The document proposes a new business model called OneCare that aims to change people's cleaning product purchasing behavior. The model focuses on home delivery of small quantities of cleaning products in a trustworthy and community-building way. This addresses issues like products being heavy to carry from distant supermarkets, taking up space at home, and providing daily activity for elderly customers. The goal is to become the market dominator in cleaning products by leveraging OneCare's strengths and first-mover advantage.

2. forces 5 Analysis & Goal Setting Producer Buyer Retailer Customer Competitor Distributor Supplier Entry Barrier Substitute Products T T T P

3. “ Goal of The Concept ” ocusing on creating a NEW BUSINESS MODEL aiming at CHANGING PEOPLE’S BEHAVIOR for cleaning F products base on OneCare’s STRENGTHS plus FIRST-MOVER ADVANTAGE to become a MARKET DOMINATOR in the field of cleaning products .

4. Opportunity Problems happening now Future scenario (crowded, busy) What people want (physical, psychological, social) Concept Analyzing Process

7. Focus of The Concept Interaction & Sharing Relax about market shopping Community building Little Quantity Easy to carry Try & Trust Everyday activity for elderly people Easy to reach Not to carry Feeling Special

8. Home Delivery Examples

9. Visual Merchandising Clean Soft Trust Experience Flexible See Smell Trust Flexible Trigger of changing the behavior

10. The Old Way The New Way First Time The New Way Second Time System Map and Scenario

11. Let’s see the short film!!!

12. • Strong image of the brand. • A new shopping behavior forms. • A new community forms. • Direct contact and interaction with customers, know customers more. • Combining producer’s advantages to speed up the reaction to customers’ needs. Benefit Estimation