Onboard Informatics has been aggregating local and property data since 2001. We have information on every property in the country and their surrounding areas. Today, we take that data to create consumer engagement solutions in real estate.
Convert More Online Leads in Real EstateErin Gilbert
The majority (75%) of real estate leads come from contacts and referrals, while 11% come from online sources, 9% from open houses, and 3% from the office. Print advertising and direct mail each account for only 1% of leads. Technology can be utilized to supplement other lead generation methods.
This presentation outlines how to build training activities that build workplace skills, not create work for no reason. It outlines why the usual activities fail to connect participants with new skills and how to create activities that work.
This document discusses social media management from the perspective of industry analysts. It provides an overview of the growing social media landscape and proliferation of corporate social media accounts. It also examines the emerging market for social media management systems, which provide governance, workflow, and intelligence functions. The document presents case studies on how different types of companies have used social media management systems for intensive response, social broadcasting, and platform campaign marketing use cases.
The document discusses strategies for real estate agents to engage prospective home buyers and sellers using compelling online content and periodic communications. It recommends using interesting property and area updates to initially capture contact information from visitors and then maintain top-of-mind awareness through timed follow-ups. A new engagement system aims to integrate these strategies through automated website and email updates on relevant properties and analytics to help identify likely customers.
The document is an expression titled "A Wow Expression" by Akash Jain. It appears to be a creative work of some kind, though no other details are provided in the short title and author attribution. The content and topic of the expression are not revealed.
This document provides phone etiquette lessons for teens. It teaches three main skills: how to greet the caller by saying hello and identifying yourself, how to speak loudly enough to be heard during the call, and how to say goodbye and end the call properly. The lessons are interactive, prompting the user to select the correct responses that demonstrate greeting, speaking, and ending a phone call politely.
Onboard Informatics has been aggregating local and property data since 2001. We have information on every property in the country and their surrounding areas. Today, we take that data to create consumer engagement solutions in real estate.
Convert More Online Leads in Real EstateErin Gilbert
The majority (75%) of real estate leads come from contacts and referrals, while 11% come from online sources, 9% from open houses, and 3% from the office. Print advertising and direct mail each account for only 1% of leads. Technology can be utilized to supplement other lead generation methods.
This presentation outlines how to build training activities that build workplace skills, not create work for no reason. It outlines why the usual activities fail to connect participants with new skills and how to create activities that work.
This document discusses social media management from the perspective of industry analysts. It provides an overview of the growing social media landscape and proliferation of corporate social media accounts. It also examines the emerging market for social media management systems, which provide governance, workflow, and intelligence functions. The document presents case studies on how different types of companies have used social media management systems for intensive response, social broadcasting, and platform campaign marketing use cases.
The document discusses strategies for real estate agents to engage prospective home buyers and sellers using compelling online content and periodic communications. It recommends using interesting property and area updates to initially capture contact information from visitors and then maintain top-of-mind awareness through timed follow-ups. A new engagement system aims to integrate these strategies through automated website and email updates on relevant properties and analytics to help identify likely customers.
The document is an expression titled "A Wow Expression" by Akash Jain. It appears to be a creative work of some kind, though no other details are provided in the short title and author attribution. The content and topic of the expression are not revealed.
This document provides phone etiquette lessons for teens. It teaches three main skills: how to greet the caller by saying hello and identifying yourself, how to speak loudly enough to be heard during the call, and how to say goodbye and end the call properly. The lessons are interactive, prompting the user to select the correct responses that demonstrate greeting, speaking, and ending a phone call politely.
The document discusses strategies for real estate agents to engage prospective home buyers and sellers using compelling online content and periodic communications. It recommends using interesting property and area updates to initially capture contact information from visitors and then maintain top-of-mind awareness through timed follow-ups. A new engagement system aims to integrate these strategies through automated website and email updates on relevant listings and analytics to help identify likely customers.
