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Multi-channel 
communication 
Architecture and use case example
Motivation
Motivation 
Challenges on multi-channel 
communication 
● Scalability 
○ The overwhelming amount of available 
communication channels cannot be easily managed 
by content publishers 
● Costs 
○ Social Media experts needed to handle 
communication channels 
○ Not feasible for SMEs 
● Domain personalization 
○ Adaptation, alignment and definition of the content 
for several channels 
○ Generic and automatic solutions can be 
personalized to any domain
dacodi 
data and content dissemination 
● Dissemination to social media channels 
● Federated social media stream and central 
feedback collection 
● Statistics and analytics 
● Engagement features, i.e. replying to 
comments, etc.
The Weaver 
Semantics & Rule Execution 
● Rule-based dissemination to social media 
channels (using dacodi) 
● Supports schema.org annotated content 
● Uses fetched content and feedback from 
dacodi as a knowledge base
Architecture
Architecture 
● dacodi takes care of channel management 
● The Weaver takes care of semantics and 
rule execution
Event announcement 
A simple use-case 
● Dissemination of event announcements 
● Dimensions of the problem 
○ Where? 
■ Website 
■ Facebook, twitter, and other social media 
■ Mailing lists 
■ … 
○ When? 
■ Repeated announcements in time 
■ Interrelation between time and channel
Event announcement 
A simple use-case 
“Automatic announcement of events” 
Data source: yelp.com 
Prerequisite: All events are semantically 
annotated according to schema.org/Event
Event announcement 
A simple use-case
Event announcement 
Initial setup 
1. Set up dacodi 
a. Connect your social media accounts 
b. Define sources of schema.org data 
2. Set up The Weaver 
a. Define publication rules
Event announcement 
Set up dacodi
Event announcement 
Set up dacodi
Event announcement 
Set up dacodi
Event announcement 
Set up dacodi
Event announcement 
Set up dacodi
Event announcement 
Set up dacodi
Event announcement 
Set up The Weaver
Event announcement 
Suggested publications in dacodi
Event announcement 
Suggested publications in dacodi
Published event
Published event 
Approved and published on Facebook wall
Published event 
Approved and published on Facebook wall
Feedback 
Someone commented on your post!
Feedback 
Feedback is visualized and analyzed in dacodi
Feedback 
Feedback is visualized and analyzed in dacodi 
Detail
Feedback 
Feedback is visualized and analyzed in dacodi
Statistics 
Publications over time and by channels

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