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1. Know your
Customer Needs Anita Agarwalla 13/10/2023

2. Agenda
• Introduction
• Know your customer needs
• Why do customers need us
• What do we know about our customers
• Customer’s current supplier
• Ten things you need to know about
our customers
• Conclusion
2

3. Introduction
Customer Needs
Understanding and meeting customer needs is a
fundamental concept in business and customer-
centricity. It involves the process of identifying,
assessing, and fulfilling the requirements,
preferences, and expectations of your customers.
Recognizing and addressing customer needs is
essential for building strong customer
relationships, increasing customer satisfaction,
and achieving business success.
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4. Why Your Customer Needs You
1. Unique Value Proposition:
Your business offers a unique solution or product that
caters specifically to your customer's needs. Your value
proposition sets you apart from competitors.
2. Expertise and Trust:
Customers trust your expertise and experience in your
industry. They rely on your knowledge to make informed
decisions.
3. Problem Solving:
You provide solutions to your customer's pain points and
challenges, making their lives easier or better.
4. Customer Support:
Prompt and effective customer support demonstrates your
commitment to helping customers succeed with your
product or service.
C O N F E R E N C E P R E S E N T A T I O N 4

5. What do we know about our customers
1.Behavior and Preferences
We understand their purchasing behavior, preferences, and the factors
influencing their buying decisions.
2.Feedback and Surveys:
Regular feedback and surveys have given us insights into their
satisfaction levels and suggestions for improvement.
3.Customer Segmentation:
We categorized customers into distinct segments based on various
characteristics, enabling more targeted marketing and services.
4. Emerging Trends:
Our awareness of emerging industry and market trends positions
us to meet their future needs.
5. Needs and Pain Points:
We've identified their specific needs, desires, and pain points
through feedback, surveys, and data analysis.
C O N F E R E N C E P R E S E N T A T I O N 5

6. Customers current supplier
1.Supplier Landscape:
Understanding the current supplier landscape is crucial to assess
market competition.
2. Relationship Strength:
Assessing the strength of customer-supplier relationships can reveal
potential vulnerabilities.
3. Price and Quality:
Knowing the price-quality balance offered by current suppliers helps
in pricing and quality strategies.
4. Unmet Needs:
Identifying areas where current suppliers may be falling short allows
us to position ourselves as a better solution.
5. Communication Gaps:
Understanding where communication gaps exist between customers
and their current suppliers helps us provide superior service. C O N F E R E N C E P R E S E N T A T I O N 6

7. Things You Need to Know About Customers-I
1.Demographics:
Customer age, gender, location, and other demographic
details provide valuable insights into our target audience.
2. Behavior Patterns:
Understanding their buying behavior, such as frequency, and
timing of purchases, helps shape our marketing strategies.
3. Pain Points:
Identifying their key pain points and challenges allows us to
offer solutions and stand out from competitors.
4. Loyalty Drivers:
Identifying factors that drive customer loyalty and repeat business
informs our customer retention strategies.
5. Feedback and Satisfaction:
Regular feedback and monitoring of satisfaction levels are essential to
gauge their experience and make improvements.
C O N F E R E N C E P R E S E N T A T I O N 7

8. Things You Need to Know About Customers-II
6. Preferences
Knowledge of their preferences, including product features, service
quality, and communication channels, ensures a tailored approach.
7. Communication Preferences:
Knowing how they prefer to be contacted and engaged, whether
through email, social media, or in-person, guides our outreach.
8. Buying Motivations:
Recognizing what motivates them to make a purchase helps
us create compelling marketing messages.
9.Competitor Consideration:
Understanding which competitors they consider and why
helps us position our offerings effectively.
10. Future Needs and Trends:
Staying attuned to emerging trends and anticipating their future
needs allows us to be proactive in meeting evolving demands.
C O N F E R E N C E P R E S E N T A T I O N 8

9. The more you engage with customers,
the clearer things become and the
easier it is to determine what you should
be doing.
John Russell
9

10. Open to Questions
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