investors' perception towards investment avenues (MBA 3rd sem- report)

1.  Submitted to: Submitted by:
Mrs. Savita choudhary Shafaq Arif

2.  An insightful investor perception study is an
important and powerful management tool,
both from a strategic planning and from a
corporate governance perspective

3.  Safety of Principal
 Liquidity (to meet emergencies)
 Income stability
 Appreciation and purchasing power stability
 Legality and freedom from care
 Tangibility (tangible properties like building,
machinery and land)

4.  SEBI – securities and exchange board of india is
one of the regulatory authorities for india’s
capital market.
 IRDA – insurance regulatory and development
authority in india regulates all the insurance
companies in india.
 AMFI – Association of mutual funds in india
regulates all the mutual fund companies in india.
 FIPB – Foreign investment promotion board
regulates all the foreign direct investment made
in india.

5.  To find out the needs of the current and
future investors and to give recommendation
that where they should invest.
 To understand in depth about different
investment avenues.
 The type of financial instruments, investors
would prefer to invest.
 The duration for which they would prefer to
keep their money invested.
 What are the factors that investors consider
before investing

6.  Age group profile
0
10
20
30
40
50
60
Series 1
Column1
Column2

7.  Occupation
0
5
10
15
20
25
Series 1
Series 2
Series 3

8.  Income level
0
10
20
30
40
50
60
below
100000
between
I lakh
and 2
lakhs
between
2 lakhs
and 3
lakhs
above 3
lakhs
Series 1
Series 2
Series 3

9.  Purpose of investment
0
5
10
15
20
25
30
Series 1
Series 2
Series 3

10.  The study concludes that investment done in
various investment avenues with the
expectation of short and long term earnings.
 The basic idea investment is to utilize surplus
money in favourable plans so that the money
will be rolled back and give high returns.
 When a person thinks about investment he
will never go for any risky plan.
 Risk propensity is an influential factor.