A brief description of Linkomm Customizer mailing system with comparation of costs

1. The Customizer
Mailing system

2. • Mail sender engine
– Feature min:
• Contacts editor
• Mail body editor
– Type
• Hosted package
• ASP / SaS
• Mail campaign setup
– Contacts
– Mail body
• Database integration

3. Email list campaign
sign-up.to
Engine / list manager mailchimp
campaignMonitor
system phpList
iContact
mailman Hosted package ASP / SaS dotmailer
majordomo
constant contact
verticalResponse
madMini
customization
Contacts list
customize
Email Body
Test / send
feedback
reporting G Analytics
Email report Website integr. report

4. System, ASP / SaS – costs, €
monthly Pay-as-you-go
25k 50k 25k 50k
sign-up.to 290 523
mailchimp 109 181 362
campaignMonitor 181 363 148 367
iContact 108 260
dotmailer 352 581
constant contact 109
verticalResponse 109 145 217 363
madMini 138
average 159,4 256,3 224,5 418,3

5. Mail content vs Web content
Mail
server
client
client
client
img
link
Web
server
Google browser
Analytics

6. Newsletter customizer
• Default features
– User integration
– HTML editor
– Send test
– Periodical send
– Web content integration
– mail campaign based
– Subscribe / unsubscribe system
– New users email (time based)
– Hard bounces and soft bounces report
– Opened email tracker
• Custom features
– Sub-mailing list by DB categories
– Website landing page tracking
– New articles send on subscribe
– Time automated list