- The document discusses NoSQL databases and compares them to traditional SQL databases. It provides an overview of different types of NoSQL databases like column-oriented stores, document stores, memory stores, and graph databases. Examples of popular NoSQL databases are also given for each category.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
John controls when and how he interacts with retailers on his mobile device through a standardized "shop mode" switch, which was developed as part of a set of "Consumer Engagement Principles" or guidelines established by the consumer goods and retail industry. The principles were created in response to growing consumer concerns over digital data privacy and a lack of control over how companies collect and use personal information. They aim to build trust with consumers by ensuring mutual value for consumers, businesses, and society through responsible data practices and a balanced exchange of value.
This document discusses content creation strategies for a disruptive media marketplace. It emphasizes developing strong, focused ideas and building immersive story worlds that can engage audiences across multiple platforms. New technologies allow for interactive and personalized content experiences, extending brands and intellectual property into digital games, apps and other extensions. Data is increasingly important in developing, distributing and personalizing content. The goal is to trigger discovery and create connected experiences for audiences wherever they are.
This document summarizes a presentation about using social data to create customer-centric content. It discusses segmenting audiences using social insights, developing campaigns for specific segments, and measuring success. A case study is presented on a "Million Dollar Quiz" campaign run by IMI for Zenni Optical that increased revenue through organic traffic and engagement. A new product from NetBase called Audience 3D is introduced that provides multidimensional understanding of audiences in real-time to inform targeted campaigns.
Leveraging User-Generated Content to Grow Your Buyer CommunitySAP Ariba
Is user-generated content surpassing company-branded content? In today’s world, consumers are addicted to social media. So why not give them what they love? User-generated content is 50% more trusted and 35% more memorable than other forms of media. Consumers tend to be drawn to websites where conversations and interaction between real people happen. Customers prefer and trust visual content that comes from other users because it gives value, adds credibility and sparks online users’ interest in a brand. Although branded content is key, when coupled with user-generated content, your content is 28% more effective in converting conversations into sales opportunities. Come join Barbara Giamanco, a leader in social selling and learn how to leverage the power of content contributed by your customers to promote your company brand, increase sales and ultimately, drive business growth.
This document analyzes advertising and marketing in Pakistan. It provides statistics on advertising spending in Pakistan from 2000 onward, with television receiving the largest share at 46% in 2007. The top 10 product categories and companies that advertise in newspapers and television are listed. It also discusses the top radio stations for advertising and competitors in the advertising industry in Pakistan.
Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable.
Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.
Hotel Perfect provides property management systems for hotels, cottages, apartments, holiday parks, timeshares, boats, and other properties. Their PMS handles guest databases, rate management, reservations, billing, follow up, marketing, and reporting. They also offer online booking capabilities, channel management to update rates on multiple booking sites, an EPoS system, table planning, loyalty programs, inventory control, and secure guest internet. Their customer support team is available 8am-11pm, 365 days a year.
The document discusses virtual reality cinema. It describes how a VR cinema concept originated as a pop-up cinema touring European cities. The VR Cinema allows viewers to watch movies through Samsung Gear VR headsets while seated in 360-degree chairs. This immerses viewers in virtual environments and provides an interactive cinematic experience unlike traditional movie theaters. The document also covers VR filming equipment and apps that can be used to create and distribute VR cinema content.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
1) TV Everywhere (TVE) viewing continues to shift to connected TV devices like Apple TV and Roku, which saw 18% growth last quarter. Authenticated video viewing doubled year-over-year.
2) While the number of households using TVE grew 8% year-over-year, penetration remains around 12-14% of pay-TV subscribers, indicating room for more customer acquisition.
3) Viewing frequency of TVE content increased across all genres last quarter, driving a 37% rise in viewing compared to the previous quarter. Teens & Toons sees high mobile viewing while movies are preferred on larger screens.
