Data mining involves analyzing large amounts of raw data to discover useful patterns and trends. It allows companies to learn more about customers from data collected during interactions and transactions. However, data mining also raises privacy concerns as companies are able to glean extensive information about individuals from data, including locations and thoughts. Users are encouraged to be aware of how their data is collected and used.

1. Data Mining
A Photo Story
Kaela Kennedy
Alexis Cavaretta
LIS 611

2. LET’S START AT THE
BEGINNING
THE BEGINNING OF
THE CONSTITUTION

3. DATA MINING: TURNING
RAW DATA INTO USEFUL INFORMATION

4. AMAZING

5. VERY COOL

6. :(

7. You can trust
us with your
data.Eric Schmidt, July 2010

8. We know where you are.
We know where you’ve been.
We can more or less know
what you’re thinking about.
- Eric Schmidt, October 2010

9. You already have zero privacy anyway.
Get over it.
- Scott McNealy, CEO of Sun Microsystems
January 1999

11. WE MADE A MOVIE
BUT FORGOT POPCORN (SORRY)

12. USER PRIVACY
HOW DOES IT WORK

15. THE END