James Indra Widya has over 17 years of experience in marketing and business development for food brands. He currently works as the General Manager of Business Development at Tiga Pilar Sejahtera Food, where he manages new product launches and digital, export, and community marketing. He also teaches marketing courses as a part-time lecturer at Swiss German University and has authored several books on topics such as mobile and viral marketing.

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JAMES INDRA WINAWAN WIDYAHARSANA, ST MM
Jl Bukit Hijau 2/10 Pondok Indah Jakarta 12310
! (021) 751 3727 – " +62 816 1925 241 – # jimboy007us@yahoo.com
CAREER PROFILE
Senior Business Development & Marketing Professional with over 17-years in major Foods categories (biscuit,
wafer, candy, dried noodle & vermicelli, extruded-snack, snack-noodle, instant vermicelli, and other various
industries. Experience in Export and Product Development.
Key leading-brand experiences:
- Indonesia's #1 Kids Snack Brand (Taro brand 2012 - present)
- Indonesia's #1 Kids Snack Noodle Brand (Kremezz brand 2012 - present)
- Indonesia's #1 Dried Vermiceli (Superior brand 2012 - present)
- Indonesia 1st-ever Branded Noodle and Oldest Brand (launched in 1953: Ayam-2-Telor brand 2012-present)
- Local biscuit brand (Growie brand 2012 – present)
- National confectionary Woman Brand (Gulas Brand, 2012 – present)
Some Achievement in Marketing Communication:
- Social Media Marketing Award 2014 for Bihunku Brand.
- Creating Television Commercial for Gulas Candy, which increase the sales 150% in Alfamart
EDUCATION
June 2010 – Now TRISAKTI UNIVERSITY
Candidate Doctor in Economic majoring in Service Marketing
GPA: 3.92
July 1999 – December 2000 PRASETIYA MULYA BUSINESS SCHOOL
Master degree in Marketing
• Thesis: Business plan in Strategy Development of NEVADA Apparel Products
• Research Paper: Special topic in Brand Equity for Internet News Portal
• Paper on Marketing Management: Marketing Strategy of Lifebuoy
• Paper on International Marketing: Strategy for Indonesian Traditional Herbal
Products to Enter International Market at Air Mancur
• Paper on Strategic Marketing: Arnotts Biscuits Marketing Strategy
• Paper on Brand Management: M2000 Youth Apparel Branding Strategy
• Business Simulation Champion
August 1991 – December 1997 ATMAJAYA CHATOLIC UNIVERSITY
Bachelor of Science in Electronic Engineering (Sarjana Teknik)
Thesis: Distance Remote Control Camera Using Internet/Intranet Technology.
PROFESSIONAL EXPERIENCES
April 2012 – Now Tiga Pilar Sejahtera Food, Tbk – Best Brand Award 2012 for Taro & Mie Kremez
General Manager Business Development
• Managing New product Development & Launching
• Building and developing Community Marketing team and plan
• Managing Export Activities
• Building and developing Digital Marketing team and plan
• Developing Marketing Plan
• Developing 360 Promotion plan including trade marketing, in-store
promotion, above the line, bellow the line
• Feasibility Analysis
• Business Plan Development & Implementation
• Managing digital marketing team and community marketing team. As well
as business development team, total of 9 people.
• Channel & Distribution Strategy Planning

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2012 – Now Swiss German University
Part Time Lecturer
• Internet Marketing
• Business Communication Skill
Jan 2008 – March 2012 PPM School of Management
Lecturer in Marketing (Post Graduate & Under Graduate)
• Initiator of Marketing Day
• Integrated Marketing Communication/Promotion (in English & Indonesia)
• Service Marketing (in English & Indonesia)
• Event Marketing
• Marketing Management (in English & Indonesia)
• Consumer Behavior
• Feasibility Studies
Experience teaching in English
Lecturer in Entrepreneurship (Post Graduate)
• Entrepreneurship
• Building New Venture
• E Business & Global Business
• Export Management
• Retail Management
• Building New Venture
• Entrepreneurship Lab
Lecturer in Soft Competence Skill (Post Graduate & Under Graduate)
• Leadership (Postgraduate)
• Group Development (Under Graduate)
Corporate Trainer
• Competitive Marketing Strategy
• Marketing of Service
• Marketing Management
• Customer Relationship Management
• Salesmanship
• Business Presentation Skill
• Industry analysis
Mentor in Self Development, Leadership & Team Building
• Listen to student problems academically & personally
• Help student develop their soft skills
Assessor
• Recruitment & assessment for clients
Sep 2009 – Feb 2011 Bina Nusantara International
Lecturer in Marketing
• New Product & Service Introduction (in English)
• New Product Management (in English)
Experience teaching in English
Nov 2003 – Aug 2007 VALBURY ASIA FUTURES
Business Manager Division: Marketing
• Planning and Managing Marketing Activities like POP, promotion etc
• Market Analysis
• Training & development
April 2003 – Oct 2003 SCHNEIDER ELECTRIC
Product Manager Division: Marketing
• Developing and Managing Business Plan for Medium Voltage Products
• Product Development Plan: Launching to Saturated
• Market Analysis for Medium Voltage Market
• Medium Voltage Products Training & Presentation

