www.IFSWORLD.com
SINGER
A RETAIL INDUSTRY SUCCESS
STORY
OCT 2013

© 2013 IFS
3
© 2013 IFS
POORNA BANDARA
GENERAL MANAGER/DIRECTOR CONSULTING SOUTH ASIA
PROJECT DIRECTOR/ACCOUNT MANAGER SINGER IMPLEMENTATIONS

poorna.bandara@ifsworld.com

4
© 2013 IFS
QUESTION:
WHAT WAS THE TALLEST
BUILDING EARLY 1900?
As per Wikipedia –
It was the Singer Head Office in New York

6
© 2013 IFS
NOT ONLY FOR BUILDINGS BUT SEWING MACHINES

7
© 2013 IFS

!!!
SINGER BRAND 21ST CENTURY
SINGER MOVED CAMPS TO SOUTH ASIA
LARGEST RETAIL NETWORK
IN SOUTH ASIA – 2500 CITIES

“BRAND OF MULTI BRANDS”

8

“PEOPLES BRAND” – 7 CONSECUTIVE YEARS
© 2013 IFS
IFS JOURNEY WITH SINGER

© 2013 IFS
SINGER AND IFS HITS HEADLINES IN 2004

LARGEST RETAILER OF SOUTH ASIA
PICKS IFS AS THEIR ERP PARTNER

10
© 2013 IFS
SCOPE OF THE PROJECT

© 2013 IFS
PROJECT SCOPE
THE ENTIRE RETAIL NETWORK
CONSUMER FINANCING BUSINESS
WAREHOUSES
SERVICE CENTERS
HUMAN RESOURCE MANAGEMENT
PAY ROLL
FINANCE

12
© 2013 IFS
THE BUSINESS SOLUTION
STANDARD SYSTEM
IFS RETAIL
IFS DISTRIBUTION
IFS SERVICE MANAGEMENT
IFS HUMAN RESOURCE MANAGEMENT
IFS FINANCE
EXTENSIONS
WEB-BASED CONSUMER DURABLE RETAIL
EXTENSION
WEB-BASED CONSUMER FINANCING EXTENSION
WEB-BASED BRANCH MANAGEMENT EXTENSION
CHALLENGE - CONQUER SOUTH ASIA

14
© 2013 IFS
WE NEEDED STRATEGIES
PILOT RUN FOR PERFECTION – ROLL OUT IN
BATCHES
NOT ARM CHAIR BUT REACH THE CITIES – “BUS
STRATEGY”
EXTENSIVE TRAINING AND HAND HOLDING

15
© 2013 IFS
PILOT RUN
SINGER HAD THE “SEWAGE SYSTEM SYNDROME”
MOST CUSTOMERS VISITED THE SHOP ON
THE LAST DAY OF THE MONTH
MORE THAN A MILLION ERP TRANSACTIONS
ON A PEAK DAY

MASSIVE ORACLE TUNING
“PERFECT SYSTEM” BEFORE ROLL OUT
16
© 2013 IFS
TRAINING ERP WITH A DIFFERENCE
MASSIVE EXERCISE
USE REGIONAL RESOURCES SUCH AS SCHOOLS
RECRUITED TEMPORARY STAFF

17
© 2013 IFS
IFS AND SINGER CONQUERED SOUTH ASIA
STORY OF 5 DOTS TO 3500 DOTS

2005

18

2007

SOUTH ASIA’S LARGEST ERP
IMPLEMENTATION
© 2013 IFS
COMPLETION OF BACK END
STANDARD SYSTEM
IFS RETAIL
IFS DISTRIBUTION
IFS SERVICE MANAGEMENT
IFS HUMAN RESOURCE MANAGEMENT
IFS FINANCE
EXTENSIONS
CONSUMER DURABLE RETAIL EXTENSION
CONSUMER FINANCING EXTENSION
BRANCH MANAGEMENT EXTENSION
AND FINALLY …ULTIMATE DREAM OF EVERY CEO
Thailand
200 Retail Shops
477 Distributors in

