The document outlines a customer service training program that teaches the acronym P.L.E.A.S.E. to represent key principles: P stands for being pleasant and positive with customers as this leads to better responses than a negative attitude. L stands for using logic and listening to understand customer needs and make informed decisions. E stands for bringing energy and enthusiasm to one's work to better serve customers. A stands for having a positive attitude and taking accountability for one's actions and words with customers. S stands for using smiles to diffuse situations and make customers feel more comfortable while also maintaining sobriety and clear-headedness. E stands for displaying empathy, keeping one's own emotions