This document discusses the power of user-generated content (UGC) for brands. It notes that people trust other people and the stories they tell more than advertising. UGC, like customer photos and videos, are seen as authentic and compelling. Examples are given showing how brands like La Redoute and Lampiris have driven higher engagement, trust and conversions by curating and publishing UGC on their owned media channels. The document advocates that brands should empower customers to tell their story in order to reap the benefits of UGC for marketing campaigns, ecommerce, and industries like tourism.
Mastering the art of getting your blog all over the media - Carol MargolisTBEX
The document provides tips for travel bloggers to get publicity for their blog through traditional media outlets like magazines, radio, and television. It recommends identifying story ideas, writing catchy pitches, building relationships with journalists, and maintaining a media page on your blog. The goal is to attract media attention in order to grow your readership and credibility without having to spend money on publicity.
The document provides information for parents on internet safety. It discusses federal laws like COPPA that protect children's privacy online. It emphasizes that the best protection is open communication between parents and children, and monitoring children's computer use. It also provides resources on internet safety organizations, understanding technology trends and language, researching sex offenders locally, and dealing with cyberbullying issues.
The document introduces Khandan Info Com Pvt Ltd, a genealogy web service company. The company aims to facilitate sharing of family histories, traditions, photos and videos online through a secure platform. This will allow families to connect worldwide and exchange information without intermediaries. The company has launched several websites on this theme and is working to develop a responsive next generation portal. Key features will include building family trees, networks, and sharing media. Additional services like matrimony, astrology and child adoption may also be added to create a unique one-stop solution and preserve valuable family information for future generations.
The document discusses strategies for real estate agents to engage prospective home buyers and sellers using compelling online content and periodic communications. It recommends using interesting property and area updates to initially capture contact information from visitors and then maintain top-of-mind awareness through timed follow-ups. A new engagement system aims to integrate these strategies through automated website and email updates on relevant listings and analytics to help identify likely customers.
- The document discusses NoSQL databases and compares them to traditional SQL databases. It provides an overview of different types of NoSQL databases like column-oriented stores, document stores, memory stores, and graph databases. Examples of popular NoSQL databases are also given for each category.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
John controls when and how he interacts with retailers on his mobile device through a standardized "shop mode" switch, which was developed as part of a set of "Consumer Engagement Principles" or guidelines established by the consumer goods and retail industry. The principles were created in response to growing consumer concerns over digital data privacy and a lack of control over how companies collect and use personal information. They aim to build trust with consumers by ensuring mutual value for consumers, businesses, and society through responsible data practices and a balanced exchange of value.
This document discusses content creation strategies for a disruptive media marketplace. It emphasizes developing strong, focused ideas and building immersive story worlds that can engage audiences across multiple platforms. New technologies allow for interactive and personalized content experiences, extending brands and intellectual property into digital games, apps and other extensions. Data is increasingly important in developing, distributing and personalizing content. The goal is to trigger discovery and create connected experiences for audiences wherever they are.
This document summarizes a presentation about using social data to create customer-centric content. It discusses segmenting audiences using social insights, developing campaigns for specific segments, and measuring success. A case study is presented on a "Million Dollar Quiz" campaign run by IMI for Zenni Optical that increased revenue through organic traffic and engagement. A new product from NetBase called Audience 3D is introduced that provides multidimensional understanding of audiences in real-time to inform targeted campaigns.
Leveraging User-Generated Content to Grow Your Buyer CommunitySAP Ariba
Is user-generated content surpassing company-branded content? In today’s world, consumers are addicted to social media. So why not give them what they love? User-generated content is 50% more trusted and 35% more memorable than other forms of media. Consumers tend to be drawn to websites where conversations and interaction between real people happen. Customers prefer and trust visual content that comes from other users because it gives value, adds credibility and sparks online users’ interest in a brand. Although branded content is key, when coupled with user-generated content, your content is 28% more effective in converting conversations into sales opportunities. Come join Barbara Giamanco, a leader in social selling and learn how to leverage the power of content contributed by your customers to promote your company brand, increase sales and ultimately, drive business growth.
