARD OF DIRECTORS
Yves Sisteron, Board Member
• Managing Partner / Founder of Upfront Ventures
Greg Bentinelli, Board Observer
• Partner at Upfront Ventures

13. INDEX
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