Chetna Richards and Ryan Bailey are designers at C+R Design. Their portfolio includes work for clients such as Power Chord Academy, 2220 Canton Lofts, Share the Health, Hasbro Toys, Lexicon Pharmaceuticals, Obscura Digital, Nordstrom's, Empire Bakery Co., India Alba School of Music, Three Canyons, Trezrbox, Urban Forest, and India Alba School of Music. Their mission is to understand their clients' goals and use visual communication to help clients achieve their ambitions. They provide branding, graphic design, and other design services.

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C+R DESIGN PORTFOLIO
Collaborative Productions of Chetna Richards + Ryan Bailey

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TABLE OF CONTENTS
03 Power Chord Academy
05 2220 Canton Lofts
07 Share the Health
08 Hasbro Toys
11 Lexicon Pharmaceuticals
14 Obscura Digital
OUR MISSION 15 Nordstrom’s
An Introduction to C+R Design
As designers, we feel that we are given the ability to create, mold, and/or
17 Empire Bakery Co.
polish the ideas of our clients into more meaninful, memorable systems of
visual communication. This is a responsibility that we cherish, and we seek
19 India Alba
to embolden both the projects that we take on as well as the relationships 21 Three Canyons
we keep with our clients. We seek to understand your ambitions and goals
as if they were our own, and using our expertise in visual communication, 21 Trezrbox
21 Urban Forest
we dedicate ourselves to the task of reaching those goals.
21 India Alba
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POWER CHORD ACADEMY
Music Camp Materials
For aspiring teenage musicians of the rock n’ roll breed, Power Chord Academy is
the premier summer camp for honing skills and mastering their craft. In a week’s
time, the future Jimi Hendrixes and Bob Dylans play in a band, record a CD single,
make a music video, play concerts, and meet pro musicians.
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2220 CANTON LOFTS
Newsletter and Informational Brochure
2220 connects history with the future. Starting with the steel sash
windows and exposed brick walls, Canton offers a new vision of urban
living for the future. The loft spaces can be easily subdivided in multiple
ways to fit the individuals style or taste.
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6. 2220 CANTON HAS EVERYTHING YOU LOOK FOR IN A HOME
With up to 2,500 square feet of living space, each loft is one
giant room to divide as you choose. Limitless possibilities are yours
with wall to wall personality in a uniquely shaped environment with
nothing but enviable wide-open spaces.
a. 2000-2200 sq.ft. on the second floor.
b. 2000-3500 sq ft on the pent house. Plus added feature of the
2220 CANTON HAS EVERYTHING YOU LOOK FOR IN A HOME
pent house track. With up to 2,500 square feet of living space, each loft is one
giant room to divide as you choose. Limitless possibilities are
yours with wall to wall personality in a uniquely shaped environ-
ment with nothing but enviable wide-open spaces.
Each condominium provides the ultimate in spacious living. A
different way of life, the lofts at 2220 Canton offer a prodigious
lifestyle to that of everyday suburban life. Located right in
the heart of Dallas.
Style: Floors:
Loft Concrete
Mls: Exterior:
11026136 Bricks
Living Room: Garage:
21 X 16 1 Car
Dining Room: Roof:
17 X 16 Built-up
Kitchen:
8X8
2220 FLOOR PLANS
2220 INTERIORS
COME ENJOY THE STATE-OF-THE -ART CANTON ANEMNITIES
Enjoy the convenience of the jogging trail, which winds around
the outskirts of the rooftop. The rooftop at 2220 Canton is unlike
any other in Dallas. Come and reap the benefits 2220 Canton has
to offer. The lofts at 2220 Canton make it possible for many to
live only minutes from the workplace. Thats town living!
Gym hours : Weekdays: 4.30AM-1AM Weekend: 24HRS
Personal training available upon request.
2220ANEMNITIES
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SHARE THE HEALTH
Cause Awareness Poster
Project (RED) provides aid to African communities affected by AIDS and HIV
through partnerships with mainstream products, media, and advertisement.
Share the Health was created as a means to draw attention to the facts about the
AIDS population in Africa and the cause and scope of Project (RED).
OFFICIAL SELECTION FOR THE 4TH ANNUAL DSVC NATIONAL STUDENT SHOw
& wINNER OF THE COVETED RALPH MEMORIAL AwARD AT CREATIVE SUMMIT 23
& PUBLISHED IN THE GRAPHIS NEw TALENT DESIGN ANNUAL 2009
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HASBRO TOYS
Vintage Toy Packaging and Website
These simple classic toys bring a child’s imagination to life. The vector
images present children using the toys in inventive ways, which is then
juxtaposed with vintage labels. This juxtaposition ties classic to modern.