This document analyzes advertising and marketing in Pakistan. It provides statistics on advertising spending in Pakistan from 2000 onward, with television receiving the largest share at 46% in 2007. The top 10 product categories and companies that advertise in newspapers and television are listed. It also discusses the top radio stations for advertising and competitors in the advertising industry in Pakistan.
Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable.
Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.
Hotel Perfect provides property management systems for hotels, cottages, apartments, holiday parks, timeshares, boats, and other properties. Their PMS handles guest databases, rate management, reservations, billing, follow up, marketing, and reporting. They also offer online booking capabilities, channel management to update rates on multiple booking sites, an EPoS system, table planning, loyalty programs, inventory control, and secure guest internet. Their customer support team is available 8am-11pm, 365 days a year.
The document discusses virtual reality cinema. It describes how a VR cinema concept originated as a pop-up cinema touring European cities. The VR Cinema allows viewers to watch movies through Samsung Gear VR headsets while seated in 360-degree chairs. This immerses viewers in virtual environments and provides an interactive cinematic experience unlike traditional movie theaters. The document also covers VR filming equipment and apps that can be used to create and distribute VR cinema content.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
1) TV Everywhere (TVE) viewing continues to shift to connected TV devices like Apple TV and Roku, which saw 18% growth last quarter. Authenticated video viewing doubled year-over-year.
2) While the number of households using TVE grew 8% year-over-year, penetration remains around 12-14% of pay-TV subscribers, indicating room for more customer acquisition.
3) Viewing frequency of TVE content increased across all genres last quarter, driving a 37% rise in viewing compared to the previous quarter. Teens & Toons sees high mobile viewing while movies are preferred on larger screens.
This document discusses the power of user-generated content (UGC) for brands. It notes that people trust other people and the stories they tell more than advertising. UGC, like customer photos and videos, are seen as authentic and compelling. Examples are given showing how brands like La Redoute and Lampiris have driven higher engagement, trust and conversions by curating and publishing UGC on their owned media channels. The document advocates that brands should empower customers to tell their story in order to reap the benefits of UGC for marketing campaigns, ecommerce, and industries like tourism.
Mastering the art of getting your blog all over the media - Carol MargolisTBEX
The document provides tips for travel bloggers to get publicity for their blog through traditional media outlets like magazines, radio, and television. It recommends identifying story ideas, writing catchy pitches, building relationships with journalists, and maintaining a media page on your blog. The goal is to attract media attention in order to grow your readership and credibility without having to spend money on publicity.
The document provides information for parents on internet safety. It discusses federal laws like COPPA that protect children's privacy online. It emphasizes that the best protection is open communication between parents and children, and monitoring children's computer use. It also provides resources on internet safety organizations, understanding technology trends and language, researching sex offenders locally, and dealing with cyberbullying issues.
The document introduces Khandan Info Com Pvt Ltd, a genealogy web service company. The company aims to facilitate sharing of family histories, traditions, photos and videos online through a secure platform. This will allow families to connect worldwide and exchange information without intermediaries. The company has launched several websites on this theme and is working to develop a responsive next generation portal. Key features will include building family trees, networks, and sharing media. Additional services like matrimony, astrology and child adoption may also be added to create a unique one-stop solution and preserve valuable family information for future generations.
If you’re a business owner or professional and you’re not using Facebook for business, you’re missing out on one of social media’s greatest assets. Join the Durham Business & Professional Chain for another installment of its popular social media seminar series and learn how to take advantage of Facebook’s networking features to build your business or brand. Our presenter is Denise Hester, real estate developer and partner in M & M Real Estate Development & Consulting of Durham, NC , who will discuss using Facebook for business. She will share how to use Facebook to target clients, provide informative content and establish on-line relationships through social media.
Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave
Roger Hurni presents Marketing Through the Visitor Behavior Cycle at the Arizona Governor's Conference on Tourism. Learn the ins and outs of segmented customer marketing and how Off Madison Ave applied these learnings as the Arizona Office of Tourism's Agency of Record.
