Customers best practices
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The document outlines best practices for customers in 6 sections: 1. Understand markets, customers, competition and segment customers. 2. Involve customers in designing products and services to maximize value. 3. Market and sell products through distribution channels, pricing, and promotion strategies. 4. Engage customers in delivery through options, customization, and distribution capabilities. 5. Provide customer service through contact points and trained personnel to meet expectations. 6. Manage customer information by building profiles, measuring satisfaction, and using feedback for improvements.
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While the digital era has ushered in various marketing channels, traditional methods like catalogues offer a tangible, persuasive touchpoint. They serve as dynamic tools that not only introduce your offerings but also leave a lasting impression on potential clients.
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A. Visual Appeal Matters
The first impression of your catalogue is visual. Investing in high-quality images, engaging layouts, and a design that resonates with your brand identity is essential to capturing attention.
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HOW TO MAKE MONEY WITH FIVERR GIGS AND AFFILIATE PACKAGE.pdf
HOW TO MAKE MONEY WITH FIVERR GIGS AND AFFILIATE PACKAGE.pdf
Markma v57 exam review questions for chapters 5, 10 and 15
Markma v57 exam review questions for chapters 5, 10 and 15
How to Get Clients for Your Business Through Catalogues.pdf
How to Get Clients for Your Business Through Catalogues.pdf
Strategies for Encouraging Customer Loyalty | Customer Loyalty | Brand Loyalty
Strategies for Encouraging Customer Loyalty | Customer Loyalty | Brand Loyalty
Strategies for Encouraging Customer Loyalty | Customer Loyalty | Brand Loyalty
Strategies for Encouraging Customer Loyalty | Customer Loyalty | Brand Loyalty
More from Mohit Singla
Work vs. prison
This document compares and contrasts the key differences between prison and work. In prison, inmates spend most of their time in small cells, receive meals and have expenses paid for, and can engage in recreational activities. In contrast, at work employees spend long hours in cubicles, have to pay for meals and expenses, and could lose their job for non-work activities. Overall, the document suggests that while prison provides for basic needs, work requires greater personal responsibility and freedom comes with greater cost.
Word of mouth
The document discusses word of mouth marketing and influencers. It identifies six core human instincts that drive word of mouth, including to survive, connect, make sense of the world, reduce risk/uncertainty, benefit economically, and relieve tension. It then discusses Agent Wildfire's word of mouth success formula and identifies 10 audience attributes that influence word of mouth, including being passionate about a topic, seeking knowledge, and having an altruistic nature.
Why the moon
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
What if
1) The document presents concerns from educators over many decades about students' dependence on new technologies for writing, calculating, and learning.
2) Each excerpt expresses doubt that the technologies students were beginning to use (such as paper, pencils, ink, calculators, computers, and mobile devices) would last or be useful for the future.
3) However, the technologies that were once considered luxuries or fads ultimately became integrated into modern education.
Vision mission
This short document discusses the importance of having a clear vision in order to define the mission and ensure passion for achieving goals. It states that without a clear vision, the mission cannot be defined and without a defined mission, passion for action and achievement cannot be ensured.
Value of food
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Trust
Trust is like the feeling a one-year-old baby has when thrown in the air, laughing because they know their parent will catch them. The document draws a comparison between trust and the carefree feeling of a baby being tossed up and down, confident their caregiver will prevent them from falling. In a few short sentences, it conveys the message that trust is having complete faith that someone has your best interests and safety in mind.
Three shakti’s
The document discusses three types of Shakti or powers that can help a person succeed: Iccha Shakti which is the power of desire, Gyan Shakti which is the power of knowledge, and Kriya Shakti which is the power of skills.
The toyota way 14 mgmt principles
The document outlines 14 management principles of the Toyota Way. The principles focus on long-term philosophy over short-term goals, continuous process improvement, pull-based production systems to avoid overproduction, leveling workload, stopping to fix all problems the first time, standardized processes for continuous improvement, visual controls, reliable technology, developing leaders and exceptional people, respecting suppliers, and leaders directly observing situations.
The partition of india
The Partition of India in 1947 divided the subcontinent along religious lines into the secular states of India and Pakistan. Centuries of tensions between Hindus and Muslims escalated in the early 20th century, with calls for separate states by Muslim and Hindu nationalist groups. The British government approved the Mountbatten Plan, which divided British India into India and Pakistan. The rushed Partition resulted in mass violence and displacement, with over 15 million people forced to relocate across the new borders. India and Pakistan achieved independence on August 15, 1947 but the legacy of division continued to impact the relationship between the two newly formed nations.
