1. Where do millions of men go to get the inside track on the
hottest women, the coolest trends, and the latest technology…?
Look no further than Dennis Publishing with their attitude-packed
array of publications – Maxim, Stuff, Blender and The Week.
Dennis Media Group functions as an internal production arm of
Maxim, Stuff and Blender, creating dynamic rich content for the
web and extending the brand from print to broadcast faster and
more cost-effectively than ever before.
“We needed to make sure that we brought our smart, innovative
brand alive in other media – and 844/X has allowed us to do
that,” said Chris Phoenix, Director of Dennis Media Group. “The
introduction of 844/X for us has really taken us to another level
of quality. Everybody wants to have a great-looking product – for
us it is a must – and we were always looking at the video we
were doing and saying, 'It could be better.' As soon as we got
844/X, we noticed a dramatic difference. We instantly raised the
bar and our work is now broadcast quality.”
844/X®
Beams on the
Red Carpet
Case Study
Dennis Publishing
Videos, Events, Commercials, Television, Online
Clients Include:
Maxim
Stuff
The Week
Blender

2. “It was our responsibility to
capture and edit … in only two
to three hours for pick up on
shows like Access Hollywood and
Entertainment Tonight. We could
not have done it without 844X.”
Brian Oakes,
Creative Director of Dennis
Media Group, Dennis Publishing
The speed and flexibility of 844/X has allowed Dennis Media
Group to expand the kind of work they do, as well as save
them time and money while insuring that their branding is up to
par. “Before 844/X, any promos that we wanted to produce
were usually hired out to third parties; now we produce them
ourselves and get them out faster,” said Phoenix. “We are
essentially a three-man operation, and 844X has really become
almost a fourth person in this office because it has allowed
the productivity level of our work to increase that much.”
For instance, DMG recently produced a media blitz for the
Maxim Hot 100 which included, among other things, online
promotion, a one-hour special on NBC, a star-studded party
in Los Angeles, and a special supplement in the Maxim
magazine. “One of the trickier portions of this project was the
Maxim Hot 100 party in Los Angeles,” said Brian Oakes,
Creative Director. “It was our responsibility to capture and edit
footage and sound bites of the red carpet and get that up to a
satellite that evening in only two to three hours for pick up on
shows like Access Hollywood and Entertainment Tonight. We
could not have done it without 844X. The footage looked great,
told a great story, and made it out to a nationwide news
audience the night it happened. That was unreal!”
844X has taken Dennis Publishing to another level as far
as their quality of work goes. “We started editing with the
Media 100 i system, and once we upgraded to 844/X, the
compatibility with the graphics has really improved. We can
deliver more by being able to work faster and have more time
to experiment creatively working within one system,” said
Phoenix. “We use programs such as Illustrator®
, PhotoShop®
and After Effects®
– for 844/X we can import whatever we
need as fast as we need it, with no hassles and no
headaches,” says Oakes. “It has made a huge difference
in our work.”
“Everybody wants to have a great-looking product, and we were
always looking at the video we were doing and saying, 'Why
doesn't it look like what we're seeing on television or in film?’”
said Chris Phoenix. “As soon as we got 844X, we noticed a
drastic difference in the way everything was appearing. Color
correction, transitions, edits and geometrics can all be done in
real time. Everything we create looks 100 percent better. And
we owe all of that to 844X.”
“Maxim and Stuff are about great-looking product, beautiful
women… a really smart magazine with a lot of attitude and a
really strong brand,” said Phoenix. “We needed images in
motion that are just as strong, just as vibrant, and just as
powerful as the magazine, and 844X has given us that.
Everything we do on 844X looks much, much better than it
would if we were using another editing system.”
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Case Study
Dennis Publishing