The document is a checklist for families of children diagnosed with cancer who are being treated at SickKids hospital. It provides information on financial assistance programs, practical services available at the hospital, and support programs and groups for families. Key contacts listed include the interlink nurse, social worker, and child life specialist who can help families navigate treatments and services. Information is also provided on support groups and organizations outside the hospital for families coping with pediatric cancer.
The document discusses how reputation, both for individuals and companies, is increasingly important in today's hyper-connected world. It provides historical examples of how reputation has long impacted people's lives. In the modern era, with people spending many hours online daily and leaving extensive digital footprints, one's reputation is shaped by what shows up about them on search engines and social media. The document examines case studies of how companies like Tesco and BP have been negatively impacted by reputation issues online. It also discusses privacy concerns around sharing personal information publicly and how the concept of online reputation will continue evolving as technologies like the Internet of Things expand.
Hi, My name is Dawn Simone. I am a Creative Graphic Designer with solid problem-solving skills. I have a BFA in Graphic Design from MOORE College of Art & Design. With over 20 years of experience in design, I’ve worked in everything from high fashion NY photo shoots to creating newsletters, brochures, logos, for Doctors, Hospitals, Businesses, Radio and TV Personalities, and much more.
Data Con LA 2019 - User Motivation: Refining Customer Segments with Location ...Data Con LA
Combined audience intelligence and location-based data with machine learning capabilities to reveal a never-before-seen and hyper-granular view into customers' lives- Who They Are- Where Have They Been- What are their Motivations
User Motivation: Refining Customer Segments with LocationAnnie Flippo
This document discusses using location data and machine learning to create hyper-focused customer segments. It explains that location data is collected from mobile apps and used to identify visits to places like stores, restaurants, and gyms. Machine learning analyzes billions of data points on demographics, interests, visitation patterns, and purchases to group customers into segments. Segments are tailored for specific industries and provide insights into customers' motivations and brand affinities. Examples show how segments helped increase sales for a protein shake brand and an electronics retailer's holiday shoppers.
ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services. The study contents include the following:
# Success and Business Ownership
# Business Ambition
# Motivation
# Obstacles/Challenges
# Business Owner Resources
Be Everywhere: Leveraging Speaking Gigs for Your Business Growth | Beck Power...Innovation Women
Ready to grow your impact, influence and income through speaking? In this webinar, Beck will show you how to be more prolific with your speaking outreach - so you can "be everywhere" your clients are.
There are three sections we'll cover
1. Strategy: Who you want to get in front of, how you'll do it and what will happen as a result
2. Application: Actually doing the outreach and doing the gigs
3. Leveraging the gigs into content, clients, and collaborations
Bring your questions, and your speaking goals for 2020 - you don't want to miss this.
You’ll Learn:
· Being prolific with applications and using tools like Innovation Women to secure gigs
· Email outreach strategies and tools to help keep you from being overwhelmed
· The art of leverage - importance of lead tracking and making money from speaking gigs
How To Use A Quote As A Hook - InspirationJulie Smith
The document discusses how to use quotes as hooks in writing. It provides a 5-step process: 1) create an account, 2) complete an order form providing instructions and deadlines, 3) review bids from writers and choose one, 4) review the completed paper and authorize payment, 5) request revisions to ensure satisfaction and get a refund for plagiarized work. The overall summary is that the document outlines a 5-step process for requesting and receiving a custom written paper through the HelpWriting.net service.
Estudio que analiza el comportamiento de la internauta brasileña en relación al uso de dispositivos tecnológicos e internet y el espacio que las marcas pueden aprovechar con el uso de este tipo de dispositivos.
