Digital printing is the primary method used by printing services for creating marketing materials like brochures and billboards. Digital printing uses dyes, toner, or electrographic inks rather than pigment-based inks, and creates a new image for each document using lasers and toner on paper or other materials. This allows for customization and variable data printing. Printing services can help businesses with both small format variable data printing for items like brochures and mailers, as well as large format printing for outdoor advertisements, banners, and tradeshow booths using printers up to 40 inches wide that can print on various materials like paper or vinyl in high resolution.

1. Using Printing Services For Your Business - Custom
Backlit Printing
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By Reon Vaino - http://www.multicolorsigns.com/
When it comes to advertisements and marketing collateral, the typical business doesn't do its own inhouse printing. Rather, Custom Backlit Printing an outside printing service should be used. But, in
terms of capabilities, outside printing services can do practically anything, from small to large format
printing to designing graphics and tradeshow booths. If you are looking to get your business or
organization seen, what can printing services do for you?
First off, understand that digital printing is the primary method used for creating documents, from
brochures to billboards. While digital printing essentially encompasses all devices that image from a
computer, such devices do not use pigment-based inks; instead, dyes, toner, or electrographic inks are
employed. Lasers produce the image, and then electricity and toner enforce it onto paper or the
material being used.
Unlike past printing methods, digital printing creates a new image for each document; older
technologies essentially created duplicates of a master image, which could become unclear over time.
As a result of this technology, digital printing requires less time, materials, and expense to produce
documents than other methods.

2. Digital printing also allows for customization, or variable data. Printing devices can be programmed to
have changing information for text and colors, and as a result, every print can appear unique.
As far as printing services for your business go, variable data is particularly helpful for small format jobs,
such as brochures, postcards, mailers, catalogs, or booklets. No business has a truly uniform customer
base, so why should a print marketing campaign making use of smaller documents take such an
approach? With small format printing, a printer can change text and graphics to target each
demographic of your customer base.
Yet, many businesses make use of large format printing. With a self-explanatory name, large format
printing services encompasses billboards, vehicle wraps, banners, outdoor and indoor advertisements
and displays, and tradeshow booths. Essentially, when graphics or text need to be printed over a greater
surface area, large format printing is the service your company needs.
No matter if vehicle wraps or bus placards are being created, large format printers are typically 40
inches wide, with the material fed from a web roll. Any size document, in this case, is possible, and with
300 to 600 dpi, each has high resolution graphics. The large format printers, as well, have six color units:
CMYK with a light tint of cyan and a light tint of magenta. The documents created end up being brighter
with more detailed highlights and less dot gain, and nearly any material can be used, including paper,
cloth, canvas, backlit film, stiff boards, Tyvek, or vinyl. Because billboards or other documents may be
outdoors, large format printers may use dyes that resist moisture and fading.
So… What’s Next ?
To learn more about Custom Backlit Printing, Click Here: http://www.multicolorsigns.com/