This document describes the Cut for Cancer program, which uploads stylish new haircut photos to a social network to inspire others. People can like, share and comment on the photos to support haircuts that benefit cancer patients. The program collects donated hair and sends it to a wig donation center, where it is made into wigs for cancer patients undergoing chemotherapy. Cut for Cancer is described as a stylish cause for younger generations that is also worthy for older generations, and perfectly represents the brand values of Hair and Care.

13. We upload these new stylish haircuts onto
the Cut for Cancer Social Network where
their peers can become inspired.
They can Like, Share and Comment to
continue to fuel the conversation of great
haircuts for an even greater cause.

18. The programme collects the hair and sends
it to a wig donation centre and the perfectly
healthy hair can be made into wigs for
recovering cancer patients going through
chemotherapy.

19. Cut for Cancer
A cause that’s stylish for this generation
A cause that’s worthy for the parents’
mentality
A cause for a brand that only Hair and Care
can own.