Essay On Family Outing. Online assignment writing service.Nancy Ross
The Plains Indians significantly impacted American culture. They introduced Europeans to new tools and customs when contact began, such as the bow and arrow and tipis for shelter. However, European settlement also disrupted Plains Indian culture and society. The introduction of guns, horses, and diseases reduced Indian populations and led to wars over land. While some traditions continue on reservations, overall the Plains Indians experienced major cultural changes from European colonization that still influence America today.
Wildlife Protection Essay In Hindi. Online assignment writing service.Kari Lowry
The document provides an analysis of the artwork "The Iron Curtain" by Christo and Jeanne Claude, which was a barricade made of oil barrels placed in a Paris street in 1962. It describes the location and dimensions of the barricade, made up of oil barrels placed in Rue Visconti over the course of eight hours. The author then analyzes different aspects of the artwork such as its symbolism, materials used, and the artists' intention behind creating the temporary barricade.
Similar to Customers Don't Give a Shit About Data (20)
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
4. D I S T R A C T E D
Overwhelming amount of ways to discover
and consume content
G R E AT E X P E C TAT I O N S
We expect personalized, individual, unique
digital experiences
T H E A G E O F S E L F
Putting self first, even when making
purchase decisions
5. Machine learning analyzes food,
exercise and sleep data with
insights from other community
members to provide custom, timely
advice and motivation.
YOUR BODY’S DASHBOARD
44 MILLION USERS A MONTH
(NET REVENUE UP 26%)
7. Uses artificial intelligence to
match consumer demand,
predict catering needs,
destinations, and flight times.
THE FUTURE OF TRAVEL
74% OF SEATS BOOKED BY
RETURNING CUSTOMERS
(5TH YEAR OF RECORD PROFITS)
8. 74%
of customers get frustrated
when website content
that has nothing to do with
their interests
11. Commute Times
5 minutes 90 minutes
School Quality
Poor Excellent
Walkability
Poor Excellent
Pet Friendly
Poor Excellent
Parks
Few Many
PriceNew York, NY Beds Type Create a property alert
Save your Profile
12. Where would you like to go today? Explore ABOUT SEARCH
Because you liked good schools and
proximity to parks
100 Main Street
5 beds 3 baths
Because you liked outdoor accessibility
and family friendly
200 Main Street
4 beds 3 baths
Because you liked houses near public
parks
Because you liked pet friendly and family
friendly neighborhoods
Because you liked houses in walking
distance of local amenities
Because you liked residents near bike
paths and large kitchens
100 Main Street
5 beds 3 baths
100 Main Street
5 beds 3 baths
100 Main Street
5 beds 3 baths
300 Main Street
4 beds 2 baths
13. 1 10 Questions to your perfect home
QUIZ
ARE YOU A MORNING PERSON
OR A NIGHT PERSON?
MORNING NIGHT
14. 1 Start your profile by adding some basics. TAKE QUIZ
YOUR PROPERTIES
100 Main Street
4 Bed | 2 Bath
100 Main Street
4 Bed | 2 Bath
100 Main Street
4 Bed | 2 Bath
81%
Match
81%
Match
81%
Match
15. 100 Main Street
5 Bedrooms, 4 Baths
Great for cooks, families, and pets.
30 miles from your current
residence.
Similar Homes
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Home’s Characteristics
BedroomsBedrooms: 5
BathroomsFull Bathrooms: 4
Half Bathrooms: 1
Kitchen and DiningKitchen: Eat In
Dining Rooms on 1st Floor: 1
Dining Room Type: Formal Dining
Room
Other roomsBasement: Full, Rec
Room
Office
Total Rooms: 10
Laundry
Family Room: Yes
Laundry: Room
Rec
Interior FeaturesCable Hook-Up
Security System
Garage Door Opener
Water Softener
Humidifier
High Speed Internet Acc
Paddle Fan
Gran/Solid Surf Counters
Building and ConstructionHouse
Style: Contemporary
Above Ground SqFt: 3716
Exterior: Brick, Vinyl + Brick
Attic: Full
Roof: Asphalt Shingle
$578,000
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This house is highly recommended for you because:
Proximity to Parks 20 minute commute Active Neighborhood
YOUR PROPERTIES
16.
