This survey of 4,000 hotel and airline travelers found that:
- 94% stayed at a hotel and 64% traveled by flight in the past 12 months.
- 52% of hotel stays were completely for leisure purposes.
- 62% frequently book hotel rooms on the hotel's website, while 42% use travel websites.
- 25% check for loyalty program promotions when booking hotels.
Pwc analysis: What’s driving customer loyalty for today’s hotel brands?David Vicent
Excelent PWC Analysis about Hotel Loyaty Programmes today and the Differences between X and Y generation, or between Business or Leisure travelers. What are the most important percived Benefficts for each one?
The Effects of Customer Expectation and Perceived Service Quality on Customer...Samaan Al-Msallam
ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.
The relationship between customer satisfaction and customer loyalty in the ba...Samaan Al-Msallam
Abstract
A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over
the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence
customer loyalty. From a theoretical perspective it is very important to investigate which factors influence
customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services
of Bank. This study adopted empirical research design on the sample size of 401 respondents who were
customers of different banks in Syria. Data is collected through survey questionnaires related to customer
expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is
analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to
identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide
important managerial implications.
Keywords: bank, customer satisfaction, customer loyalty.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
Pwc analysis: What’s driving customer loyalty for today’s hotel brands?David Vicent
Excelent PWC Analysis about Hotel Loyaty Programmes today and the Differences between X and Y generation, or between Business or Leisure travelers. What are the most important percived Benefficts for each one?
The Effects of Customer Expectation and Perceived Service Quality on Customer...Samaan Al-Msallam
ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.
The relationship between customer satisfaction and customer loyalty in the ba...Samaan Al-Msallam
Abstract
A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over
the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence
customer loyalty. From a theoretical perspective it is very important to investigate which factors influence
customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services
of Bank. This study adopted empirical research design on the sample size of 401 respondents who were
customers of different banks in Syria. Data is collected through survey questionnaires related to customer
expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is
analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to
identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide
important managerial implications.
Keywords: bank, customer satisfaction, customer loyalty.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
High customer loyalty is one of the most important indicators of good performing companies. Since customer satisfaction is directly linked to customer loyalty it is evident`that measuring customer satisfaction without taking customer loyalty into account and vice versa would be misleading.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
Deloitte’s annual business traveler surveyMarinet Ltd
Business traveler survey main themes
Millennials, Generation X may fuel growth in corporate travel
–85% of business travelers surveyed expect to take same or more trips in 2012 when compared to 2011.
–Younger respondents (18–44 years) are expecting to travel more frequently in 2012 than the older respondents (45+ years).
•Generation gap may define hotel preferences
–Of those respondents who expect to travel less in 2011, six out of ten (64%) cited the recession as the primary reason.
–Six out of ten (60%) respondents noted that facilities and services quality vary widely within hotel brands.
•Travelers prioritize amenities and efficiencies
–Six out of ten respondents (61%) expect more from hotels with regards to amenities and services given that hotel prices have increased.
We work through setting objectives by integrating three circles of focus; Owner, Business & Family
All three areas must be addressed in looking at the business owner’s transition objectives. It is critical to understand & identify the transition objectives for the owner, the business & the family, as well as understand how they integrate with each other.
The most successful property management professionals are effectively using investment cash flow analysis to better manage the growth of their business. Leonard Baron, real estate professor and writer for Zillow, will break it down and share his straightforward rental property cash flow metrics so your business can become a cash cow.
In 2008 Freelanceswitch published a survey 'to find common threads, traits, and data about people' working as freelancers. Respondents were from around the globe.
The report presents a good base for how much clients all over the world are willing to pay for services offered by freelancers.
