Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
LTUX 2nd meet up : http://goo.gl/eSLdDs
bottom up ux culture approach in taiwan strategies for implementation
討論現在台灣企業中 UX 所扮演的角色與利益衝突時心態和因應以及在企業內的推廣手段
LTUX 2nd meet up : http://goo.gl/eSLdDs
bottom up ux culture approach in taiwan strategies for implementation
討論現在台灣企業中 UX 所扮演的角色與利益衝突時心態和因應以及在企業內的推廣手段
8. The Squint Test 瞇眼測試
http://templates.mailchimp.com/design/calls-to-action/
A quick way to determine whether or not your email’s main call to action is obvious is
to perform the good ol' ‘squint test’. If you or anyone else can pick out the call to
action while squinting at the email, then it’s unlikely your readers will miss it either.
把畫面弄糊,讓自己或周遭的人試試能否馬上辨
識 CTA