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19.
20.
21.
22. The ability to take data
– to be able to
understand it, process
it, to extract value from
it, to visualize it, to
communicate it – is
going to be a hugely
important skill in the
next decades.
- Hal Varian, Chief
Economist, Google
Editor's Notes
Let’s breakdown what we just saw. It’s probably nothing you don’t already know, but hopefully illustrated in a way that starts to pull things together. And what we’re pulling together here is the current consumer mindset.
In general, we as consumers are distracted. We have an overwhelming number of ways to discover and consume content and billions of pieces to choose from every day. And because there is so much, there is a high bar set for that which rises to the top. The content we gravitate toward feels like it was created just for us. And that’s important, because we as consumers are prioritizing our “selves” more than ever – especially (and crucially) while making purchase decisions. It’s about me. What I’m feeling. Let’s pause there. Feeling. We as marketers have always known that purchasers are often about feelings – that in order to connect with a consumer in a way that makes them take action or build loyalty, you must do so on an emotional level. And in the past we connected in that way through branding. But today branding has taken a back seat. The way to make those emotional connections with this consumer is through personalization . And the companies that get that – Amazon, Netflix, Spotify – are rising to the top. But those are kind of the token companies in regards to recommendation engines and personalization. Let’s looks at a couple other examples of companies doing this well.
This is and UnderArmour Product called UA Record. It’s an app that uses machines learning to analyze things like caloric intake and expenditure and sleep patterns. It then compares that with other community members so it can provide you timely advice and motivation. It claims to be your body’s dashboard.
A funny thing about this product. It’s part of the UA Healthbox which promises to measure and monitor factors to tell you (and I’m quoting) how you feel. Not only is this product trying to connect with you on an emotional level – it’s also telling you what emotions you’re currently having.
This app uses artificial intelligence and it measures not only your input, but cross-references that input to a larger community to feed you valuable information.
Think people care about this? About 44 million do.
And their net revenue on last reporting is up 26%. But actually….that’s not a surprise.
On average. Sales increase 20% when companies use personalized web experiences. What do we mean by personalized web experiences. Anyone?
Right. So the experience I have when I go to that site – Netflix, Amazon, the UA Record we just saw – is going to be different than your experience. It’s personal for me.
Let’s take a look at another company using personalization. Easy Jet is a British low-cost airline. The use artificial intelligence to match consumer demand, create efficiencies, predict catering needs, destinations and flight times. So when I return to book a flight, they know I prefer a window seat and need a vegetarian meal. That kind of “natural” online an in-flight experience makes it feel like EasyJet “knows” me. And that level of intimacy builds loyalty. 74% of flights booked at EasyJet are booked by returning customers. Average in the US in 2015 was just over 40%. They also have just had their fifth consecutive year of record profits. This type of intelligence, custom engaging experience at this level and using AI is unique, but simultaneously (and paradoxically) it’s become the expectation of online consumers.
The expectation is now personalization. Why don’t you know what I want?! But here we’ve given examples using artificial intelligence to create the types of experiences consumers want in travel and fitness….but what about real estate?
What does any of this have to do with real estate? Everything.
Here’s a typical online experience in real estate. Some of you may be familiar with this company. As a consumer, when I go to the site, I say what area I’m interested in. Here I put New York. And it shows me everything available in New York. I can then narrow this search down based on some standard attributes: geography, price, range, and size. I will then get fed back listings which meet my search. These listings are simply based on the structure and location each unit. There is a place to modify by the ratings of a school district, but that’s where additional customization ends. This experience is doing nothing to connect with me on a personal lvel. Now I know there might be a lot going on in the background with what they are recommending and why – and I don’t want to jump to any conclusions – but as a consumer – it’s not obvious to me. There is nothing this site or most sites are doing that clearly says: “We care about you. We want to know what’s important to you. We will create an experience that is uniquely yours.”