Pakistan
160 Retail Shops
235 Distributors

381 Shops
662 Distributors in Sri
Lanka

338 Retail Shops
263 Distributors

POWERE BY
IFS BUSINESS PERFORMANCE
KEY BENEFITS

© 2013 IFS
THANUJA SENEVIRATNE

SENIOR IT MANAGER
SINGER SRI LANKA PLC

thanujas@singersl.com

22
© 2013 IFS
ONE VIRTUAL WAREHOUSE FOR REGION
ALL PRODUCTS TO ALL SHOPS

23
© 2013 IFS
VERSATILE RETAIL NETWORK MANAGEMENT SYSTEM

24
© 2013 IFS
IT WAS AND END TO END SOLUTION

25
© 2013 IFS
OPERATIONAL EXCELLENCE TO INNOVATIONS

© 2013 IFS
ENTERPRISE ECO SYSTEM
IFS BUILT ECO SYSTEM WITH INTEGRATIONS TO
BANKS – CUSTOMERS CAN DO BANKING
TELECOM COMPANIES – PAY BILLS
UTILITY COMPANIES – PAY UTILITY BILLS
WHY ENTERPRISE CONNECTIVITY
INCREASED CUTOMER FOOT PRINT
INCREASED CASH FLOW
MULTI MODE CUSTOMER REACH

28
© 2013 IFS
PROJECT COMPLETION

© 2013 IFS
PRESS CONFERENCE

30
© 2013 IFS
COCKTAIL PARTY

31
© 2013 IFS
SUCCESS MADE OFFICIAL
IFS BECOMES THE 6TH BUSINESS STRATEGY

Page 36
32
© 2013 IFS
THE JOINT VIDEO

33
© 2013 IFS
Q&A

© 2013 IFS
BARCELONA QUIZ
QUESTION :
WHAT IS TALLEST
DEMOLISHED STRUCTURE
IN THE WORLD?
THE WINNER WALKS AWAY
WITH A VALUABLE GIFT
IFS

www.IFSWORLD.com

THIS DOCUMENT MAY CONTAIN STATEMENTS OF POSSIBLE FUTURE FUNCTIONALITY FOR IFS’S SOFTWARE PRODUCTS AND
TECHNOLOGY. SUCH STATEMENTS OF FUTURE FUNCTIONALITY ARE FOR INFORMATION PURPOSES ONLY AND SHOULD NOT BE
INTERPRETED AS ANY COMMITMENT OR REPRESENTATION. IFS AND ALL IFS PRODUCT NAMES ARE TRADEMARKS OF IFS. THE
NAMES OF ACTUAL COMPANIES AND PRODUCTS MENTIONED HEREIN MAY BE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.