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January 2001 – March 2003 BHAKTI TELECOMMUNICATION ASIA
Business Development Manager Division: Marketing
• Developing business plan and marketing plan for all companies under BHAKTI
TELECOMMUNICATION ASIA
• New Product Development & Media Monitoring
• Training & Development
Nov 1998 – February 1999 KABELVISION (Now FIRSTMEDIA)
IT Engineer Division: Information Technology
Nov 1996 – October 1998 LINKNET
System Engineer Division: Network
• Building Internet Service Provider system
• Maintain daily operational network & system
Executive Trainer Division: Training & Development
• Internal & External Training
Marketing Support Division: Marketing
• Marketing team’s technical advisor
• Responsible for Marketing Event
Customer Support Coordinator Division: Customer Support
• Coordinator of Customer Support Team
1994 ASIA PACIFIC ECONOMIC COOPERATION (APEC) CONFERENCE
Computer technical support for 1994 APEC press center
BOOK WRITTEN
September 2010 MOBILE MARKETING
PPM Publication
June 2009 CREATIVE VIRAL MARKETING
PPM Publication
• Book about Word of Mouth Marketing
• Testimonial by: Bob Sadino, Adrianus Mooy, etc
Publication
2011 Koran Kontan
• Amplified vs Organic WOM, 5 October 2011
• Membangun Loyalitas Pelanggan, 2 March 2011
• Social Business Model, 23 March 2011
• Logo vs Brand Revitalization, 26 May 2011
2010 Majalah Bakery
Perilaku Konsumen Pada Industri Bakery dan Strategi Pemasarannya
2009 Majalah Human Capital
Special Edition: 5
th
anniversary, February 2009
Membangun Budaya Kreatif di Organisasi
Business Review, April 2009
Bersiaplah Menghadapi Economic Tsunami
B&B, Outdoor & Digital Printing Magazine
April 2009
Teaser Advertising & Buzz Marketing

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ForumManajemen.com
Main contributor for Marketing Section in www.ForumManajemen.com
• Petrock: Gossip Marketing senilai 3 Juta Dolar
• Viral Blog Marketing
• Influencer Marketing of Robert Mondavi
• The Viral Marketing Mutation: Commercial Competitor Parody
PPM-manajejemen.com
• Green Marketing Confusion
• Deregulasi Listrik, Peluang atau Ancaman Bagi Bisnis?
Research
2012 Service Atmospheric in Fine Dinning Restaurant Using Dinescape
Teaching Experience
Bina Nusantara International
• New Product & Service Introduction (in English)
• New Product Management (in English)
Swiss German University
• Internet Marketing (in English)
• Communication Skill (in English)
PPM School of Management
• Integrated Marketing Communication/Promotion (in English & Indonesia)
• Service Marketing (in English & Indonesia)
• Event Marketing
• Marketing Management (in English & Indonesia)
• Consumer Behavior
• Feasibility Studies
• Entrepreneurship
• Building New Venture
• E Business & Global Business
• Export Management
• Retail Management
• Building New Venture
• Entrepreneurship Lab
CERTIFICATION
November 2008 PPM ASSESMENT CENTER
Certified Assessor
August 2006 BADAN PENGAWAS PERDAGANGAN BERJANGKA KOMIDITI
WAKIL PIALANG BERJANGKA
Wakil pialang berjangka is a license for qualified futures market brokers in Indonesia.
Released by Badan Pengawas Perdagangan Berjangka Komoditi under Ministry of Trade
and Industry.
March 1999 MICROSOFT
MICROSOFT CERTIFIED PROFESSIONAL
MCP id: 1430760
Microsoft Certified Professional (MCP) credential is for professionals who have the skills to
successfully implement a Microsoft product or technology as part of a business solution in
an organization.