OFFICIAL SELECTION FOR THE THE 4TH ANNUAL DSVC NATIONAL STUDENT SHOw
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LExICON PHARMACEUTICALS
2007 Annual Report
Lexicon Pharmaceuticals is a biopharmaceutical company focused on treatments
for human diseases. Their research is primarily focused on solutions for loss of
cognition, as in Alzheimer’s Disease. Per the release of acognition-enhancing
tablet, this annual report focuses on life before and after Alzheimer’s.
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OBSCUR A DIGITAL
Trade Show Banners
Obscura Digital is a part-creative studio and part-technology lab that designs,
creates, and implements immersive and interactive solutions for high-profile
advertising. With its proprietary technology, any and all surfaces — such as
skyscrapers, cars, buildings — become canvases for projecting images.
OFFICIAL SELECTION FOR THE THE 4TH ANNUAL DSVC NATIONAL STUDENT SHOw
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NORDSTROM ’S
2009 Annual Report
The concept highlights a new technology Nordstrom introduced called
Silverscreen. Silverscreen is a music video featuring their merchandise. The
annual is based on a song by KT Tunstall called “Suddenly I See,” which
talks about how a woman is empowered by everything she sees. A N N UA L R E P O RT 2 0 0 9
OFFICIAL SELECTION FOR THE THE 5TH ANNUAL DSVC NATIONAL STUDENT SHOw
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16. Nordstroms has chosen to
grow both methodically
and organically over
the years, eschewing the
growth-for-growth’s sake
N ordstrom has been given their word. “In the face of Federated May merger and acquisitions of other
fashion companies.
the 1,000-store chain it creates, Nordsrtom has gone increasingly the other way
Featuring:
,more towards the personal shopping and the customizing of the experience,” said Maxstudio
Partricia Johnson. “It is very astute, they have recognized that bigger isn’t better,
and instead giving customers control over how they access the merchandise. The
company, though, is growing by emphasizing freshness and newness of fashion,
beyond the customer service that is the hallmark.”
SHE LIKES TO LEAVE YOU
HANGING ON HER
word
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EMPIRE BAKERY CO.
Logo, Collateral, and Order Form
Empire bakery is an artisan bakery making European style natural breads
for retail and wholesale use, located in Dallas, Texas.
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18. SARA VAUGHN
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INDIA ALBA
Informational Brochure
India Alba School of Music explores the possibilities of combining two
very diverse musical cultures; Indian and Scottish. India Alba celebrates
the richness of each culture’s unique voice, sound, and nature. India
Alba is a catalyst in promoting globalization by harboring musical
fusions.
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THREE CANYONS TREZRBOx URBAN FOREST INDIA ALBA
Identity Mark Identity Mark Identity Mark Identity Mark
In the lush landscape of Patagonia, Arizona Per the use of its innovative system that provides Amid the chaos of bustling urban sprawl, Urban India Alba School of Music explores the
lies the green-thinking community called students and teachers with an easy way to store Forest is a environmental group that seeks to possibilities of combining two very diverse
Three Canyons. Through various innovations, artwork and projects online, Trezrbox seeks to provide city-dwellers with a relaxing escape musical cultures; Indian and Scottish. India Alba
initiatives, and environmentally-minded people, produce new ways of establishing connections by enriching parks and natural landscapes with celebrates the richness of each culture’s unique
Three Canyons seeks to give back to land as and forever saving cherished work. beautiful scenery. Urban Forest seeks to unite voice, sound, and nature. India Alba is a catalyst
much as they take from it, revitalizing the land the urban and natural world while keeping each in promoting globalization by harboring musical
while leading a green lifestyle. mindful of the other. fusions.
OFFICIAL SELECTION FOR THE THE OFFICIAL SELECTION FOR THE
4TH ANNUAL DSVC NATIONAL STUDENT SHOw 5TH ANNUAL DSVC NATIONAL STUDENT SHOw
& PUBLISHED IN CMYK MAGAZINE’S
CALL FOR ASPIRING CREATIVES #44
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THANK YOU!
For taking the time to look at our work
CHETNA RICHARDS
design director
chetna .richards@gmail .com
cPlUsr .design@gmail .com
214 502 8704
+
RYAN BAILEY
design director
rYanBaile Y.design@gmail .com
cPlUsr .design@gmail .com
214 502 1019
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