This is essentially the same starting point, but here – it’s obvious that this site wants to know what I value and will cater my search experience based on that. Not only that – they’re saying if I invest the time to build a unique filter, they will send me property alerts based on that criteria and will create a profile so every time I come back, I can log in and only see those homes that are within 10 minutes of my work and a park. Now we’re getting somewhere. Not only that.
When I log in, you will tell me that this is a search only for me. And you will explain to me why these particular properties suite me personally based on what’s important to me. I’m not saying that there aren’t elements of some of this in real estate today – but few if any are putting together this type of personalization in real estate search. You know who does this well? Dating sites. What would real estate look like with an OKCupid user experience?
You would start by taking a quiz that was fun. That had nothing to do properties or beds and baths, but had to do with you as an individual.
And then your matches would be ranked by how you answered those questions.
And when you went to each listing, you had the option to rank them. That information would further the machine learning to progress my custom search experience. This is an individualized online experience that helps guide me to my purchase decision. But in 2016, this has to be mobile.
In 2013 Trulia announced a geocoding element in their mobile app in an effort to move from “search” to “discovery”. With this enhancement, they could provide the nearest properties to where that mobile user was at that moment. A great start. But little touches could make this even better.
Add a first name. Ad language that conveys personalization. Now I’m starting to feel something. Is this about your brand? No. It’s about me. There are real estate innovators moving in this direction.
Casamatic is a real estate site out of Dayton, Ohio that describes itself as the eHarmony of real estate. But it is an experience that practically screams at the consumer: I care about what’s important to you. I narrow my search based on things well beyond beds and baths.
And when I see the homes they’ve selected for me – it feels like they’ve curated these selections just for me. They inform me why these homes are selected. Where they meet my criteria and where they don’t. This personalization doesn’t just live on websites though. As we saw with Trulia’s mobile app, it lives everywhere. An easy example is with nurture.
RealScout CEO was just on the Inman stage about 20 minutes ago talking about – I’m assuming – a lot of these same things. RealScout is a property search and alert platform that matches properties to consumers based on attributes of the home that go beyond beds and baths to things like natural lighting and big backyards. Their custom e-mails, like this one, addresses the consumer specifically and leads with content on why they might like a specific property – including things like how far the property is from their work. It’s personal – relevant – and engaging. According to their website 800% more engaging than other real estate nurture campaigns. And it’s no wonder. When you deliver what the consumers expect – you see results. Don’t believe consumers expect this? Discover Weekly from Spotify delivers a personal “mix-tape” to 40 million people every week. And think about this. There are 150 million properties in the US. Amazon sells over 200 million products. And their recommendation engines accounted for over $37billion dollars in revenue. That’s billion with a “b”.
Openhouse uses a recommendation engine to match agents to consumers. This is essentially making a match –not unlike a dating site – based on your needs and an agent’s skillset or expertise. The nice thing about this site is the language that speaks directly to the consumer on a personal and individual level – “Carolyn is the best agent for you.” They are clear that they filtered through over 1,000 agents to find the perfect one just for you. This makes the user feel special – in good hands. And it turns this into more than just an online experience – it turns this into the start of a relationship where you are helping guide the consumer through their buying process. I understand there’s been some controversy with some of these types of matchmaking sites – like neighborcity – but bottom line is that the idea of using technology, transparency, and yes – data – to deliver experiences that feel personal to the consumer will yield rewards.
Which brings us back to data. The ability to take data – to be able to understand it, process it, to extract value from it, to visualize it, to communicate it – is going to be a hugely important skill the next decades said someone from a small tech company. Data is the fuel that will drive these personal experiences. It starts with understanding our consumer. Clarifying their expectations and then – using data – exceeding those expectations. Customers care about themselves – as we’ve seen – and we must create an experience that caters to that tendency if we want to real estate technology to progress with the times. Yes – bottom line……
Customers don’t give a shit about data. And that is why we MUST.