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TRAINING
2014 Markplus
• Bigger, Fewer, Bolder
2012 Markplus
• Rural Buying Behavior
• Social Media for Marketer: Community & Conversation Management
• Selling to Youth, Woman and Netizen
• Customer Insight Tools
• Fair Pricing, Sellers vs Buyers Perspective
• Youth Spending Behavior Myths and Facts
• Selling to Youth, Women and Netizen
2011 Pendidikan dan Pelatihan Ekspor Indonesia
• Survei Pasar Melalui Internet
• Strategi Memulai Pasar Ekspor
BINA NUSANTARA INTERNATIONAL
• Assessment Development 2 Workshop
• Case Teaching Workshop
• Plagiarism Workshop
2010 BINA NUSANTARA INTERNATIONAL
• Assessment Development 1 Workshop
• Effective Classroom management
• Effective Learning & Teaching
2009 MARKETING INSTITUTE OF SINGAPORE
• Events Marketing Essentials - Enhance Your Marketing Mix
OCTOVATE
• Word of Mouth Marketing 2.0
PPM MANAJEMEN
• Strength Based Approach
2008 PPM MANAJEMEN
• Training for Trainers
• Minout Indonesia (decision Making Skills)
• Case Teaching Method
• Supervisory
• Competency Based Traning Design
• Public Speaking
• Assessor Certification
• Talent Management
MARKPLUS
• New Wave Marketing
ECCH
• Case Teaching Method
2006 ZONE ACADEMY
• Futures 101 training by Kelvin Han Zone Academy
• K2P trading techniques by Kelvin Han Zone Academy
NEXTVIEW
• Identifying Profit in Money Market training by Don Scholenberg, Nextview

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PALM
• Palm trading techniques preview by Dr Jason Yeo
ASOSIASI PIALANG BERJANGKA INDONESIA
• Perdagangan Berjangka di Indonesia
2004 VALBURY ASIA FUTURES
• Motivational training by Robby Chandra, PHD
2003 MARKPLUS FORUM
• New University business center at ITB
SCHNEIDER ELECTRIC
• ISO 9001 & Six Sigma Based Management
• Merin Gerin, Square D training
2002 MARS School of Marketing Research & INLINE Indonesia Learning Institute
• Advertising Communication Effectiveness Research
2001 ASIA PACIFIC NETWORK INFORMATION CENTER
• Effective IP Address Management
1998 CISCO COORPERATION
• Cisco Training Camp
1997 LINKNET
• E-commerce Toward Year 2000
1995-1996 ATMAJAYA LANGUAGE CENTER
• Japanese language
1994 APEC
• Attitude training by Mien Uno
1992 ATMAJAYA UNIVERSITY
• Basic computer programming
Public Seminar
YOUTH LAB
10 Desember 2010 Digital marketing to Young People
16 April 2010 Youth Idea Salon
PPM MANAJEMEN
18 June 2009 Viral Marketing.
PPM ENTREPRENEUR CLUB
2009 How to be Successful Retail Entrepreneurs
26 June 2009
Personal Finance Management
1 May 2009

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PUBLIC SPEAKING, TRAINING & PRESENTATION
Beside regularly teaching post graduate and under graduate students, I also conduct training:
PPM MANAJEMEN
2010 Strategic Training
- Competitive Marketing Strategy.
o Public Training March 2010
- Management Development Program at Pelindo II, April 2010.
2009 Business Presentation Skill
- Public Training, June 2011
- Public Training, June 2010
- Public Training. 28 July 2009
Sales Training
- Salesmanship.
o Public Training. May 2009
Marketing Training:
- Customer Relationship Management
o Public Training. May 2009
2008 Sales Training
- Salesmanship.
o Public Training. October 2008
o Sang Hyang Seri, PT. 19 - 21 August 2008
o Public Training. July 2008
o Public Training. Makasar July 2008
o Public Training. May 2008
o Erlangga Mahameru, PT. 4 - 6 February 2008
- Sales Negotiation Technique
o Public Training. June 2008
Strategic Training
- Business Plan. Samudera Indonesia Group. 18-20 February 2008.
- Competitive Marketing Strategy.
o Public Training August 2008
o Suka Fajar, PT. April 2008,
o Public Training. May 2008
Marketing Training:
- Marketing Management.
o Public Training. June 2008
o Young Managers Program. June 2008
- Service Marketing
o Public Training. June 2008
- Customer Relationship Management
o Public Training. October 2008
Public Seminar
- Power of Generation Marketing. November 2008 (canceled)
PRASETIYA MULYA BUSINESS SCHOOL
2006 - Workshop: Finance for non finance background
- Mock Interview
2005 - Workshop: company culture style
2004 - Mock Interview
MONEX INVESTINDO FUTURES
2007 - Getting Rich in Foreign Exchange Market

