Cultural relativism is the idea that norms, beliefs, and values should be understood within their own cultural context rather than being judged against those of another culture. To understand another culture requires acquiring knowledge about it through research and direct exposure, which can lead to cultural appreciation. Culture includes both tangible and intangible heritage.

1. Cultural Relativism

2. What is Cultural Relativism?
-idea that all norms, beliefs, and values
are dependent on their cultural context
and should be treated as such.

4. Balance

5. Research method

7. 1.Acquisition of sufficient
knowledge about the cultural
question
2.Direct exposure to the other
culture
Cultural appreciation

8. Xenocentrism
The preference of the foreign.

9. Xenophobia
the fear of what is perceived as foreign or
strange.

10. Culture is Heritage
• Tangible
• Intangible