© 2013 IFS

Customer case: The retail industry working with IFS

  • 1.
  • 2.
    SINGER A RETAIL INDUSTRYSUCCESS STORY OCT 2013 © 2013 IFS
  • 3.
  • 4.
    POORNA BANDARA GENERAL MANAGER/DIRECTORCONSULTING SOUTH ASIA PROJECT DIRECTOR/ACCOUNT MANAGER SINGER IMPLEMENTATIONS poorna.bandara@ifsworld.com 4 © 2013 IFS
  • 5.
    QUESTION: WHAT WAS THETALLEST BUILDING EARLY 1900?
  • 6.
    As per Wikipedia– It was the Singer Head Office in New York 6 © 2013 IFS
  • 7.
    NOT ONLY FORBUILDINGS BUT SEWING MACHINES 7 © 2013 IFS !!!
  • 8.
    SINGER BRAND 21STCENTURY SINGER MOVED CAMPS TO SOUTH ASIA LARGEST RETAIL NETWORK IN SOUTH ASIA – 2500 CITIES “BRAND OF MULTI BRANDS” 8 “PEOPLES BRAND” – 7 CONSECUTIVE YEARS © 2013 IFS
  • 9.
    IFS JOURNEY WITHSINGER © 2013 IFS
  • 10.
    SINGER AND IFSHITS HEADLINES IN 2004 LARGEST RETAILER OF SOUTH ASIA PICKS IFS AS THEIR ERP PARTNER 10 © 2013 IFS
  • 11.
    SCOPE OF THEPROJECT © 2013 IFS
  • 12.
    PROJECT SCOPE THE ENTIRERETAIL NETWORK CONSUMER FINANCING BUSINESS WAREHOUSES SERVICE CENTERS HUMAN RESOURCE MANAGEMENT PAY ROLL FINANCE 12 © 2013 IFS
  • 13.
    THE BUSINESS SOLUTION STANDARDSYSTEM IFS RETAIL IFS DISTRIBUTION IFS SERVICE MANAGEMENT IFS HUMAN RESOURCE MANAGEMENT IFS FINANCE EXTENSIONS WEB-BASED CONSUMER DURABLE RETAIL EXTENSION WEB-BASED CONSUMER FINANCING EXTENSION WEB-BASED BRANCH MANAGEMENT EXTENSION
  • 14.
    CHALLENGE - CONQUERSOUTH ASIA 14 © 2013 IFS
  • 15.
    WE NEEDED STRATEGIES PILOTRUN FOR PERFECTION – ROLL OUT IN BATCHES NOT ARM CHAIR BUT REACH THE CITIES – “BUS STRATEGY” EXTENSIVE TRAINING AND HAND HOLDING 15 © 2013 IFS
  • 16.
    PILOT RUN SINGER HADTHE “SEWAGE SYSTEM SYNDROME” MOST CUSTOMERS VISITED THE SHOP ON THE LAST DAY OF THE MONTH MORE THAN A MILLION ERP TRANSACTIONS ON A PEAK DAY MASSIVE ORACLE TUNING “PERFECT SYSTEM” BEFORE ROLL OUT 16 © 2013 IFS
  • 17.
    TRAINING ERP WITHA DIFFERENCE MASSIVE EXERCISE USE REGIONAL RESOURCES SUCH AS SCHOOLS RECRUITED TEMPORARY STAFF 17 © 2013 IFS
  • 18.
    IFS AND SINGERCONQUERED SOUTH ASIA STORY OF 5 DOTS TO 3500 DOTS 2005 18 2007 SOUTH ASIA’S LARGEST ERP IMPLEMENTATION © 2013 IFS
  • 19.
    COMPLETION OF BACKEND STANDARD SYSTEM IFS RETAIL IFS DISTRIBUTION IFS SERVICE MANAGEMENT IFS HUMAN RESOURCE MANAGEMENT IFS FINANCE EXTENSIONS CONSUMER DURABLE RETAIL EXTENSION CONSUMER FINANCING EXTENSION BRANCH MANAGEMENT EXTENSION
  • 20.
    AND FINALLY …ULTIMATEDREAM OF EVERY CEO Thailand 200 Retail Shops 477 Distributors in Pakistan 160 Retail Shops 235 Distributors 381 Shops 662 Distributors in Sri Lanka 338 Retail Shops 263 Distributors POWERE BY IFS BUSINESS PERFORMANCE
  • 21.
  • 22.
    THANUJA SENEVIRATNE SENIOR ITMANAGER SINGER SRI LANKA PLC thanujas@singersl.com 22 © 2013 IFS
  • 23.
    ONE VIRTUAL WAREHOUSEFOR REGION ALL PRODUCTS TO ALL SHOPS 23 © 2013 IFS
  • 24.
    VERSATILE RETAIL NETWORKMANAGEMENT SYSTEM 24 © 2013 IFS
  • 25.
    IT WAS ANDEND TO END SOLUTION 25 © 2013 IFS
  • 26.
    OPERATIONAL EXCELLENCE TOINNOVATIONS © 2013 IFS
  • 27.
    ENTERPRISE ECO SYSTEM IFSBUILT ECO SYSTEM WITH INTEGRATIONS TO BANKS – CUSTOMERS CAN DO BANKING TELECOM COMPANIES – PAY BILLS UTILITY COMPANIES – PAY UTILITY BILLS WHY ENTERPRISE CONNECTIVITY INCREASED CUTOMER FOOT PRINT INCREASED CASH FLOW
  • 28.
    MULTI MODE CUSTOMERREACH 28 © 2013 IFS
  • 29.
  • 30.
  • 31.
  • 32.
    SUCCESS MADE OFFICIAL IFSBECOMES THE 6TH BUSINESS STRATEGY Page 36 32 © 2013 IFS
  • 33.
  • 34.
  • 35.
    BARCELONA QUIZ QUESTION : WHATIS TALLEST DEMOLISHED STRUCTURE IN THE WORLD? THE WINNER WALKS AWAY WITH A VALUABLE GIFT
  • 36.
    IFS www.IFSWORLD.com THIS DOCUMENT MAYCONTAIN STATEMENTS OF POSSIBLE FUTURE FUNCTIONALITY FOR IFS’S SOFTWARE PRODUCTS AND TECHNOLOGY. SUCH STATEMENTS OF FUTURE FUNCTIONALITY ARE FOR INFORMATION PURPOSES ONLY AND SHOULD NOT BE INTERPRETED AS ANY COMMITMENT OR REPRESENTATION. IFS AND ALL IFS PRODUCT NAMES ARE TRADEMARKS OF IFS. THE NAMES OF ACTUAL COMPANIES AND PRODUCTS MENTIONED HEREIN MAY BE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS. © 2013 IFS