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VALBURY ASIA FUTURES
2006 Motivation Training
- Attitude towards Winning & Success
Sales & Marketing Training
- Type of Sales Person & Type of Customer
- Case Study: Bill Porter
- Phone answering technique
Service Business Training
- Good Service is a Good Business: Marketing in Service Industry Business
- Sympathy Marketing: Reaching Customer Satisfaction through Sympathy Service Attitude
- Attitude when Handling Complain: Resolving Win-Win-Win Situation
Technical Analysis Training
- Using Support & Resistance
- Gap Method in Trading Indices
- Using Parabolic SARS to determine entry and exit point in the market.
2005 Motivation Training
- Attitude Towards Losses: Turn Failure to Success
- MIND: Key of your success in trading
Sales & Marketing Training
- First Contact: What you need when interact with the customer for the first time
- Presentation Skill
Technical Analysis Training
- Introduction to Futures Trading
- Money Management
- Using Moving Average to determine entry and exit point in the market.
2004 Basic Management Training
GKI KAYU PUTIH
2004 Business Presentation Skill
OTHERS
March 2007 Smart Trading Club
Technical and Fundamental Market Analysis for Foreign Exchange Market
October 2001 E Business Solutions 2001 Seminar
E-br@nd protection protection from cybersquatter, cyberparasite, typosquatter.
Boulevard Park Plaza Hotel
May 16, 2001 Seminar: 4 Cara Termudah Membangun Bisnis Online
1
st
speaker: Choosing the right domain name as a first step for building E-Br@nd
Bidakara Convention Center
ORGANIZATIONAL EXPERIENCE & ACTIVITIES
2009 – Now INDONESIA BUSINESS LINK
• Business Mentor
1992 – Now PONDOK INDAH CHURCH (GKI PONDOK INDAH)
• 25
th
GKI Pondok Indah Anniversary Team
• Penatua Gereja (2002-2005, 2005-2008)
- Pendamping Komisi remaja (2002 – 2006, 2007 - 2008)
- Pendamping komisi anak (2006)
- Pendamping komisi informasi dan komunikasi (2006)
- Pendamping komisi seni, musik gerejawi (2002 – 2003)
• Youth organization (1997 – 2006)
• Speaker for several church activities like Kebaktian Remaja, Kebaktian Pemuda,
Doa Pagi

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2008 - Now PPM MANAJEMEN
• Moderator at Regional South East Asia Case Competition for Post Graduate
• Reviewer at Students Research Competition 2010
• Moderator at National Case Competition for Undergraduate 2010
• PPM Graduate School of Management 2009 & 2010 Graduation Day Organizer
• Center of Human Capital Development Launching Organizer
• PPM Family Day
2003 – 2006 SMILEY SYMPHONY
• Founder
• Manager
2002 VOICE OF HOPE FOUNDATION
• Secretary
2001 DOMAIN SOLUSI PERDANA, PT
• Coordinator for Seminar Organizer
2000-2003 YOUTH EMPOWERMENT STATION
• Counselor & Treasury
2000 PRASETIYA MULYA BUSINESS SCHOOL
• Member of Management Society
Actively involved in several student activities like training, new student greeting,
cinema club, workshop etc.
• Member of Christian Youth Activities
• Pembawa renungan Persekutuan
1997 & 1998 LINKNET, PT
Seminar organizer for:
• Internet Business seminar (1998)
• E-commerce towards year 2000 seminar (1997)
1994 SENAT MAHASISWA UNIVERSITAS ATMAJAYA
• Head of Magazine Division, Electronic Engineering
SKILLS
CATEGORY SKILLS GRADE
Language Indonesia Excellent
English Good
Japanese Basic
Financial Technical Analysis Good
Fundamental Analysis Good
Risk & Money Management Good
Software Microsoft Windows Excellent
Windows NT Server Good
Microsoft Information Server .0/4.0 Basic
Software Application Microsoft Office Suite:
• Word
• Excel
• Powerpoint
Good
Excellent
Excellent

