This document discusses key performance indicators (KPIs) for a customer account representative position. It provides examples of KPIs, performance appraisal methods, and the key result areas (KRAs) that should be considered when developing KPIs for this role. Steps for creating a KPI system are outlined, along with common mistakes to avoid, such as having too many KPIs not linked to the organization's strategy. A website with additional KPI samples and materials is also referenced.