The document discusses various crowdfunding platforms including Kickstarter, Profounder, Crowdrise, and JustGiving, outlining their features and unique approaches to fundraising. It highlights successful case studies and best practices for engaging backers and building community support around projects. The importance of communication, personal storytelling, and innovative incentives for backers is emphasized for effective crowdfunding.

1. July 6, 2011 Crowdsourced Fundraising CrossLink

2. Agenda Definition Landscape Case Studies Best practices

3. What is ‘Crowd-Funding’ ? Attracting resources for creativity, causes, and businesses via the web

4. Landscape

5. Kickstarter: Funding Creativity The largest funding platform for creative projects A new form of commerce & patronage Project creators keep 100% ownership and control over their work. Projects offer unique benefits to backers All or nothing funding Projects must be fully-funded or no money changes hands

6. ProFounder: Equity-based fundraising tools At launch, ProFounder allowed entrepreneurs to share a percentage of their revenues with investors (friends, family, community) over time in exchange for an investment. ProFounder gives businesses a page where they can invite investors to a destination page that allows users to make contributions Most recently, ProFounder is launching another option for fundraising-an equity term sheet.

7. CrowdRise: Everyday Philanthropists A personal foundation platform that allows users to raise money and organize volunteer efforts Each Crowdrise template gives everyday philanthropists a hub to showcase their charity, do social media outreach, display photos, and update contributors on the project’s progress. Will Ferrell is raising money for cancer. If you donate you get a bottle of suntan lotion with his naked body printed on it

8. JustGiving: Technology for charity Enables charities to harness the financial backing of a huge number of sponsors Unlike Kickstarter, JustGiving charges charities £15 month plus a 5% commission Fundraisers are given access to a wide range of multi-media tools where they can set up (and later customise) a fundraising donation webpage in just 60 seconds. iPhone app also available for on-the-go management

9. Case Studies

10. TikTok’s iPod Nano Watch Transforms the iPod Nano into the world’s coolest multi-touch watch Raised close to $1 million on Kickstarter, grabbing the spot for most money raised on the fund crowdsourcing site to date.

11. The Glif – iPhone Tripod Dan Provost and Tom Gerhardt are two friends that decided to make a little contraption that could put your iPhone in a tripod. They wanted $10,000. They got $137,417. The product involves 3d printing, which requires an expensive machine They asked people to pre-order the product as a way to fund it

12. Kickstarter Film Festival will debut 90 minutes of a dozen film projects When: Friday July 9th Where: Old American Can Factory in Brooklyn Additional Kickstarter participants will be selling things like artisanal sodas, handmade ice cream, pies, vegetables, delicious cakes

13. LUMI Mask LUMI is a sleep mask that simulates sunrise, combining two existing products- sleep masks and sunrise clocks. In the morning a light unit inside the LUMI simulates a sunrise 30 minutes before you wake. LUMI will be compatible with the iPhone and other mobile devices through a receiver that will allow you to set your wake up time from your mobile device. Raised $10,000

14. Best practices

15. Best Practices – Building a relationship between backers and the project Communicate the mission of the project and the team Important to have a personal story. Strong beginning, middle, and then possible end (if your project is funded). Beginning might be the description and video; Middle / end might be a blog… Collaborate! Find someone with a video camera. Take photos all along the way to document the process. Building a unique project economy via incentives Find incentives that are cheap to produce but valuable and unique to your project. Photo Prints, DVDs, CD’s, Digital Downloads, Letters of Thanks, Producer Credits, Send out e-mails and ask people to share. Events build more excitement and create a close connection between the project and potential backers

16. Thank you!

17. UP NEXT: OLLIE / ‘El Arpa’ documentary MIKE & RAJ / #CrowdGallery Panel discussion / Q&A