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Apple Iwork:
• Keynote
• Pages
Excellent
Good
Corel Draw Good
SPSS Basic
3D Max Basic
Adobe Photoshop Basic
Hardware Computer assembling Basic
Networking Setting Basic
Management Soft Skill Training Excellent
Presentation Excellent
Consulting Excellent
Market Research Basic
Interviewing Excellent
Leading Good
Public Speaking Excellent
Business Plan Good
MEDIA INTERVIEW & EXPOSE
Kontan Mingguan Bisnis & Investasi
• Edisi 9 – 15 Juli 2012 Mendapuk Duta Merek dari Peminum Susu
• Edisi 25 Juni – 1 Juli 2012 Siloam Memperluas Pasar dengan Bisnis Anyar
• Edisi 13 – 19 Februari 2012 Menjaga Pasar Seken Agar Mobil Baru Kian Melaju
• Edisi 9 – 15 Januari 2012 Menggiring Wong Cilik Masuk Bank Lewat Ponsel
• Edisi 14 – 20 November 2011 Menjaga Ingatan Konsumen agar Tidak Sampai Lupa
• Edisi 12 – 18 September 2011 Ingin Lebih Dari Sekedar Toko Buku Maya
• Edisi 25 – 31 Juli 2011 Belanja Aman di Dunia Maya Menjelang Hari Raya
• Edisi 5 – 11 September 2011 Ganti Wajah dan Armada Demi Posisi Jawara
KOMPAS
25 Juli 2011 Gelar Ujian Dengan Nonton Bareng
http://edukasi.kompas.com/read/2011/07/25/19521097/Gelar.Ujian.dengan.Nonton.Bareng
SWA Magazine
No 12/XXVII/9-22 June 2011 Sariwangi”Mari Bicara” page 55
http://swa.co.id/2011/06/kenapa-mereka-menjadi-buah-bibir/
No 14/XXVII/7-17July 2011 TOP 250 Indonesia Original Brand page 43
Marketing Mix
May 2010 Icon for Youth Market
RRI PRO2 FM
5 July 2009 Interviewed for: Viral Marketing
KORAN TEMPO
27 June 2009 Viral Marketing: Pemasaran Seganas Virus

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@HA MAGAZINE
June 2001 Interviewed for article: “Go Global dengan Multilingual Domain” by Eva Taurisia Kristanty
ARH RADIO, 88.65 FM
October 8, 2002 Guest speaker:”Bincang-bincang profesi”
BISNIS INDONESIA
August 8,2001 Interviewed for article: “Permintaan Nama Domain .id Turun 25%”
April 9, 2001 Interviewed for article: “Lindungi Nama Domain dari Pencatutan”
April 5, 2001 Interviewed for article: “Pengamanan Nama Domain Penting”
DETIK.COM
April 25, 2001 Interviewed for article: “Cek Kepemilikan Domain Via IDNIC” by Farida Farid
KOMPAS CYBERMEDIA
April 4, 2001 Interviewed for article: “Daftarkan Nama Domain Untuk Hindari Cybersquatter dan
Cyberparasite”
WARTA EKONOMI
April 2001 Interviewed for article: “Ketika Nama Jadi Bisnis Spekulasi”
OTHER MANAGERIAL ASSIGMENTS
PPM MANAJEMEN
2010 - Now Head of the Class for 64
th
Class of Regular Master Degree
- Course Leader for Leadership & Team Development
- Mentor of Community Awareness Program
2010 - Now Head of the Class for 63
th
Class of Regular Master Degree
- Course Leader for Leadership & Team Development
- Mentor of Community Awareness Program
2009 & 2010 Mentor for (Master Journey in Management) "The New World Order After the Crisis"
Master Journey in Management is a competition held in University of Indonesia (UI)
2
nd
place position in competition (2010 – marketing case & 2009). 3
rd
place (2009 – finance case)
2009 - Now Head of the Class for 62
th
Class of Regular Master Degree
- Course Leader for Leadership & Team Development
- Mentor of Community Awareness Program
2008 – 2010 61
th
Class Mentor
Mentor for 6 Master students for soft skill development
Head of the Class for 60
th
Class of Regular Master Degree
- Course Leader for Leadership & Team Development
- Mentor of Community Awareness Program
PPM MANAJEMEN Graduate School of Management Entrepreneur Club
- Founder and Mentor of Entrepreneur Club in PPM Graduate School of Management
2008 - 2010 59
th
Class Postgraduate Mentor
- Mentor for 6 Master students for soft skill development