Study of Debit, Credit & Prepaid Programs. Member Preferences and Marketing S...NAFCU Services Corporation
The Discover Spending Monitor is a quarterly report that polls over 8,000 consumers on a monthly basis. This survey details the spending intentions of consumers and reports trends about their outlook of finances and their perception of the economy. It is unique because it is the only survey of its kind to measure the behavior of credit union members. Lately, there has been a spike in consumer confidence, which opens the door for credit unions to grow and market their products. So how sharp is this increase in consumer confidence? How can your credit union take advantage of this opportunity? This presentation will provide a detailed analysis of current trends and point out how your credit union can take advantage of the improving economy. Learn more at: www.nafcu.org/discover
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
High customer loyalty is one of the most important indicators of good performing companies. Since customer satisfaction is directly linked to customer loyalty it is evident`that measuring customer satisfaction without taking customer loyalty into account and vice versa would be misleading.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
Deloitte’s annual business traveler surveyMarinet Ltd
Business traveler survey main themes
Millennials, Generation X may fuel growth in corporate travel
–85% of business travelers surveyed expect to take same or more trips in 2012 when compared to 2011.
–Younger respondents (18–44 years) are expecting to travel more frequently in 2012 than the older respondents (45+ years).
•Generation gap may define hotel preferences
–Of those respondents who expect to travel less in 2011, six out of ten (64%) cited the recession as the primary reason.
–Six out of ten (60%) respondents noted that facilities and services quality vary widely within hotel brands.
•Travelers prioritize amenities and efficiencies
–Six out of ten respondents (61%) expect more from hotels with regards to amenities and services given that hotel prices have increased.
We work through setting objectives by integrating three circles of focus; Owner, Business & Family
All three areas must be addressed in looking at the business owner’s transition objectives. It is critical to understand & identify the transition objectives for the owner, the business & the family, as well as understand how they integrate with each other.
The most successful property management professionals are effectively using investment cash flow analysis to better manage the growth of their business. Leonard Baron, real estate professor and writer for Zillow, will break it down and share his straightforward rental property cash flow metrics so your business can become a cash cow.
In 2008 Freelanceswitch published a survey 'to find common threads, traits, and data about people' working as freelancers. Respondents were from around the globe.
The report presents a good base for how much clients all over the world are willing to pay for services offered by freelancers.
Study of Debit, Credit & Prepaid Programs. Member Preferences and Marketing S...NAFCU Services Corporation
The Discover Spending Monitor is a quarterly report that polls over 8,000 consumers on a monthly basis. This survey details the spending intentions of consumers and reports trends about their outlook of finances and their perception of the economy. It is unique because it is the only survey of its kind to measure the behavior of credit union members. Lately, there has been a spike in consumer confidence, which opens the door for credit unions to grow and market their products. So how sharp is this increase in consumer confidence? How can your credit union take advantage of this opportunity? This presentation will provide a detailed analysis of current trends and point out how your credit union can take advantage of the improving economy. Learn more at: www.nafcu.org/discover
Qualitative and quantitative analysis of sustainable banks compared with global systematically important institutions.
The analysis may be not complete and only indicate a small scope of each banks qualities. All figures have been researched and retrieved from publicly available documents. The full report with details can be retrieved on request.
The Debt Coverage Ratio is very commonly used in real estate investment analysis where leverage is used. Loan, Debt, Debt Service, Financing, Leverage all mean receiving money with a repayment plan with the property or more as collateral. There are so many different ways to structure a loan that I won't begin to go through the different methods, but they all have a loan amount and debt service. The institution usually uses two methods to figure out how much to loan on a commercial real estate property. Loan to Value (LTV) and Debt Coverage Ratio (DCR), and usually picks the method that creates the lowest initial loan amount. The Loan to Value is based of a percentage of the purchase price. The Debt Coverage Ratio creates a ratio that represents how much net operating income there is to cover the debt created by all the loans on the property.
The Psychology of Sharing
There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.
This study uncovers:
Primary motivations for sharing
Six sharing personas
Essential steps for marketers aiming to get their content shared
Impact of sharing on Information Management
Cycle of sharing
Enduring role of e-mail in the age of social media