Customers interact with digital and online touchpoints throughout their day from checking smartphones in the morning, calling rides to work and home, using laptops and PCs at work, ordering food via apps at lunch, checking social media during breaks, checking emails online, and watching digital TV at home. Advertisers can target these touchpoints through methods like Google ads, search engine marketing, email marketing, sponsored content, and promotional codes to raise donations for causes like feeding the hungry or highlighting medical needs through documentaries.

1. Customer Journey
Advertising Touch Points

2. When they wake up
they check their
smartphones
To reach work,
they call a ride.
At workplace, they
use their
laptops/PCs
During Lunchtime, they use
apps to order food.
During Tea Breaks, they
check their Social Media.
People check many
Emails online.
To reach home,
they call a ride.
At home, they
watch Digital Tv.
Exclusive promo
code to get
donations.
Google Ads and SEM
Sponsor a Meal to
a hungry person.
Start a documentary
highlighting medical needs.
Exclusive promo
code to get
donations.
Email Marketing
Content and articles