The one minute manager
The document summarizes the key concepts of the "One Minute Manager" approach. It discusses three types of managers: autocratic, democratic, and the One Minute Manager. The One Minute Manager utilizes three secrets - one minute goals for clear expectations, one minute praising for immediate feedback, and one minute reprimands delivered respectfully. The approach aims to improve employee performance and satisfaction through simple, timely communication between managers and their teams.
The lost mumbai
The document provides details about various locations in Mumbai, India from the past, including railway stations like Churchgate, Ballard Pier, Colaba, and Dadar, as well as other landmarks like Apollo Bunder, Asiatic Town Hall, Oval Maidan, Marine Drive, Victoria Terminus (now Chhatrapati Shivaji Terminus), and Girgaum Chowpathy. It also contains photographs of steam engines, local trains, and trains passing through areas like Elphinstone, Dadar, Mumbai Central, Bhayandar Bridge, and the Parsik Tunnel in Thane from the early to mid-20th century.
The goal is zero defects
The document outlines a goal of zero defects by not making defects during production, not passing defects to downstream processes, and not accepting defective products or components from suppliers.
The glass evaluation
The document discusses five ways that people can view a partially filled glass of water: as half full (optimist), half empty (pessimist), that it doesn't matter because something will go wrong, as an opportunity for discussion, or by filling it up and moving on. While optimists and pessimists may not get much done, those who want constant discussion risk tying projects up in committees without completion. The most effective are proactive individuals who get things done, though they should be tempered by others to consider all facts first. Understanding these categories can help improve management of others and oneself.
The future of marketing & advertising
This document discusses the future of marketing and advertising. It argues that modern marketing involves embedding marketing into products through innovation, in order to make people's lives better. Brand loyalty is earned through positive experiences. The document also emphasizes creating valuable content and engaging consumers in order to establish brands as useful utilities. It suggests observing customers and collaborating with them to develop insights that can lead to improved products and marketing. The overarching message is that modern marketing should focus on enhancing people's lives.
The digestive system
The document provides an overview of the digestive system and its role in breaking down foods into smaller molecules through physical and chemical digestion. It discusses the importance of a balanced diet that provides all necessary vitamins, minerals, and energy requirements. Deficiency in certain vitamins can lead to diseases like scurvy or rickets. The document also outlines daily recommended intake of vitamins, minerals, and energy for males and females of different ages.
The art of being well
The document provides advice on staying healthy and avoiding illness by discussing emotions, decision making, problem solving, acceptance, trust, and maintaining a positive outlook. It suggests that repressing feelings can lead to illnesses, indecision causes stress and health issues, having a negative perspective makes problems seem larger, and living disingenuously through appearances rather than accepting reality is unhealthy. Finding solutions, trusting others, and living happily are presented as better alternatives that are therapeutic for both mind and body.
The 90 10 principle
The 90/10 Principle states that 10% of life is made up of external events outside of our control, while 90% is determined by our internal reactions to what happens. How we react to situations like spills, traffic, delays, and setbacks largely influences our experiences. Applying the principle means not letting negative reactions to small uncontrolled events affect our mood and entire day. Instead, responding calmly and positively ensures the external trigger does not ruin our experience or relationships. Understanding and applying this principle can change one's life by gaining control over reactions and avoiding unnecessary stress.
The 7 habits of highly effective people
The document summarizes the key habits of highly effective people according to Stephen Covey's book "The 7 Habits of Highly Effective People". It discusses 7 habits: 1) being proactive by focusing on things within your control, 2) beginning with the end in mind by scheduling priorities aligned with values, 3) putting first things first through effective time management, 4) thinking win-win through cooperative rather than competitive approaches, 5) seeking first to understand others before being understood, 6) synergizing by valuing interaction and being open to influence from others, and 7) sharpening the saw through self-renewal activities. The overall message is that developing certain habits can increase one's effectiveness.
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Customers best practices
- 2. A. Understand the Markets and Customers i . Understand competition & market environment ii .Understand customer’s wants and needs iii . Segment customers
- 3. B. Involve customers in the design of products and services i . Develop new concepts & plans for products & services ii . Maximize customer value iii . Refine and customize products /services by involving customers at a very early stage of product development cycle
- 4. C. Market and sell products & services i . Secure iii . Develop channels of ii . Establish advertising distribution. pricing. & promotion strategies. iv . Develop v. Process vi . Develop & deploy a orders. Customers. sales force.
- 5. D. Involve customers in the delivery of products & services i. Offer iii. Develop ii. Use Delivery various distribution customization delivery capability. to attract . options.
- 6. E. Provide customer service i . Establish points of contact ii . Develop service delivery capability iii . Train people to improve customer’s expectations
- 7. F. Manage customer information i . Build customer profiles. ii . Establish service information. iii . Measure customer performance & satisfaction. iv. Use customer feedback to make improvements
- 8. FICCI CE