Ramz, a young artist from Croydon, gained extreme exposure over the past 3 months with his catchy new single "Barking". The music video has over 25 million views and has been in the UK top 10 for over 3 weeks. Though no extreme finances were invested, the use of social media challenges and memes helped the video gain exposure. Ramz would post short music video teasers on Instagram to create hype for the full video release, gaining thousands of views on popular pages.