- The document discusses People Analytics and how understanding customers' personalities, interests, and attributes can help businesses better engage audiences. - It describes Cubeyou, a solution that identifies users across platforms, collects data on their likes and interests, and uses algorithms to create psychographic profiles with personal details. - Businesses can then use the profiles to precisely target marketing, increase sales success, improve customer service, and focus product development.

1. People
Analy+cs
You
Are
What
YOU
Like

2. WE
BELIEVE
• YOU
ARE
WHAT
YOU
LIKE.
• YOUR
CUSTOMERS
ARE
YOUR
MOST
IMPORTANT
ASSET.
• THE
MORE
YOU
KNOW
YOUR
CUSTOMERS,
THE
MORE
VALUABLE
YOU
ARE.

3. THE
PROBLEM
YOU
DO
NOT
KNOW
ENOUGH
ABOUT
YOUR
USERS!
ALL
I
KNOW
ABOUT
MOST
OF
MY
CUSTOMERS
IS
JUST
THEIR
EMAIL…

4. We
can
predict
your
customers’:
personality
type,
age,
income,
poli6cal
orienta6on,
cultural
background,
intelligence,
adop6on
circle,
emo6onal
status
and
much
more...
WE
USE
BIG
DATA
TO
CALCULATE
NEW
CUSTOMER
INFO
OUR
SOLUTION

5.
emails
Cubeyou
idenGfies
users
across
different
sources
and
collects
info
related
to
users’
likes/interests
(FB
likes,
Google+
Follows,
Linkedin
skills,
etc.)
Likes
algorithm
powered
by
Cambridge
university
Complete
and
acLonable
Psychographic
profile
Patent
pending
algorithm
developed
over
4
years
by
Cambridge
PhDs
and
Cubeyou
data
scienGsts,
crunches
data
and
creates
InferenGal
info.
System
delivers
a
complete
and
acGonable
customer
psychographic
profile
calculaGng
personality,
values,
a[tudes,
interests,
lifestyles…
HOW
DOES
IT
WORK?

6. “CREATING
NEW
CUSTOMER
INSIGHTS
TO
BETTER
ENGAGE
YOUR
AUDIENCE”.

7. HOW
DOES
IT
WORK?
(STEP
1)
3
WAYS
TO
CREATE
CUSTOMER
PROFILES

8. HOW
DOES
IT
WORK?
(STEP
2)
WE
CRUNCH
PEOPLES
LIKES
AND
CALCULATE
NEW,
EXPANDED
USER
PROFILES

9. HOW
DOES
IT
WORK?
(STEP
3)
WE
AGGREGATE
EXPANDED
USER
PROFILES
FOR
YOU

10. HOW
DOES
IT
WORK?
(STEP
4)
YOU
SEGMENT
USERS
TO
MEET
YOUR
NEEDS

11. HOW
CUBEYOU
HELPS
BUILD
YOUR
BUSINESS:
• MARKETING
-­‐
Precisely
target
markeGng
efforts
by
beaer
understanding
your
customer
preferences.
• SALES
-­‐
increase
close
success
rates
by
pre-­‐qualifying
sales
leads
based
on
personal
profiles.
• CUSTOMER
SERVICE
-­‐
Solve
customer
crisis
by
beaer
understanding
the
single
user
personality.
• R&D
–
Focus
research
&
development
based
on
your
user’s
interests,
a[tudes
and
lifestyle.

12. MARKETING:
SCENARIO:
NEW/HIGHLY
PRICED
PRODUCT
LAUNCH
1. SEGMENT
WHO
YOU
WANT
TO
TARGET:
• High
Income;
Early
Adopters
2.
UNDERSTAND
WHO
THEY
ARE
AND
FIND
PATTERNS
• Age:
Average
customer
is
25-­‐35
(
Not
35-­‐45
as
we
thought)
• Income:
Mid
level
spends
more,
(NOT
high
income
as
we
thought)
3.
UNDERSTAND
HOW
TO
CONNECT
WITH
THEM
• Conserva6ve:
Interested
more
in
hard
facts,
No
emo6onal
selling
• Outgoing:
Use
informal
language,
short
and
clear
sentences
4.
UNDERSTAND
HOW
TO
GAIN
THEIR
INTEREST
• Environmentally
aware:
underline
green
aXributes
and
recycling
• Tech
geek:
highlight
tech
details
bit&bytes
5.
UNDERSTAND
WHERE
TO
FIND
THEM
–
• Web:
(Apple,
Amazon)
Product
available
on
Apple
Store
and
Amazon.com
• Print:
(Men’s
Health,
Wired,
Makers)
Adver6sing
on
Men's
Health
and
Wired
RESULTS:
Ad
EffecGveness
up
35%
-­‐
ROI
up
120%

13. EASILY
INTEGRATE
WITH
WHAT
YOU
ALREADY
USE:
(APIS/CSV)

14. WHO
THINKS
WE’RE
COOL:

15. Let’s
see
how
we
can
help
you
Contact
Mark
Friedler
–
San
Francisco
tel.
415.683.6601
mfriedler@cubeyou.com
www.cubeyou.com