SlideShare a Scribd company logo
October 2014
About ‘Laidback Life’ Company 
Our Mission 
To be an innovative company by creating products that will make people’s 
lives easier. 
Our Vision 
Laidback Life is a company with the main purpose of designing and 
bringing to life, commodities that will make everyday products more user 
friendly, easier to handle and at the same time more enjoyable. 
Our Values 
The foundation of this company is trust, honesty, integrity, and respect for 
associates, customers, and business partners. These values should never 
be violated. 
Our Motto 
Life Made Easy.
The first product that ‘Laidback Life’ company has to show is: 
A product that is meant to detangle earphones in a fun & easy way
Earphones be like: 
Lets not get tangled today 
said no earphone EVER!!!
How many times do you find yourself struggling with your earphones?
Main characteristics of D-Tangle 
User friendly 
Lightweight (0.016 kg) 
 Portable 
Functional 
Removable clip feature 
Comes in 5 different colours 
Attractive 
Price attractive for both consumers & business associates/ distributors/ 
retailers
Main characteristics of D-Tangle 
D-Tangle can accommodate most brands of earphones (see next page for 
some testing with most commonly used brands). 
D-Tangle’s spring uses a proprietary, novel mechanism which has been 
designed specially for D-Tangle. 
Spiral Spring total Length: 45’’ 
Width: 4.2 to 4.25mm 
Thickness: 0.15mm (Gauge-38 SWG) 
Material: Spring Steel
Compatibility with branded earphones 
Cable Brand Working Length 
(mm) 
Total Length 
(mm) 
Cable 
Diameter/Size 
(mm) 
Remarks 
Iphone 980 1100 1,75 Wound till mic 
Nokia (Lumia) 1200 1460 1,75 Wound till mic 
Sony (Xperia) 960 Up to 1100 2,25 Wound till mic 
Samsung 1020 1220 1,75 Wound till mic 
Philips SHE2000 1000 1000 1.5x3.0 Fully wound 
Sennheiser 
MX270 
1200 1240 1.5x3.0 Fully wound
Black D-Tangle
White D-Tangle
Blue D-Tangle
Red D-Tangle
Yellow D-Tangle
D-Tangle also comes with a 
removable clip feature
Dimensions of D-Tangle (in mm.)
How to use D-Tangle 
Inside every packaging there is a ‘How to use’ 
manual. 
Front page is a user guide and back page is for 
troubleshooting.
How to use D-Tangle 
front page
How to use D-Tangle 
back page
Advantages of D-Tangle 
 It is compatible with all major brands of earphones. This is a really important feature 
as consumers can use their existing set of earphones. 
 Assuming a 2.25mm diameter of cable, it can accommodate up to 1200 mm in length. 
This is a safe estimate as different brands of earphones vary in sizes i.e D-Tangle can 
accommodate whole Nokia Lumia’s cable which is 1460 mm long. 
User friendly as shown in previous slide. There is also a ‘How to use’ manual inside 
each product’s packaging. 
No fear of wire deterioration regardless of how many times consumers roll in and out 
their earphones. The spring inside the product is unique and is purpose-build for D-Tangle. 
 Comes in five different colours so consumers can chose according to their taste. 
 Comes with an additional feature of a removable clip. So user has the choice to clip D-Tangle 
on their T-Shirts, belts etc. wherever it suits them. 
 Affordable
Benefits of D-Tangle 
for business associates, distributors & retailers 
 Unique, no competition in the market. There were some similar products in 
the past but they were not as functional as this one and the most important 
part, they came with attached earphones. 
 Its exterior design is really marketable as there hasn't been any similar 
design in the market. It is also small and attractive. 
 Cost effective as profit margin is really attractive. 
 Price attractive for consumer thus easy for retailer to sell. 
 Easy for retailer to place in store as packaging comes with a hook. 
Packaging also comes with a graph sticker of earphones on the front so that 
user can immediately understand what this product is about when s/he sees it 
on the shelves of retail stores.
