There are four types of global cultural codes: 1. Preliterate codes transmitted orally like myths and folktales using Ancient Greek myths as an example. 2. Written codes transmitted through books like the Bible, Quran, and Shakespeare influencing language and culture. 3. Screen codes transmitted visually through movies, TV, and videos using Bollywood films and shows like Game of Thrones as examples. 4. Digital codes transmitted online through social media, games, and e-learning changing how we communicate and access information globally.

1. WELCOM
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Types of global cultural codes
DESIGNED BY NURADIL MUSSAKHANOV
Se-2207
outline
Intro
Written
screen
Digital

2. outline
Intro
written
screen
Digital
OUTLINE
1) Introduction
2) Preliterate codes, example
3) Written(book) codes, example
4) Screen codes, example
5) Digital codes, example
6) Conclusion

3. outline
Introducti
on
written
screen
Digital
Introduction
• As the key to understanding the type of culture, unique cultural
features encoded In some form of information to identify a culture
• Cultural code defines a set of images that are associated with a
particular set of stereotypes in our minds. This is sort of cultural
unconscious, which is hidden even from our own understating, but is
also seen in our actions
• There are three kinds of global cultural codes:
1. Preliterate (Traditional)
2. Literary
3. Screen
4. Digital

4. outline
Preliterat
e
written
screen
Digital Preliterate (Traditional)
Codes
These are cultural codes that are transmitted through
oral traditions and indigenous knowledge. They are
often found in societies that do not have a written
language or have limited access to technology.
Examples include myths, legends, proverbs, and
folktales.
One of the great example it is: Ancient Greek myths and
legends, which tell stories about gods, heroes, and monsters
and reflect the cultural values and beliefs of the society.
And even films are being made about these legends and
myths

6. outline
Preliterat
e
Written
(books)
screen
Digital
Written(books)
Written (Book) Codes: These are cultural codes that are transmitted through written
language, including books, manuscripts, and other written materials. They have
played a significant role in cultural transmission throughout history
• The Bible, which is one of the most influential books in Western culture and
has shaped the religious beliefs, ethics, and values of millions of people for
centuries.
• The Qur'an, which is the holy book of Islam and provides guidance on a range
of issues, from personal morality to social justice.
• The works of Shakespeare, which are considered a literary masterpiece and
have had a profound impact on English language and culture.

7. outline
Preliterat
e
written
Screen
Digital
Screen
Screen Codes: These are cultural codes that are
transmitted through visual media such as movies,
television, and videos. They are a powerful tool for
cultural transmission, as they allow for the
dissemination of cultural values and norms to a
broad audience.
• Bollywood films, which are popular in India and other parts of the
world, showcasing Indian culture, music, dance, and fashion.
Bollywood films are known for their colorful visuals
• TV series, such as Game of Thrones, Breaking Bad, or Friends,
which have become cultural phenomena and have influenced the
way people think about topics such as power, morality, friendship,
and loyalty.

8. outline
Preliterat
e
Written
Digital
Digital
igital Codes: These are cultural codes that are transmitted through digital technology,
cluding the internet and social media. They have revolutionized the way we communicate
nd have allowed for the rapid dissemination of cultural information on a global scale.
Social media platforms like Facebook, Instagram, and Twitter, which allow users to share
and consume a wide range of cultural content, from news articles and memes to music
and videos.
Online games and virtual reality environments, which provide immersive and interactive
experiences that blur the boundaries between real and virtual worlds.
E-learning platforms and online courses, which enable people to access educational
materials and resources from anywhere in the world, democratizing access to
knowledge and skills.

9. References list
Smith, A. D. (2006). Cultural theory: An introduction. Blackwell
Publishing.
Ong, W. J. (1982). Orality and literacy: The technologizing of the
word. Routledge.