The main aim of this study is to address the impact of switching cost on customer loyalty in context of both satisfaction as well as value measures.

2.  The main aim of this study is to address the impact of
switching cost on customer loyalty in context of both
satisfaction as well as value measures.
 As customer loyalty is the most important aspect, two
major points have been focused i.e., delighting customers
and delivering superior value and excellent quality
products.
 Reviews of 848 customers have been analyzed to assess the
customer loyalty, perceived value and switching costs.

3. To access the impact of perceived value on customer
loyalty.
Examining the effect of switching costs on
satisfaction–loyalty and value–loyalty relationships.
Satisfaction level of online customers have been
measured by highlighting 5 dimensions: customer
services, order fulfillment, ease of use, product
portfolio, and security.

4.  What are the roles of customer satisfaction and
perceived value in producing online customer
loyalty?
 Is customer satisfaction mediating the effect of
customer-perceived value on customer loyalty?
 How do switching costs moderate the effect of
customer satisfaction and perceived value on
customer loyalty?

5.  Web based survey technique has been used to examine the
effect of switching cost on customer satisfaction and
perceived value.
 Two variables have been used:
Demographic = age, education,
sex, and income
Usage = usage frequency and
intensity of the Internet and
Services.

6. Variable Collected Data
Gender Male = 80.8%
Female = 19.2%
Age 76.9% are between 25 and 54 years.
Education 68% are graduates or higher.
Income $60,000 or above of 49.4% respondents.
Residents US = 74%
17 other countries = 26%

7.  As the companies need to work in dynamic as
well as competitive environment, there are
many challenges the can be confronted by
the companies. Hence, the main reason
behind this study is to examine the effect of
switching costs on customer satisfaction and
perceived value.

8. The finding indicates that switching cost plays major role
in satisfaction–loyalty relationship.
It has been observed that when the customer satisfaction
level is below average, there is no moderate effect of
switching cost on customer satisfaction and perceived
value.
In case services are above average, switching cost can
serve as exit barrier.

9.  From the study, it has been concluded that
satisfaction and perceived value plays major role
in customer loyalty towards the companies.
 The primary determinants that need to be
focused are customer services, order fulfillment,
ease of use, product portfolio, and
security/privacy.
 The moderating effect of switching cost depends
upon the customer satisfaction level towards the
firm.

10. For every company to get success in the market, it
is important to maintain customer loyalty through
satisfaction as well as perceived value.
Switching cost plays an important role in affecting
customer loyalty. Monetary, behavioral, search, and
learning aspects are the main aspects that are
included in context to customer satisfaction.