1. Get approval from all stakeholders and form a team to prepare and run the crowdfunding campaign. Define responsibilities and arrange for backups. 2. Set deadlines and milestones to drive momentum over the 6-9 month campaign period. Regular progress reports help avoid rushing that could impact quality. 3. Solid documentation with market studies and three-year financial projections provide the foundation for success. Disclose information sources and comment on scenario parameters.

1. 5 Keys to a succesful
crowdfunding campaign
Lessons learnt from the succesful “African Drive” Campaign
(Belgium – June-August 2016 – Bolero Crowdfunding)
Chris Gossye

2. 1. Onboard all stakeholders
• Get approval from all
stakeholders, Exec Com, BoD
• Choose your partners
(crowdfunding platform) and
get the team together
• Agree on responsibilities to
prepare and run the
campaign
• Get time commitments
• Arrange for stand-ins before
the race begins

3. 2. Deadlines drive momentum
• Define campaign period
(avoid vacation periods)
• Back-plan 6-9 months with
mile-stones and
deliverables
• Expose yourself to regular
Progress Reporting
• Rushing should not impact
quality of preparation
• Have a back-up start plan
in the back pocket

4. 3. Solid documentation is the foundation of
succes
Get the facts and figures (3 year
perspective)
• Marketing and Distribution
• Operations and Supply Chain
• Financials
• Scaling
• Risk
Underpin data with market studies,
pilot data
Disclose sources of information
Comment scenario parameters

5. 4. Communication content comes in
different levels of detail and formats
Prepare for all Levels of detail
• Eye-catching campaign logo
• Appealing Tagline
• Compelling Elevator (1’) and
Shark Tank (6’) speech
• Pitch Book
• FAQ
And all Formats
• Press Release
• E-mail
• Tweets
• Web
• Video (youtube)

6. 5. Gradually extend the target groups of the
communication campaign
• Communicate to insiders (F/F/F)
first: they will set the ‘collected
amount counter’ ticking
• Move to the 1st circle of investors:
those with some affinity to the
project + crowdfunding fans
• Add the 2nd circle of potential
investors: judging the campaign by
the first successes
• 3rd circle: social media and referrals
by 1st movers (bring a friend)
• ‘Reminder’ and ‘Final Call’
campaigns

7. Thank you for your interest.
Contact me for more information:
https://twitter.com/chrisgossye
linkedIn
And “as communication comes in different formats
and levels of detail”
I’m willing to give a more comprehensive
presentation that will link these recommendations
to specific experiences from the African Drive
campaign.