CUNY IT Conference - Designing & Developing an Agile Web Eco-system
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Engaging your target audience requires intelligently communicating your institution's brand and strategic advantages via a distributed network including email, websites, portals, social media and mobile devices. The web landscape is vast and decentralized, and aggregating content sources via a unified and cohesive strategy poses significant challenges. This presentation demonstrates how to design a flexible website architecture facilitating the publishing, sharing and syndicating of content across an organization's distributed web eco-system.
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CUNY IT Conference - Designing & Developing an Agile Web Eco-system
- 14. Three primary challenges include: • Login (Single Sign-On) • Content Editors/Contributors User Experience • Content Migration
Editor's Notes
- Thank you all for coming today, my name is David Stevens, manager of web services at Lehman College which is one of the 24 campuses that make up the City University of New York. Lehman College is comprised of about 12,000 students in undergraduate, graduate, certificate and phD programs from our adult learning and continuing ed. Ou demographic is largely comprised of urban students from the Bronx and New York City as well as suburban students from lower Hudson Valley and Westchester county (these details will come into play shortly as we discuss the branding and planning portion of today’s presentation. Today’s presentation is called ‘Designing and developing an agile web eco-sytem and reflects the iterative evolution of Lehman College’s web properties including the primary public website as well as several additional tools and applications (some centralized and some decentralized) which comprise our web eco-system (we’ll look at those components individually shortly). Today’s presentation ‘Designing and Developing an Agile Web Eco-System reflects the iterative evolution of Lehman College’s web properties beginning with a public redesign four years ago to our present efforts developing a responsive redesign with a target go live date of mid-August.This presentation speaks to the vast landscape of tools and technologies. It’s not about just having the technologies in place, it’s about using the tools to communicate your institution’s brand and messaging and reach and communicate to your audience. This presentation is primarily geared towards content editors, content strategists, web architects, and web and communication managers.
- We’ve all heard of the saying ‘Content is King’, but I’d like to propose amending that statement to read ‘Content Strategy is King’. Content is critical to communicating your messaging and brand, but without careful planning and an understanding of modern web publishing tools and strategies, we all face the risk of our content being watered down and ‘lost in translation’.We need good content, and when we get it we need to make sure it reaches our target audiences and is ACTIONABLE. WE ALL KNOW WE NEED GREAT CONTENT TO COMMUNICATE OUR MISSION, MESSAGING, AND BRAND, AND WE ALSO KNOW HOW HARD GREAT, STICKY, AND ACTIONABLE CONTENT IS TO COME BY. SO WHEN WE GET IT, WE HAVE TO MAKE SURE TO MAXIMIZE VISIBILITY AND MAKE IT ACTIONABLE. HOW DO WE DO THAT?
- We’ve all heard of the saying ‘Content is King’, but I’d like to propose amending that statement to read ‘Content Strategy is King’. Content is critical to communicating your messaging and brand, but without careful planning and an understanding of modern web publishing tools and strategies, we all face the risk of our content being watered down and ‘lost in translation’.We need good content, and when we get it we need to make sure it reaches our target audiences and is ACTIONABLE. WE ALL KNOW WE NEED GREAT CONTENT TO COMMUNICATE OUR MISSION, MESSAGING, AND BRAND, AND WE ALSO KNOW HOW HARD GREAT, STICKY, AND ACTIONABLE CONTENT IS TO COME BY. SO WHEN WE GET IT, WE HAVE TO MAKE SURE TO MAXIMIZE VISIBILITY AND MAKE IT ACTIONABLE. HOW DO WE DO THAT?
- We’ve all heard of the saying ‘Content is King’, but I’d like to propose amending that statement to read ‘Content Strategy is King’. Content is critical to communicating your messaging and brand, but without careful planning and an understanding of modern web publishing tools and strategies, we all face the risk of our content being watered down and ‘lost in translation’.We need good content, and when we get it we need to make sure it reaches our target audiences and is ACTIONABLE. WE ALL KNOW WE NEED GREAT CONTENT TO COMMUNICATE OUR MISSION, MESSAGING, AND BRAND, AND WE ALSO KNOW HOW HARD GREAT, STICKY, AND ACTIONABLE CONTENT IS TO COME BY. SO WHEN WE GET IT, WE HAVE TO MAKE SURE TO MAXIMIZE VISIBILITY AND MAKE IT ACTIONABLE. HOW DO WE DO THAT?
- We’ve all heard of the saying ‘Content is King’, but I’d like to propose amending that statement to read ‘Content Strategy is King’. Content is critical to communicating your messaging and brand, but without careful planning and an understanding of modern web publishing tools and strategies, we all face the risk of our content being watered down and ‘lost in translation’.We need good content, and when we get it we need to make sure it reaches our target audiences and is ACTIONABLE. WE ALL KNOW WE NEED GREAT CONTENT TO COMMUNICATE OUR MISSION, MESSAGING, AND BRAND, AND WE ALSO KNOW HOW HARD GREAT, STICKY, AND ACTIONABLE CONTENT IS TO COME BY. SO WHEN WE GET IT, WE HAVE TO MAKE SURE TO MAXIMIZE VISIBILITY AND MAKE IT ACTIONABLE. HOW DO WE DO THAT?
- We’ve all heard of the saying ‘Content is King’, but I’d like to propose amending that statement to read ‘Content Strategy is King’. Content is critical to communicating your messaging and brand, but without careful planning and an understanding of modern web publishing tools and strategies, we all face the risk of our content being watered down and ‘lost in translation’.We need good content, and when we get it we need to make sure it reaches our target audiences and is ACTIONABLE. WE ALL KNOW WE NEED GREAT CONTENT TO COMMUNICATE OUR MISSION, MESSAGING, AND BRAND, AND WE ALSO KNOW HOW HARD GREAT, STICKY, AND ACTIONABLE CONTENT IS TO COME BY. SO WHEN WE GET IT, WE HAVE TO MAKE SURE TO MAXIMIZE VISIBILITY AND MAKE IT ACTIONABLE. HOW DO WE DO THAT?