D-Tangle with packaging
D-Tangle with sticker on 
front of packaging
Contact Details 
E-Mail: info@laidbacklife.org 
Website: www.d-tangled.com 
Tel: +357 22 447328 
Mob: +357 99 564140 
Fax: +357 22 447328
THE END

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D tangle presentation

  • 2. About ‘Laidback Life’ Company Our Mission To be an innovative company by creating products that will make people’s lives easier. Our Vision Laidback Life is a company with the main purpose of designing and bringing to life, commodities that will make everyday products more user friendly, easier to handle and at the same time more enjoyable. Our Values The foundation of this company is trust, honesty, integrity, and respect for associates, customers, and business partners. These values should never be violated. Our Motto Life Made Easy.
  • 3. The first product that ‘Laidback Life’ company has to show is: A product that is meant to detangle earphones in a fun & easy way
  • 4. Earphones be like: Lets not get tangled today said no earphone EVER!!!
  • 5. How many times do you find yourself struggling with your earphones?
  • 6. Main characteristics of D-Tangle User friendly Lightweight (0.016 kg)  Portable Functional Removable clip feature Comes in 5 different colours Attractive Price attractive for both consumers & business associates/ distributors/ retailers
  • 7. Main characteristics of D-Tangle D-Tangle can accommodate most brands of earphones (see next page for some testing with most commonly used brands). D-Tangle’s spring uses a proprietary, novel mechanism which has been designed specially for D-Tangle. Spiral Spring total Length: 45’’ Width: 4.2 to 4.25mm Thickness: 0.15mm (Gauge-38 SWG) Material: Spring Steel
  • 8. Compatibility with branded earphones Cable Brand Working Length (mm) Total Length (mm) Cable Diameter/Size (mm) Remarks Iphone 980 1100 1,75 Wound till mic Nokia (Lumia) 1200 1460 1,75 Wound till mic Sony (Xperia) 960 Up to 1100 2,25 Wound till mic Samsung 1020 1220 1,75 Wound till mic Philips SHE2000 1000 1000 1.5x3.0 Fully wound Sennheiser MX270 1200 1240 1.5x3.0 Fully wound
  • 14. D-Tangle also comes with a removable clip feature
  • 16. How to use D-Tangle Inside every packaging there is a ‘How to use’ manual. Front page is a user guide and back page is for troubleshooting.
  • 17. How to use D-Tangle front page
  • 18. How to use D-Tangle back page
  • 19. Advantages of D-Tangle  It is compatible with all major brands of earphones. This is a really important feature as consumers can use their existing set of earphones.  Assuming a 2.25mm diameter of cable, it can accommodate up to 1200 mm in length. This is a safe estimate as different brands of earphones vary in sizes i.e D-Tangle can accommodate whole Nokia Lumia’s cable which is 1460 mm long. User friendly as shown in previous slide. There is also a ‘How to use’ manual inside each product’s packaging. No fear of wire deterioration regardless of how many times consumers roll in and out their earphones. The spring inside the product is unique and is purpose-build for D-Tangle.  Comes in five different colours so consumers can chose according to their taste.  Comes with an additional feature of a removable clip. So user has the choice to clip D-Tangle on their T-Shirts, belts etc. wherever it suits them.  Affordable
  • 20. Benefits of D-Tangle for business associates, distributors & retailers  Unique, no competition in the market. There were some similar products in the past but they were not as functional as this one and the most important part, they came with attached earphones.  Its exterior design is really marketable as there hasn't been any similar design in the market. It is also small and attractive.  Cost effective as profit margin is really attractive.  Price attractive for consumer thus easy for retailer to sell.  Easy for retailer to place in store as packaging comes with a hook. Packaging also comes with a graph sticker of earphones on the front so that user can immediately understand what this product is about when s/he sees it on the shelves of retail stores.
  • 22. D-Tangle with sticker on front of packaging
  • 23. Contact Details E-Mail: info@laidbacklife.org Website: www.d-tangled.com Tel: +357 22 447328 Mob: +357 99 564140 Fax: +357 22 447328